CA DEEPAK KUMAR

Qualified CA in Apr'2011 and have acquired vast 13 years experience of working with offline and online trading and service industry businesses. I have handled the scaling business demands of startups. Have designed the dashboards and SOPs around multiple areas of Accounting, Auditing, compliances and other controls. Areas of my experiences are AR, AP, Revenue Assurance, statutory compliances like GST and TDS, MIS reporting and review, Budgeting, Salary processing, Inventory and Audits.

a. Fitness and Wellness Business (BeatXP) – Business is involved in selling the fitness and wellness items on various marketplaces like Amazon, Flipkart, Snapdeal, Shopclues, 1MG, Tata Cliq and website and others. Organisation is doing business with Flipkart and Amazon on B2B basis as well.

• Publish the monthly P&L channelwise/ marketplace-wise and categorywise, B2B & B2C division
• Variance analysis for returns, expenses, COGS and margin %age
• Variance analysis for various other costs like warehousing, packaging, transportation costs
• Developed the uniform excel formats to bring all the data in one place from various channels
• Set various checks to ensure the completeness and accuracy of data being used
• Developed the process for order-to-order reconciliation for cash and returns (O2C Recon)
• Process of procurement recon with GRN and Invoices till payments (P2P recon)
• Responsible for Inventory, Creditors, Debtor recon, GST compliances and audit
• Developed the process for charges recon with various channels like, Flipkart, Amazon and others
• Developed the process for filing claims with marketplace channels and follow up for recovery
• Verification of various deals agreed with marketplaces and B2B partners during events - Contra COGS analysis
• Accounting, auditing and recon for B2B transactions with Amazon, Flipkart & other partners
• Control over inventory and its end to end recon with marketplaces, warehouses and logistics partners. Filing claims for damages/ lost inventory and follow up for recovery
• Setting process for stock transfers and its reconciliation
• Setting process and lead the physical verification of inventory
• Work with financing companies for bill discount and having control over the process
• Reviewing the agreement in terms of commercial and taxation purposes
• Control over the high seas sales and assembly process for SKD import
• Setting the process for correct GST rate and HSN charged on listings on all marketplaces
• Ageing analysis for Debtors, Creditors and Inventory
• Working over the softwares can be used to automate the process
• Have understanding of Amazon, Flipkart, Snapdeal, Shopclues, Meesho, Tata cliq, Healthkart, HealthXP, Nykaa, Moglix, 1MG, Jio Mart, Pharmeasy panels
• Working for provisioning of returns and expenses and its actualization.
• Providing data for GSTR 1 and 3B filing and its recon with books, GSTR 2A Vs Books
• Checking and processing refunds for own website orders
• Issuing of e-invoices, e-way bills and its recon with sales finalized
• Yearly closure of books and leading the audit process
• Reconciliation of TDS and its recovery from channel partners
• Publish various daily, weekly and monthly MIS
• Coordinate with business and Ops department for various interdependencies

b. Surgery business – To manage and build the process around revenue analysis, which involves

• Development of excel formats to process and analysis of the patient bills and hospital agreements
• Automation of revenue sharing process in excel sheets based on the agreement terms
• Dashboards for various collection modes like PayU money Paytm, and EMI partners
• Digitization of agreements with hospital for its easy access and use
• Development of dashboard for analysis of territory wise and category wise revenue sharing %age
• Development of the daily revenue generation MIS - ATS
• Development of dashboards for analysis of settlement losses in cashless and reimbursement cases
• Variance analysis for change in hospital sharing %age
• Follow up and alignment with various teams for submission of inputs on time for monthly closure

• GST and Other Compliances - GST returns filing, GST payments, Returns and books reconciliations, GST Audit. E-way bill compliances, registrations and proper accounting in system. Reply and visits to department for GST notices. Ensuring proper TDS, VAT and Service Tax Compliances
• MIS & Budgeting - Planning and budgeting, Margin, BEP and other variance analysis, Monthly & yearly balance sheet, P&L and cash flow preparation and finalization. Customer ageing, customer behavior and Cohort analysis. MIS to management for sales & variances location-wise and category-wise. Review and trend analysis for direct and indirect expenses. Inventory ageing and inventory to sales ratio. Product Margin Analysis
• Salary - Salary processing of around 180 employees, F&F processing and payment, Statutory compliances like PF, ESI, Professional Taxes, TDS
• Account Receivable & Payable - Sales Accounting, Reconciliations and Audit (O2C Recon, COD Recon). Follow up with multiple customers internal and externals. Issue credit note/ debit note and refunds. Have designed cash on delivery process for business from statutory and control perspective. Played a key role in developing and maintaining the process for payment to over 3,000 vendors on fortnightly basis in marketplace model.
• Accounting and Auditing - Inter-branch accounting and reconciliations. Internal Audit, Statutory Audit, Compliances Audit, Diligence Audit. Responsible for Microsoft Navision (ERP like accounting software) implementation
• Other Areas - Inventory reporting, inventory ageing, provisioning and Physical verifications. Treasury Management, Bank Liaisoning, Cash and Bank reconciliations. Goods in transit reconciliations, Worked on lease agreements. Shop & Establishment Registration, Trade and FSSAI license arrangement. Played a key role in implementation of Navision software

• Have worked with startups scaling from 1 to 100 fold in terms of revenue and orders
• Developed the excel format for more than 3000 supplier's payment in a marketplace biz.
• Verification of the excel format for storage and easy access of voluminous e-com business data for revenue and channel expenses analysis (more than 1.5 lakh orders in a month)
• Formats for comparison of provisional and actual expenses in ecommerce business
• Order to order reconciliation automated format for ecommerce business
• Experience of Navision accounting software implementation in 3 organizations
• Act as a lead of GST implementation in year 2017
• Act as a lead for implementation of software for e-com business for more than Rs. 100 Cr revenue
• Lead for physical verification of stock at more than 10 locations and for more than 10 lakh units
• Development of dashboard for analysis of revenue for more than Rs. 300 Cr annual business in highly complicated healthcare startup
• Testing of more than 500 revenue sharing agreements with multiple conditions in excel
• Development of unit economics dashboards
• Development of daily sales report / ATS dashboard for the management ready reference
• Have handled team size of 10-12 individuals

• Date of Birth: 02/12/86
• Marital Status: Married