Bhavya Shree Samala

• Developed policy positions and wrote public statements outlining stances.
• Organized session wrap-up events to recognize campers' achievements.
• Build new relevant keywords to target within Search campaigns based on search query reports
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals and opportunities
• Worked on Google search, video & bing campaigns
• Highly creative in writing good ad copies for the clients ranging from B2B and B2C segment
• Ready to meet targets and deadlines within the defined time period
• planning and testing strategy creation, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right through audience targeting, creative, ad format, budgets etc.

●Writing effective and creative ads which improve the click-through rate.

● Identifying the potential and non-potential keywords based on the Search terms report.

● Improving the keyword relevancy to the ad and landing page so as to increase CTR and Quality score.

● Knowledge on ad extensions which helps to increase Ad rank.

● Targeting display ads using options like display keywords, topics and demographics.

● Monitoring Key Performance Indicators – CTR, Quality score, and Conversions.

● Avoiding unnecessary Keywords using negative match type.

● Regular team meetings which helps in learning and improving day-to-day operations.