Bishal Debroy
Area Sales Manager
Guwahati
Summary
Motivated Sales person with 7+ years of progressive experience across Telecom and FMCG sectors. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Area Manager
Colgate Palmolive India Ltd
2024.06 - Current
- Improved overall activation efficiency from 60% to 80% by identifying issues and helping the team resolve them.
- Key infra changes done to achieve highest ever YOY growth ~10% in Central UP area.
- Planned strategies and delivered the same to improve market share of Freshness Segment from 7.5 to 8.1
- Led a team to achieve company goals and ensuring that team earns 100% incentive consistently by fostering a positive work environment.
Senior Customer Development Executive
Colgate Palmolive India Ltd
9 2019 - 2024.06
- Built strong base of Colgate in Pharma channel in Guwahati which led to 2x revenue growth across the channel.
- Took up a project on Premiumization wherein grew the premium portfolio contribution across the zone from 12% to 33%.
- Key Infra changes were done in the tenure which led to a sustainable growth of 14% YOY .
- Worked on value tier toothbrushes which led to ever highest distribution of Brushes and helped in gaining toothbrush share in Guwahati.
- Was responsible for spearheading the execution of AMAZING app (In store excellence) for EAST branch for which got awarded by MD
- Managed the role of handling DT customers like Reliance, Metro C&C, Spencers, Vishal Megamart where I led the Share of Market growth by 200 bps.
Business Development Executive
Loreal India
2018.01 - 2019.09
- Increased overall sales of brand by 24% YOY during my tenure.
- Led the opening of the first ever Matrix Branded salon in Agartala, Tripura.
- Expansion and acquisition of new Salons across Rural areas of Mizoram and Meghalaya to drive growth and Brand penetration.
- Doubled the distribution and value of Loreal Technical products.
Territory Sales Manager
Vodafone India Pvt.Ltd
2016.07 - 2018.01
- Launching 3g/4g in tough terrains of Northeast and opening of Vodafone Red stores across Arunachal Pradesh
- Overseen Customer/Subscriber acquisition and retention to increase market share of Vodafone across North east and Assam
- Focused on availability of Vodafone outlets in remote areas to increase ARPU by 1.5X.
- Instrumental in revenue growth of 18% across Wester part of Arunachal Pradesh.
Education
MBA - Marketing and Finance
Tezpur University
Assam,India 2014.04 - 2016.05
B.Tech - Computer Science and Technology
SRM University
Chennai, India 2009.04 - 2013.05
Skills
Business development and planning
Relationship building and management
Data Analysis based Decision Making
Team Development and people management
Cross-Functional Collaboration
Languages
Bengali
English
Assamese
Hindi
Awards
- Won the FAE (First Among Equals) Award which is a national award in Colgate consecutively in 2020, 2021, 2022, 2023. It's awarded to the top 3 across India for driving efficiencies across 12 months in a year.
- Recognized in 2022, 2023 with award for best Zone in terms of revenue growth and Infra excellence.
- First in India to execute 100% Amazing Stores which is an in-store execution excellence via an AI application across Modern trade stores.
- Best Business Development Executive of East Branch for the year 2018 in L'Oreal India Pvt. Ltd.
- Distribution ke Sartaj 2017, Award won for best in class distribution of Sim Cards and E recharges across Retail stores selling the vouchers and Sim cards in Vodafone.
Timeline
Area Manager
Colgate Palmolive India Ltd
2024.06 - Current
Business Development Executive
Loreal India
2018.01 - 2019.09
Territory Sales Manager
Vodafone India Pvt.Ltd
2016.07 - 2018.01
MBA - Marketing and Finance
Tezpur University
2014.04 - 2016.05
B.Tech - Computer Science and Technology
SRM University
2009.04 - 2013.05
Senior Customer Development Executive
Colgate Palmolive India Ltd
9 2019 - 2024.06
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