Beauti Singh
Marketing
Bengaluru,KA
Summary
6+ years of diverse experience in creating marketing success and leading effective online and offline product launches, promotions and campaigns.
Expertise in building communities, social media strategy, performance marketing, brand management and marketing collateral conceptualization.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
Work History
Sr. Executive
Routematic
Bangalore, India
07.2019 - Current
- Currently handling overall marketing for Routematic to create demand in B2B to support a revenue of 5 Cr MoM and B2C campaigns for maintaining the supply chain.
- Planned and executed city level online and offline business forums with a budget of 15 lakh per event.
- Planned weekly and monthly training and engagement programs for fleet partners.
- Collaborated with product and design teams to develop and revamp website content, layout and style.
- Managed end to end all the official accounts on Facebook, LinkedIn and Instagram along with all the Google accounts (my business, Google Analytics, etc).
- Planned and executed various paid campaigns such as acquisition, lead generation, brand awareness and engagement campaigns across the platforms.
- Articulated content and worked closely with the designers for social media collaterals and website content.
Marketing Freelance
Vebbler
Bangalore, India
02.2019 - 06.2019
- Handled influencer marketing channel and curated the overall content across all products.
- Planned and executed SEO strategies along with Social Media strategy and campaigns.
Associate
Myra
Bangalore, India
09.2016 - 10.2018
- Managed ROI driven marketing activities to increase customer base by 5 times in 8 months with CAC < INR 30 curating aquisition from 500 to 4000 plus orders a day.
- Conceptualized, executed and analyzed end to end marketing campaigns to ensure area specific growth of 15% month on month.
- Worked on customer segmentation, life cycle monitoring to achieve better AOVs.
- Led migration of customers from call to app base resulting in 20% to 89% usage in 6 months & reducing load on call center
- Managed social media handles and campaigns and SPOC for 5 agencies for newspaper insertion, auto-bus branding, printing, pole boards etc and managed 5 sales executives and interns.
Education
Bachelor of Science - Computer Science And Engineering
Nagarjuna College Of Engineering And Technology -
Bengaluru 08.2012 - 07.2016
High School Diploma -
Cauvery Composit PU College
Bengaluru 06.2010 - 04.2012
Skills
B2B and B2C (marketing and sales)
Content, Branding and Market Positioning
Promotion and Event Management
Marketing CollateralProcesses and Strategy Planning
Vendor managementSocial Media Management (paid and non-paid campaigns), Website content
Certification
Google Digital Unlocked
Timeline
Google Digital Unlocked
01-2022
Sr. Executive
Routematic
07.2019 - Current
Marketing Freelance
Vebbler
02.2019 - 06.2019
Associate
Myra
09.2016 - 10.2018
Bachelor of Science - Computer Science And Engineering
Nagarjuna College Of Engineering And Technology -
08.2012 - 07.2016
High School Diploma -
Cauvery Composit PU College
06.2010 - 04.2012