Craig McFarland
Lucknow
Summary
Born and brought up in Lucknow Marries wife is a teacher and have two sons
Overview
27
27
years of professional experience
Work History
Area Sales Manager
Mahindra & Mahindra Automotive Sector
Lucknow
05.2013 - Current
- Started as ASM for UP Central and worked up to be given the responsibility of Institutional Sales was ported in 2016
- Currently holding the position of Regional Key Accounts Manager for West Bengal and Sikkim based out of Kolkata Regional Office
Branch Manager
Sterling Holidays and Resorts India Ltd
Lucknow
11.2011 - 03.2013
- Started operations in Lucknow branch, generated fresh business avenues, managed branch-level marketing activities, recruited quality manpower, and ensured branch profitability.
Chief Manager Business Development
SREI
Kolkata
07.2011 - 10.2011
- Responsible for business development through VLEs, product development, market research, vendor management, and customer awareness programs.
Zonal Marketing Manager
Mahindra Holidays and Resorts India Ltd
Kolkata
11.2007 - 07.2011
- Managed relationship with priority customers, acquired new members, handled on-ground marketing and sales teams, conducted market penetration activities, and organized events for lead generation.
PR Manager
Genesis Club (a Rohtas Group Venture)
02.2006 - 10.2007
- Managed and promoted activities for Genesis Club in Lucknow, coordinated with corporate and institutions for new business generation and event sponsorships.
Head CIO Team
Sahara India Pariwar
12.2004 - 01.2006
- Took care of client retention, tied up with corporate and institutions for new business, worked on new business avenues, and promoted Sahara products.
Administration
Study Point Publications
Lucknow
09.1999 - 11.2004
- Managed the release of new books, handled book promotion and new launches, and coordinated with corporates and institutions for new business generation.
Front Office
Oberoi Hotel
New Delhi
08.1997 - 06.1999
- Managed client check-in and onboarding, handled relationship management with NRI customers, and coordinated with corporate and institutions for new business.
Education
B.A - undefined
Lucknow University
ISC - undefined
La Martiniere College
UP Board - undefined
St Judes
Skills
Sales & Marketing
Developing strategies to build consumer base
Evaluating Marketing budgets periodically including manpower planning initiatives & ensuring adherence to it
Providing direction to execute Business promotions/launches, direct marketing in coordination with Business Associates along with doing joint promotion activities with various other partners
Developing Relationships with key institutions in target organizations for new Business Development programs
Managing Business Associates
Evolving Market segmentation & penetration strategies to achieve targets
Interfacing with clients for suggesting the most viable offers and cultivating relations with them for securing repeat business
Team Management
Providing direction, motivation and training to the field Marketing and Sales teams for ensuring optimum performance
Setting up of Business units in Lucknow, Kanpur, Varanasi and Agra
Recruiting, mentoring & training personnel to deliver quality services in market
Functional Competencies
- Sales & Marketing - DSA (Channel Management)
- Team Management - Product Promotion
- New Business Initiatives
- Corporate & Government Dealings
Professional Abridgement
24 Plus years of Experience in Administration and Sales & Marketing. Good in lesioning with various Government Departments and Corporates. I strongly believe that good PR along with sound ground working constitutes to a major factor in getting Business from various Departments along with constant follow ups gives one an upper edge and supports one while cracking Accounts and getting Business.
Current Location
Lucknow
Personal Information
- Date of Birth: 04/10/1977
- Marital Status: Married
Extracurricular Activities
School and College Football Team Registered Breeder of Working Dogs Like Music Love the outdoors
Accomplishments
Hold the First single largest order of 2500 Boleros which I got from the UP Police for Mahindra
Timeline
Area Sales Manager
Mahindra & Mahindra Automotive Sector
05.2013 - Current
Branch Manager
Sterling Holidays and Resorts India Ltd
11.2011 - 03.2013
Chief Manager Business Development
SREI
07.2011 - 10.2011
Zonal Marketing Manager
Mahindra Holidays and Resorts India Ltd
11.2007 - 07.2011
PR Manager
Genesis Club (a Rohtas Group Venture)
02.2006 - 10.2007
Head CIO Team
Sahara India Pariwar
12.2004 - 01.2006
Administration
Study Point Publications
09.1999 - 11.2004
Front Office
Oberoi Hotel
08.1997 - 06.1999
B.A - undefined
Lucknow University
ISC - undefined
La Martiniere College
UP Board - undefined
St Judes