Bipin Mishra
Sitamarhi
Summary
Dynamic Ad Operations Associate with proven expertise at Greedygame Private Limited in programmatic advertising and Google Ad Manager. Adept at optimizing revenue through data analysis and client management, ensuring high fill rates and effective ad delivery. Skilled in both technical and interpersonal aspects, driving successful ad campaigns and fostering strong client relationships.
Overview
3
3
years of professional experience
Work History
Ad Operation Associate
Greedygame private limited
Gurugram
12.2023 - Current
- Expertise in Ad Tech, Programmatic Advertising, and Digital Monetization.
- Google Ad Manager (GAM): Skilled in setting up, managing, and optimizing ad campaigns across web and app platforms.
- Focused on improving ad performance, yield optimization, and maximizing revenue.
- Aniview Platform: Experienced in video ad optimization, ensuring high fill rates, viewability, and effective delivery of video ad inventory.
- Real-Time Bidding (RTB) Optimization: Managing both demand and supply-side partners, optimizing bid strategies, floor pricing, and improving programmatic efficiency for better revenue outcomes.
- Data Analysis & Discrepancy Management: Analyzing performance reports, identifying discrepancies between partners, and ensuring accurate revenue tracking.
- Client Management: Handling supply and demand side partners for business growth, ensuring seamless ad operations, and optimizing inventory monetization strategies.
- Project Limelight & oRTB: Hands-on experience in managing oRTB activities on Project Limelight, ensuring seamless real-time transactions between SSPs and DSPs.
- Finance & Invoice Management: Validating numbers, reconciling revenue discrepancies, and managing invoice clearance for both supply and demand partners
Ad Operation Associate
Erelego technologies
Bangalore
09.2023 - 11.2023
- Developed and maintained relationships with clients.
- Worked on the daily reports and checked the discrepancy between partners
- Worked on the Aniview platform for Video Ad operation
Video and Display Ad Operation
Streamlyn media group
Bangalore
10.2021 - 09.2023
- Developing and implementing pricing strategies to optimize revenue generation
- Utilizing historical data to forecast the demand
- Managing inventory levels and allocation to ensure optimal utilization of available resources.
- Conducting revenue analysis to identify opportunities for improvement.
- Monitoring key performance indicators (KPIs) related to revenue and profitability, such as Ecpm, Gcpm, discrepancy, fill rate, net revenue.
- Monitoring the supply and demand for Brand safety and malicious activities.
- Responsible for creating ad tag creation and troubleshooting ad position in live page.
- working on ad code request (creating player tag, new template and channels) working on GAM, header bidder MCM, Nekoplay, Geniee, Vertox, Adsolute, Datwarkz, Gamezop, Adipolo
- Creating ads sources and associating channels in Anyview server
- Checking NPR report in Nekoplay,HBR-MCM
- Working on optimization of the video ads and aligning demands with collaborating with demand partners.
- Troubleshooting of the sites where demands are not performing and other factors such as ad load issue, viewability issue, vast and player tag issue, etc
Education
Master of Computer Applications - Computer And Information Sciences
Swami Vivekanand Subhbharti University
Meerut06-2023
Skills
- Ad operations
- Programmatic advertising
- Google Ad Manager
- Data analysis
- MS office
- Aniview
- Project limelight
- Optimization
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Nepali
Intermediate (B1)
B1
Timeline
Ad Operation Associate
Greedygame private limited
12.2023 - Current
Ad Operation Associate
Erelego technologies
09.2023 - 11.2023
Video and Display Ad Operation
Streamlyn media group
10.2021 - 09.2023
Master of Computer Applications - Computer And Information Sciences
Swami Vivekanand Subhbharti University