CHANDAN PURWAR
Ghaziabad
Summary
Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives. Inspiring manager with extensive experience in dynamic product industries and leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sales Manager
Bunge India Pvt Ltd
2020.06 - Current
- Responsible for entire Modern trade & E-Commerce Business of Dalda, Gagan, Chambal & Hudson Edible Oil & Vanaspati
- Managing annual turnover of more than 120 Cr business across verticals of Edible OIL & Vanaspati category.
- Taking care of all key accounts in East, & North 1 regions , managing all key accounts like Spencer’s Retail, Metro Cash & Carry, Reliance Retail, More Retail, Lots Wholesale, & Walmart CNC, Vishal Mega Mart along with E-com chains like Innovative Retail Concept ( Big Basket ), Handson Trades ( Blinkit ) Amazon, Merabo Labs LTD ( Deal Share ), Udaan & Flipkart
- Managing Team size of 2 Area Sales Executive , 1 Sales Offices ( On Company Payroll ) & 3 PSR , 3 Merchandisers & 26 Promoters ( Off Roll )
- Reporting to AGM Modern Trade
- Negotiating with regional and National Category Buyers in terms of Business Development & Forecasting , Promotions, and Execution of company plan of action for the assigned territory
- Closing TOT with all MRF chains in win-win situation
- Improving Availability, Coverage & Visibility
- Creating the Regional category plans for all the company products mentioned above (across product, price, placement & promotion) in line with the objectives of the company
- Closing event deals and participating in all major activities of MT
- Payment follow up and ensuring smooth Accounts Receivable and timely account reconciliation
- Create and implement Branding activity to bring category growth planned
- Tracking and ensuring the Fill rate for the category
- Follow up for new article listing and linking in the assigned area to increase the category range.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Achieved company growth and brand development through market expansion and sales.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Development of field sales force in line to drive the sales growth from grass-root level
- Ensuring effective management & Forecasting of stock levels in stores & DC’s to achieve agreed stock holding norms.
- Developed and implemented sales strategies to increase market share.
Area Sales Manager
Mother Dairy Fruits & Veg Pvt Ltd
KOLKATA
2014.12 - 2020.06
- Responsible for entire Modern trade Business of DHARA Edible Oil & Mother Dairy Ghee
- Managed an annual turnover more than Rs. 100 Cr business across verticals.
- Taking care of all key accounts in East and NER, managing all major Chains- Big Bazaar, Spencer’s Retail, Metro Cash & Carry, Reliance Retail & CNC & Walmart CNC, Vishal Mega Mart along with E-com chains like Super Market Grocery Supplies, Cloudtail India Pvt Ltd, Hands-on Trades Pvt Ltd etc
- Handeled Team size of 2 Sales Executives ( On Company Payroll ) & 3 PSR & 18 Promoters ( Off Roll )
- Reporting to National Sales Head Modern Trade
- Stock planning and forecasting of sales volume.
Team Leader Horeca & Institutional Sales
Walmart India Pvt LTD Pvt Limited
AGRA
2011.08 - 2014.12
- Responsible for entire Modern HoReCa & Institutional Business for Aurangabad & Agra stores
- Taking care of all key accounts in Agra & NCR, managing a team of 4 on roll employees (BDA)
- Managing a monthly turnover of Rs 2 crores business across verticals
- Major accounts – Videocon Industries Ltd
- Bajaj Group, MGM Institute, Police canteen, Taj Hotel, ITC Hotel, EIH & JP Hotel.
Sales Officer
Cargill India Pvt Ltd
AURANGABAD
2009.09 - 2011.08
- Responsible for sales of Gemini, Nature Fresh, Rath & Sweekar Edible Oil along with the Premium category of Olive oil & Gemini Vanaspati Ghee
- Managing the channel sales management (1 Super Stockist & 6 distributors network) including inventory management, tracking primary/secondary sales & M.I.S preparation for top management
- Area of Operation: Aurangabad & Jalna District (Maharashtra)
- Left a handsome volume of 325 MT which was on joining only 110 MT.
- Responsible for credit control & timely remittances from the market along with NDC collection on quarterly basis.
- Successfully relaunch of Sunflower Vanaspati Ghee Brand & Sweekar Sunflower Brand Oil in the market.
- Responsible for General Trade & Modern Trade Sales for Both districts.
Business Development Executive
AXIS BANK LIMITED
PUNE
2008.07 - 2009.09
- Responsible for business development by opening Current / Savings Account / FD's & other banking & investment products like Life Insurance, General Insurance, Mutual Funds etc.
- Achieved more than 100% assigned targets.
- Received best BDE award along with Star Award for SIP / Mutual Funds Selling.
Education
ADVANCE PROGRAMME IN MARKETING MANAGEMENT - Sales And Marketing Education
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA
KOLKATA2018-04
Skills
- Like to work with more responsibilities, open to take challenges and result oriented.
- Self-driven, work by taking ownership and believe in teamwork.
- Passionate for continuous self-development as well as teams development.
- Proactive rather than reactive, able to avoid mistakes that could/should be anticipated.
- Strategic Planning
- Account Management
- Sales team training
- Key account development
- Business Planning
- New Business Development
- Sales Planning
- Sales expertise
- Goal Setting
- Key Account Management
- Sales and market development
Accomplishments
- Established Dalda Business in East Region from 0 Mt to average 300 MT in one year.
- Achieved Best ASM B2C Award for year 2019 – 2020 & 2021 – 2022.
- Achieved the Best ASM B2C Award MT for Q1, Q2 & Q4 – for year 2021 – 2022.
- Won International Trip Award for Q1 – Sales Target Achievement for 2020 – 2021.
- Achieved the Master Award for East MT for year 2015-16 & 2016-17 for DHARA Oil & MOTHER DAIRY GHEE.
- Only region to deliver more than 120% ABP and register growth of 35% in MT in the country for last 4 consecutive years.
- Increased Oil business from 75 MT (As on Joining) to 600 MT.
- Received appreciation letter from Business Head for the contribution of Sales & Margins.
- Instrumental in developing proper relationship with key national and regional Key account Buyers to the benefit of the Institutional Trade business & HeReCa Business within the agreed strategies.
- Successfully developed the business of New Stores after opening.
- Awarded the prestigious – 3 times “Team Leader of The Market” for best performance among all the Team leaders.
- Best performer (West Zone) by achieving highest growth in Gemini Oil in 2010(Q1).
- Awarded for highest growth for Cargill Star Award.
- Brand Launched: SUNFLOWER VANASPATI, SWEEKAR OIL, NATURE FRESH.
- Increased distribution for Gemini by appointing new distributors in Talukas of Aurangabad & Jalna district.
Academics
- Advance Program in Marketing Management - IIM Calcutta 2018-2019.
- MASTERS IN MARKETING MANAGEMENT (Marketing) from SIMIR (PUNE UNIVERSITY) IN 2008 securing A+ Grade.
- B. Sc. (Hons) from Allahabad University in 2005.
Personal Information
- Date of Birth: 12/24/85
- Marital Status: Married
Languages
English, Hindi, Bengali & Marathi
Disclaimer
Hereby I declared all the information regarding me is correct and appropriate to the best of my knowledge.
Affiliations
Like to work with more responsibilities, open to take challenges and result oriented work.
Self-driven, achieving task by taking ownership and believe in teamwork.
Passionate for continuous self-development as well as teams development.
Proactive rather than reactive, able to avoid mistakes that could/should be anticipated.
Certification
- Certificate of Successfully completion of Advance Programme In Marketing Management From IIM Calcutta - 2018-2019
Languages
Hindi
First Language
English
Proficient (C2)
C2
Bengali
Beginner
A1
Marathi
Beginner
A1
References
References available upon request.
Timeline
Sales Manager
Bunge India Pvt Ltd
2020.06 - Current
Area Sales Manager
Mother Dairy Fruits & Veg Pvt Ltd
2014.12 - 2020.06
Team Leader Horeca & Institutional Sales
Walmart India Pvt LTD Pvt Limited
2011.08 - 2014.12
Sales Officer
Cargill India Pvt Ltd
2009.09 - 2011.08
Business Development Executive
AXIS BANK LIMITED
2008.07 - 2009.09
ADVANCE PROGRAMME IN MARKETING MANAGEMENT - Sales And Marketing Education
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA
- Certificate of Successfully completion of Advance Programme In Marketing Management From IIM Calcutta - 2018-2019
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