Charmi Sakariya
Chennai
Summary
Dynamic professional with five years of overall experience in catalog management, merchandising, operations, and the past year focused on marketing, primarily specializing in CRM, multi-channel campaign strategy, and data-driven initiatives. Skilled in automation and training, driving customer engagement and retention in fast-paced start-up environments.
Overview
6
6
years of professional experience
Work History
Senior CRM Executive
KPN Farm Fresh
08.2024 - Current
- Executed CRM campaigns across Push, WhatsApp, SMS, and RCS platforms.
- Developed campaign themes, curated product lists, and worked closely with creative teams.
- Collaborated with category teams for campaign planning and product visibility.
- Led strategies for user engagement, retention, and process automation.
- Produced weekly performance reports and managed campaign budgets.
Senior Catalog & Category Executive
KPN Farm Fresh
08.2023 - 08.2024
- Played a key role in establishing start-up catalog operations, crafting seamless category flows and catalog aesthetics for the app.
- Led product cataloging, vendor coordination, and ensuring data accuracy.
- Monitored and enhanced category structure, product availability, and promotional visibility.
- Managed product enrichment and catalog readiness for app launches.
Account Manager
Dunzo
10.2020 - 12.2021
- Managed relationships with 200+ merchants, ensuring ongoing portfolio growth.
- Provided operational support and maintained accurate merchant records.
- Achieved city-level targets in key user experience metrics.
Post Sales Associate
Dunzo
05.2019 - 09.2020
- Onboarded 800+ merchants through document and compliance checks.
- Facilitated training sessions for 1000+ merchants on dashboard and policy usage.
- Resolved customer issues via Freshdesk & ensured accurate store data maintenance.
Education
BBA -
M.O.P Vaishnav College For Woman
Chennai04-2019
Skills
- Working knowledge of MS Office (Excel, Word, PowerPoint)
- Customer engagement
- Communication
- Adaptability
- CleverTap
- Freshdesk
- Tableau
Accomplishments
- Awarded Best Performer three times during 2019–2020
- Recognized as part of the best merchant team in 2020
- Won the Best City Team award twice in 2020
Languages
Hindi
First Language
English
Proficient (C2)
C2
Tamil
Beginner (A1)
A1
Affiliations
- Travel and adventure, music, dance, and teaching
Timeline
Senior CRM Executive
KPN Farm Fresh
08.2024 - Current
Senior Catalog & Category Executive
KPN Farm Fresh
08.2023 - 08.2024
Account Manager
Dunzo
10.2020 - 12.2021
Post Sales Associate
Dunzo
05.2019 - 09.2020
BBA -
M.O.P Vaishnav College For Woman
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