Chitrakshi Kalra

• Implemented promotional campaigns to boost sales volume.
• Ensure product avalaibilty at all revelant channels.
• Solely responsible for planning and achieving monthly/yearly target.
• Maintain and enhance trade relations.
• In charge of distribution set up and secondary sales force set up.
• Overall accountable for all operational programs in the assigned area.
• Implement all activations (Trade/Consumer) & merchandising (Visibilty)

programs.

• Built relationships with key clients through regular contact.
• Coached, developed and motivated team of 10 members to achieve revenue goals.
• Communicated regularly with territory and regional managers for daily support and strategic planning.

• Implementation of successful marketing strategies and ensuring demand generation of infant nutrition product range within destined WHO guidelines and Indian laws in established and potential markets
• Accountable for evolving category situation/ brand performance – track, analyse and propose relevant action basis market trends/ share evolution / consumer feedback/ brand analysis/activity specific analysis and competitive analysis.
• Ensuring invoicing of products from distribution centre to cash distributor and their availability at various cash distributors.
• identifying new markets and developing new channels for deeper market penetration and ensuring coverage of identified markets by secondary sales force for revenue growth.
• Educating cash distributors, secondary sales force with product knowledge and developing and motivating them by reviewing progress and clarifying other operational issues
• Point of sale material management from company distribution centre to cash distributors and managing service associates operations employed for proper utilization of these inputs
• Organizing activities for incorporating key opinion leaders into organization’s fold