CHAITANYA SONI
Sales
Indore
Summary
Aiming for senior level assignments in Sales & Marketing / Business Development with an organisation of high repute
Overview
23
23
years of professional experience
Work History
Sr. Key Account Executive
Hindustan Unilever Limited
10.2019 - Current
- Grooming & leading the entire XSR Team for secondary sales and brand building in market.
- Implementing innovative strategies to develop potential markets through Rural & Promotors.
- Deliver perfect Rural Strategy for Indore Rural Malwa & Niwar Area by Completing Outlet Geo tagging & Mobile OTP Process.
- Top line and bottom line growth of the Area.
- Recruiting, Training, monitoring & Sorting the sales Team: leading a Team of 71 RSSM & 4 Team Leader.
- Ensuring the settlement of L&D, Secondary Claim & Credit Note every month.
- Noteworthy Contributions
- Leading Successfully Visit of Executive Director Sales & CD Mr. Arun Neelkantan at Indore on date 24th April’2025.
- Driving Successfully LUX JQ’24 Contest & Secure Top 20 FF in the Country for Great & Meet with Kareena Kapoor at Mumbai & Surf Excel 80 Gm Eco Drive to increase its Distribution & sales during JQ ’24.
- Promote Our Two RSSM as a Team Leaders in Indore in DQ’2023.
- Nominated for the Best Key Account Executive Performance in the Region for 2020.
- Under My Leadership my one USR Got Promoted as a TSR at Ratlam oct’2019 & subsequently TSE at Bhopal Jan’21.
- During Covid-19 have Delivered Value Growth 20% with right approach of parameters growth like BE/TLB/Tertiary EC/RTTS etc.
- Won Basil Brush Drive in Feb’20-Goa Contest.
- Maintained a team success index of 90%+.
Area Sales Executive (ASE)
Glaxo Smith Kline Consumer Health Care (GSKCH)
06.2015 - 09.2019
- Overseeing the entire Malwa & Niwar Indore rural market having 210 Sub D & RSD and 1 Super Distributors.
- Developing & implementing plans to tap uncovered towns and markets Took Indore Upcountry’s Coverage to 100% in 10k+ & 75%+ in 5-10k+ Pop Towns.
- Planning strategies to attain the monthly, quarterly and annual targets in terms of volume and distribution.
- Executing promotional plans as per guidelines and ensuring that they are within the allocated budgets.
- Monitoring the deployment of adequate infrastructure, by the Super Distributor, in terms of Financial Investment, Delivery Facility and Manpower required in the entire territory.
- Managing the Sub d /RSD and Super Distributors across Malwa & Niwar Indore Rural Area; setting goals for each Super Distributor and communicating priorities. Instrumental in Realignment of Rural Part of West MP.
- Ensuring the settlement of L&D, Claims and Credit Notes every month.
- Recruiting, training, monitoring and shorting the sales team; leading a team of 10 USR , 2 RSR & 1 Merchandiser.
- Providing feedback on all competitive activities along with likely impact of the same on the brands. Identified & Scaled up 2 Sub D Towns to Direct Towns.
- GSk is one of the Leading MNC and Largest Players in the Health Food Drinks & Pharmaceutical Products
- Noteworthy Contributions
- Depot won the Best depot award in all west for 2020.
- Played an instrumental role in attaining the highest ever number for all brands in the territory 20% +.
- Nominated for the Best ASE in the Region Award for 2017 & 2019.
- Maintained a Team Success Index of 90%+.
- Do Best Leapfrog Activity working in Sub d town They All Grow By 35% + & Get Best Leapfrog working Trophy In Regions.
Territory Sales Executive (TSE)
Marico Limited
04.2010 - 06.2015
- Overseeing the entire Mahakaushal rural market having 103 Stockiest and 3 Super Distributors.
- Developing & implementing plans to tap uncovered towns and markets.
- Planning strategies to attain the monthly, quarterly and annual targets in terms of volume and distribution.
- Executing promotional plans as per guidelines and ensuring that they are within the allocated budgets.
- Monitoring the deployment of adequate infrastructure, by the Super Distributor, in terms of Financial Investment, Delivery Facility and Manpower required in the entire territory.
- Managing the Stockiest and Super Distributors across mahakaushal; setting goals for each Super Distributor and communicating priorities. Instrumental in Realignment of Rural Part of East MP.
- Ensuring the settlement of L&D, Claims and Credit Notes every month.
- Recruiting, training, monitoring and shorting the sales team; leading a team of 9 PSRs, 11 VSRs and 2 ISR.
- Providing feedback on all competitive activities along with likely impact of the same on the brands.
- Successfully executed a special project covering over 3000 population towns through Van Operations. Under “VIKAS DAUD”.
- Marico Limited is one of India’s Leading Consumer Goods Company.
- Noteworthy Contributions
- Depot won the Best depot award in all India for ‘11-’12.
- Played an instrumental role in attaining the highest ever number for all brands in the territory.
- Successfully executed ‘Shanti Amla Abruption’ in the Mahakaushal region; Increased a base of 45 kl to 125 kl in last 2 years.
- Nominated for the Best TSE in the Region Award for 2014.
- Regional Runner UP In Edible Trophy Contest over a period of 3 months in 14-15. won LED TV.
- In TSE Role maintained the highest Regional growth in volume and value terms continuously from last 2 years.
Channel Sales Executive
Perfetti Van Melle India Pvt. Ltd.
03.2007 - 03.2010
- Handled Baroda City & Jabalpur belt of M.P.
- Appointment of Distribution Network in the Territory.
- Development of new market and channel network.
- Monitor the performance of sales team and to provide with inputs to increase their efficiency.
- Monitoring the sales performance of the distributors.
- Implementing the sales schemes to aggressively achieve the targets.
- Perfetti is an MNC, leaders in Confectionary products.
- Noteworthy Contributions
- Sustained Growth throughout the Tenure in Both the geography assigned.
Territory Sales In charge
SC Johnson Product Pvt. Ltd. (All Out)
06.2004 - 03.2007
- Handled Chambal Belt & Mahakaushal belt of M.P.
- Appointment of Distribution Network in the Territory.
- Development of new market and channel network.
- Monitor the performance of sales team and to provide with inputs to increase their efficiency.
- Continuous training and development of sales force.
- Monitoring the sales performance of the distributors.
- Handling below the line activities for the Area.
- Implementing the sales schemes to aggressively achieve the targets.
- SC Johnson is an MNC, leaders in Mosquito Repellant & Air Freshener products.
- Noteworthy Contributions
- Successful in Stabilization of Business impact due to Surrounding Big Cities Like Delhi, Rajasthan with special Focus on Distribution and process implementation.
Sales Representative
Hello Baby Pvt. Ltd
05.2003 - 06.2004
- Developing and managing the retail network.
- Implementing the sales schemes to aggressively achieve the targets.
- HELLO BABY is Pioneer in manufacturing baby product accessories like feeding bottles.
Education
B.Sc. Graduation - Science
Rani Durga University
Jabalpur01-2001
Interests
Hobbies : Book Reading, Traveling & Listening Musics
Timeline
Sr. Key Account Executive
Hindustan Unilever Limited
10.2019 - Current
Area Sales Executive (ASE)
Glaxo Smith Kline Consumer Health Care (GSKCH)
06.2015 - 09.2019
Territory Sales Executive (TSE)
Marico Limited
04.2010 - 06.2015
Channel Sales Executive
Perfetti Van Melle India Pvt. Ltd.
03.2007 - 03.2010
Territory Sales In charge
SC Johnson Product Pvt. Ltd. (All Out)
06.2004 - 03.2007
Sales Representative
Hello Baby Pvt. Ltd
05.2003 - 06.2004
B.Sc. Graduation - Science
Rani Durga University
AREAS OF EXPERTISE
- Strategic Planning: Conceptualising & implementing competitive strategies for generating sales, developing and expanding market share towards the achievement of revenue & profitability targets.
- Sales & Marketing: Driving sales initiatives & achieving desired targets with overall responsibility of profitability. Reviewing and interpreting the competition (through in-depth analysis of market information) to finalise the marketing strategy. Exploring marketing avenues to effectively build consumer preference & drive volumes.
- Business Development: Analysing & reviewing the market response/ requirements and communicating the same to the Company.
- Channel Management: Networking with financially strong and reliable channel partners, resulting in deeper market penetration. Appointing and training channel partners on company policies. Gaining inputs from dealers for ensuring timely deliveries to the customers and conducting survey for new dealer appointment.
- Team Management: Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.
- Demography: Has Indepth Knowledge of Geography of Madhya Pradesh & Baroda Gujrat.
CAREER HIGHLIGHTS
- Since Oct’19 till date with Hindustan Unilever Limited
- Company Profile: HUL world leading organization & India most valuable corporate with highest reach in term of Distribution & Brand awareness
- Highlights across the Career
PERSONAL VITAE
- Date of Birth : 10th Dec 1978
- Address : D Block 205,Tulsiyana Residency,Napania, Indore (MP),Pin code : 452010 Landmark - Near Advanced Academy School
- Marital Status : Married