Brijendra Pratap Singh
Greater Noida,UP
Summary
Startup Co-Founder with a progressive industry background and decisive leadership style. Offers strategic planning abilities, background in NPD, Marketing, Sales, Operations, and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
17
17
years of professional experience
Work History
AVP Product
NISARA Brands Beauty Pvt Ltd
Gurgaon
08.2023 - Current
- Spearheaded product development and innovation strategies for Nisara, ensuring alignment with the brand vision and market trends
- Launched 14 different fragrances with 18 individual SKUs
- Led cross-functional teams in the conceptualization, design, and launch of new fragrance products, from ideation to market entry
- Drive product lifecycle management, including pricing strategies, packaging design, and promotional activities, to maximize profitability and market share
- Collaborate with marketing, sales, and supply chain teams to develop and execute comprehensive go-to-market plans for new product launches.
Consultant - New Product Development
Bella Vita/Idam House of Brands
Gurgaon
08.2022 - 07.2023
- Product Development – Fragrance & Personal Care
- Market research
- Portfolio revamp for Skincare
- B2B customized fulfillments
- Vendor Management
- Added 4 successful fragrances, 4 body Mists, 8 Deodorants in Fragrances
- Reworked and revamped Bella Vita Organic Personal care portfolio with 8 NPDs
- Added new brand with 7 SKUs.
Co-Founder
Mygaga Consumer Pvt Ltd (www.mommypure.com)
Noida
01.2020 - 06.2023
- Rebuilding baby & mom care for the new generation of families
- Made with the safest & cleanest natural Ingredients, Cert-Clean Certified, Dermatologist Tested, Cruelty-Free, Vegan Certified Plastic Negative
- Product Development- added 13 products to mom and baby personal care range
- Sales & Business Development- grew revenue to 1 million INR, grew the offline network to 13 distributors
- Marketing – Brand, Digital Marketing, Market Places, Off-line, Performance Marketing
- Secured lucrative partnerships by establishing strong relationships with key industry players
- Optimized supply chain management processes to reduce costs while ensuring timely delivery of products
- Streamlined operational processes for improved efficiency and cost reduction
- Identified business development challenges and customer concerns for proactive resolution
- Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships
- Any & everything required for Business.
Co-Founder
Aegis Market Solutions
Noida
08.2015 - 10.2019
- Executed Marketing and Brand Activation Campaigns for Clients like Paytm, Naukri, Siemens, Usha etc
- Evaluated suppliers to maintain cost controls and improve operations
- Developed sales and promotion initiatives for key accounts to drive product sales and increase brand awareness
- Created Various offline Brand Campaigns for various Clients
- Collateral materials, customer events, promotional strategies and product commercialization
- Managed corporate and packaged brands, with an experiential understanding of both B2B and B2C marketing; led creative integration, as well as internal and external communications, including expos, social media, PR, trade and community engagement.
Senior Manager -Marketing
Quikr India Pvt Ltd
Mumbai
07.2013 - 06.2015
- Brand Marketing & Promotion
- Brand Activations - Plan and execute Offline Activation programs to engage various TG's -Youth (college programs), Corporate (Corporate Programs), Women & Residential (RWA initiatives)
- Offline Content Acquisition - Initiate, develop and unique initiative to initially handhold consumers (prospective sellers) to come on board- adding 1 lac + listings per month
- Vendor Management- Evaluated suppliers to maintain cost controls and improve operations creating a 10% cost advantage
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
- Orchestrated innovative marketing campaigns to boost awareness, engagement and sales
- Manage and execute various marketing integrations in Hi Value IPs such as IPL, Sunburn, Supersonic, SAREGAMA, Zee Bangla Durga Pujo, India Fest etc
- Enhanced customer loyalty through creation of targeted email campaigns and promotional events
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results
- Established a consistent brand identity across all channels, including print, digital, and social media platforms
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Created and managed social media campaigns to increase brand engagement
- Conducted market research to identify new opportunities and target markets.
Manager -Marketing
OLX India Pvt Ltd
Gurgaon
03.2012 - 06.2013
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Planned and activated various retention marketing initiatives- First of its kind in India for a Classifieds Venture
- Initiated an offline initiative to educate, handhold and on-board finest and unique sellers- Again a first for India- adding more than 0.5 million new users
- Brand development, website traffic growth, developing brand strategy and statistics systems, looking at increasing unique visitors and driving traffic to the portal, managing acquisitions and ads posted from multiple sources, BTL and activations, OOH and non-conventional advertising, Broadcast media advertising
- Vendor Management.
Manager -Marketing
Ibibo India Private Ltd
Gurgaon
04.2011 - 03.2012
- Offline Marketing and offline content Acquisitions, generated 20% more listings in used cars and electronics category making Tradus ads the Market leader
- Responsible for aggregation of listings on TradusAds.in
- Planning & execution of on-ground offline activities
- Vendor Management
- OOH media & ambient media branding
- BTL Activations.
Manager - Business Development
Infomedia 18 Ltd
New Delhi
02.2009 - 03.2011
- Developed strategic partnerships for mutual growth, collaborating closely with cross-functional teams
- Closed high-value deals with key stakeholders, leveraging strong negotiation skills and persuasive communication techniques
- Exceeded revenue targets consistently by developing tactical sales plans aligned with overarching business objectives
- Improved overall company visibility within the marketplace through effective brand positioning and thought leadership content creation
- Responsible for the complete product life cycle of Know Your City Delhi(Ad Sales, Creative integration, Designing Page Flow, Print, Logistics, Distribution, Payments, Preparing Product Statements & coordinating with the editorial team every month)- 24 monthly editions
- Brand promotion, Product launch, Activation & Launch of www.Burrp.com in NCR & Jaipur
- Media planning adopting customized strategies on the target audience for revenue generation; effectuating rate management via control on all client deals
- Grew revenue from 1 lac pm at launch to 6 lacs pm
- Increased business opportunities by identifying and cultivating relationships with prospective clients.
Assistant Manager-Sales
TimesJobs
Noida
07.2007 - 01.2009
- Analyzed sales data to identify areas for improvement, implementing targeted strategies that led to increased performance across all metrics with 200% sales target achievement
- Increased sales revenue by implementing strategic marketing plans and analyzing consumer trends
- Resolved escalated customer complaints quickly and professionally, maintaining high levels of customer satisfaction while protecting company interests
- Participated in ongoing professional development opportunities to enhance leadership skills and stay current on industry best practices for retail management
- Consistently exceeded individual sales targets by employing persuasive communication skills and expert product knowledge when interacting with customers.
Education
MBA- Marketing & Finance -
Institute of Engineering and Technology - Lucknow
04.2003
BBA- Bachelors in Business Administration -
Lucknow University - Lucknow
04.2000
Skills
- Corporate Communication
- Operations Management
- Team Leader
- Problem-Solving
- Product Development
- Product Promotion
- Business Development
- Marketing
- Brand Building
- Entrepreneurship
Timeline
AVP Product
NISARA Brands Beauty Pvt Ltd
08.2023 - Current
Consultant - New Product Development
Bella Vita/Idam House of Brands
08.2022 - 07.2023
Co-Founder
Mygaga Consumer Pvt Ltd (www.mommypure.com)
01.2020 - 06.2023
Co-Founder
Aegis Market Solutions
08.2015 - 10.2019
Senior Manager -Marketing
Quikr India Pvt Ltd
07.2013 - 06.2015
Manager -Marketing
OLX India Pvt Ltd
03.2012 - 06.2013
Manager -Marketing
Ibibo India Private Ltd
04.2011 - 03.2012
Manager - Business Development
Infomedia 18 Ltd
02.2009 - 03.2011
Assistant Manager-Sales
TimesJobs
07.2007 - 01.2009
MBA- Marketing & Finance -
Institute of Engineering and Technology - Lucknow
BBA- Bachelors in Business Administration -
Lucknow University - Lucknow