CHAITANYA SINGHAL
Faridabad
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
Work History
Product Growth & Revenue (CRED Rewards & Store)
CRED
07.2023 - Current
- Product Strategy & Development: Conceptualized and launched CRED coin rush feature, driving 5x rewarding behavior and engagement, resulting in 20% CC bill payment increase and 50% increase in CRED coin burn through data-driven feature alignment with user needs
- 0→1 Product Launch: Built 'CRED Minis' feature from concept to launch, increasing NTU user conversions by 90% and retention and A/B testing with 2M+ user impact
- Growth Product Management: Designed and deployed zombie user reactivation campaigns using cohort analysis and behavioral segmentation, achieving 35% month-over-month retention at 50% lower customer acquisition cost
- Product Operations: Led quarterly campaigns for CRED Rewards and store through cross-functional collaboration, driving 1.8-2x traffic growth and 2x new-to-user (NTU) acquisition via product-led growth strategies
- Revenue Product Optimization: Scaled brand advertising revenue from ₹0 to ₹2.5 Cr in 6 months through product feature development; achieved 60% brand retention and 2.5x market CPM via ad-server optimization & segmentation
- Product Analytics & Performance: Utilized SQL and JIRA to build engagement tracking dashboards (DAU, MAU, CTR), improving platform performance by 15% and enabling data-driven product decisions across engineering teams
- Cross-functional Leadership: Collaborated with product, engineering, and design teams to align feature builds with business goals, enhancing cross-functional communication through product requirement documents and user story mapping
Strategy Intern (E-commerce store for CRED’s Gated Community Members)
CRED
06.2022 - 06.2023
- Mapping UI, customer journey & shoptainment product on 10+ conven_onal & unconven_onal e-commerce stores
- Automated product selection for daily drops & modelled its performance predictor with 65% accuracy - (4 categories)
- Analyzed store’s 10K+ SKU’s pricing with other plaorms; strategized on price changes, created 80% competency
- Strategized on fundraising decks for founder office with fintech x commerce research across global companies
- >5 e-commerce , sneaker industry & Indian consumption behaviours study for the core strategy team & product launch
Early Stage Industry AgnosQc Seed Fund – Internship
Orios Venture Partners
04.2022 - 07.2022
- Analyzed VC portfolios of 90+ companies, providing actionable insights for product-market fit and go-to-market strategies
- Identified scalability challenges in startup products, recommending technical and market solutions to improve ROI.
Founding Member
INAD (Startup)
11.2021 - 04.2022
- Developed a two-way beneficiary marketplace platform, driving 600+ creator registrations without 3rd-party tools, enhancing product scalability
Early Stage B2B Deep Tech Seed Fund – Internship
GrowX Ventures
01.2022 - 03.2022
- Conducted deep-tech product analysis for 1300+ B2B startups, identifying automation opportunities to enhance product offerings in a $25M portfolio.
Education
Bachelor of Management Studies - Finance
Shaheed Sukhdev College of Business Studies
01.2023
AISSCE - Commerce
Delhi Public School
Faridabad01.2020
AISSE - undefined
Delhi Public School
Faridabad01.2018
Skills
Friendly, positive attitude
Interests
Playing Cricket, Badminton, Cycling, Cooking, Gardening, Movies & Web Shows, documentaries, geo-politics
Accomplishments
- 1st position – Mockstock – SSCBS, University of Delhi – Stock Trading Simulation [2021]
- 1st position – Mantravat– IIM Udaipur – Social Entrepreneurship National Level Case Competition [2021]
- 1st Position – Artha-Shastra – IIT Delhi – Pitch Competition for Series – A Fundraising Process [2021]
- 3rd position – Show-Case-It – Jesus Mary College, University of Delhi – Market Entry Strategy Case Competition [2021]
- 2nd position – Bad Boy Investors – SGGSCC, University of Delhi – Business Strategy & Synergy Competition [2020]
- AIR 168 – DU JAT (NTA) – University of Delhi – SSCBS Entrance Test (25000+ students) [2020]
POSITION OF RESPONSIBILITY
- President (Grandeur – The Consuling & Knowledge Cell of SSCBS) [July 2022 – June 2023]
- Spearheading a team of 24 members; organized annual national-level case study competition of SSCBS Invicta with participation from 840+ students (40% YoY growth) & raising sponsorship worth ₹ 20,00,000+ from 12 partners
- Completed live corporate project with Indeed-visa for market expansion in Australia’s immigration industry, Team Leader for a project with Meteor Ventures for Research & Growth planning of newly launched crowdfunding platform
- Only student in the team who liaised with 7 corporates for team live projects across ranging domains
Timeline
Product Growth & Revenue (CRED Rewards & Store)
CRED
07.2023 - Current
Strategy Intern (E-commerce store for CRED’s Gated Community Members)
CRED
06.2022 - 06.2023
Early Stage Industry AgnosQc Seed Fund – Internship
Orios Venture Partners
04.2022 - 07.2022
Early Stage B2B Deep Tech Seed Fund – Internship
GrowX Ventures
01.2022 - 03.2022
Founding Member
INAD (Startup)
11.2021 - 04.2022
AISSCE - Commerce
Delhi Public School
AISSE - undefined
Delhi Public School
Bachelor of Management Studies - Finance
Shaheed Sukhdev College of Business Studies