Chhun Chhun Shweta Singal
Janakpuri
Summary
Accomplished sales leader with a proven track record in strategic sales leadership, revenue growth, and team building. Expertise in relationship management and channel development to drive significant business outcomes.
Overview
16
16
years of professional experience
Work History
Regional Head
TATA Capital Housing Finance
02.2018 - Current
- Strategic Sales Leadership: Drive regional sales strategy for Home Loans, Loan Against Property (LAP), and Small Developer Funding, aligned with national business goals and market dynamics.
- Revenue & Volume Growth: Deliver aggressive disbursement targets through high-performing sales teams, and channel partners across assigned geographies.
- Channel Development & Management: Build and scale multi-channel distribution—DSAs, connectors, builders, and digital platforms—to maximize reach and conversion.
- Team Building and Performance Management: Recruit, train, and mentor zonal/branch sales managers, and frontline staff to ensure consistent productivity and compliance.
- Builder and Developer Relationships: Forge strategic alliances with small and mid-sized developers for project funding, tie-ups, and exclusive sourcing arrangements.
- Credit & Risk Collaboration: Work closely with credit and risk teams to ensure quality sourcing, reduce delinquency, and maintain portfolio health.
- Cross-Sell & Upsell Initiatives: Drive cross-sell of insurance, credit cards, and other retail products to enhance wallet share and customer lifetime value.
Senior Sales Manager (HL & LAP)
Edelweiss Housing Finance Ltd
12.2016 - 01.2018
- Responsible for meeting business targets of the branch and acquiring new customers for HL and LAP.
- The prime KRA was to achieve the quarterly targets by sourcing business from DSA channels.
Area Sales Manager (LAP)
Bajaj Finserv Ltd
New Delhi
12.2014 - 12.2016
- Delivering the maximum number of leads provided by the product team, converting them into potential customers through direct negotiation, and optimizing the business.
- Closely worked with the credit and operations manager for sanctioning and disbursement of cases.
- To maintain accurate records and real-time updates on the SFDC.
- I worked on direct leads and made the maximum conversion during my stint with the organization.
Sales Manager (HL & LAP)
L&T Housing Finance Ltd
New Delhi
03.2014 - 11.2014
- Responsible for meeting business targets of the branch and acquiring new customers for home loans, home equity loans, refinancing, top-up loans, as well as LAP.
- Managed a team of DMAs to ensure their productivity levels.
- The prime KRA was to achieve the targets of HL and LAP.
- Cross-sell initiatives for the existing client base.
- Timely feedback and MIS to seniors.
Sales Manager (HL & LAP)
PNB Housing Finance Ltd
New Delhi
03.2010 - 03.2014
- Responsible for meeting business targets of the branch and acquiring new customers for home loans, home equity loans, refinancing, top-up loans, as well as LAP.
- Managed a team of DMA and DSTs to ensure their productivity levels.
- The prime KRA was to achieve the targets of all the above-mentioned products.
- Cross-sell initiatives for the existing client base.
Education
Masters in Business Administration -
Dayalbagh Educational Institute
Dayalbagh, Agra01.2010
Bachelor in Business Management -
Dayalbagh Educational Institute
Dayalbagh, Agra01.2008
HSC (12th ) -
Kendriya Vidyalaya
Uttarlai, Rajasthan01.2005
SSC ( 10th ) -
Kendriya Vidyalaya
Amritsar01.2003
Skills
- Strategic sales leadership
- Revenue growth strategies
- Channel management
- Risk assessment
- Performance management
- Customer relationship management
Personal Information
- Date of Birth: 01/18/88
- Marital Status: Married
Roles And Responsibilities
- Building strong channel network and management
- Identifying, appointing and developing new channel partners and building a strong network to expand product reach in the market.
- Building strong and reliable partners, resulting in wider market penetration with improved and clean portfolio for the organisation.
- Evaluating the performance & monitoring of DST/DMA sales & marketing activities; assisting the Corporate Channel in achieving their targets.
- Building business from builder market in both residential and commercial segment.
- Building and maintaining healthy business relations with clients, ensuring high customer satisfaction by achieving delivery & service quality norms.
- Supervising customer service operations for rendering quality services; providing first line customer support by answering queries and resolving their issues.
- Handling marketing operations for achieving increased growth & top-line profitability.
- Driving marketing initiatives & managing the frontline sales team to achieve goals.
- Expertise in making the proposals and quotations as per customer requirement.
- Currently managing Delhi-NCR market for the entire LAP/HE vertical as part of my current assignment.
- Have managed in past Gurgaon, West and Central Delhi with team of seasoned ASMs and SMs.
- Helping my team for setting up sales objectives and goals, designing and streamlining processes to ensure smooth functioning of sales operations.
Affiliations
Consistent performer and awarded as one of the top RSMs pan-India in TCHFL
I was awarded as the best ASM for leading my West Delhi branch, ranked as No. 1 branch
Part of the talent pool for four consecutive years
I have won many awards and accolades over the years for various sales achievements
Timeline
Regional Head
TATA Capital Housing Finance
02.2018 - Current
Senior Sales Manager (HL & LAP)
Edelweiss Housing Finance Ltd
12.2016 - 01.2018
Area Sales Manager (LAP)
Bajaj Finserv Ltd
12.2014 - 12.2016
Sales Manager (HL & LAP)
L&T Housing Finance Ltd
03.2014 - 11.2014
Sales Manager (HL & LAP)
PNB Housing Finance Ltd
03.2010 - 03.2014
Masters in Business Administration -
Dayalbagh Educational Institute
Bachelor in Business Management -
Dayalbagh Educational Institute
HSC (12th ) -
Kendriya Vidyalaya
SSC ( 10th ) -
Kendriya Vidyalaya
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