Debanjan Ghosh

• Onsite Deployment: Managed digital assets (banners, carousels, creatives) using CMS tools and internal systems, ensuring accurate uploads, scheduling, and monitoring.
• Campaign Coordination: Partnered with the commercial team to gather accurate, up-to-date information for daily offers and promotional activities.
• Customer journey ownership: Ensured seamless navigation and consistent branding across web and app touchpoints, enhancing user experience.
• CRM Collaboration: Worked closely with the CRM team to plan, execute, and track the performance of push notifications and email campaigns.
• Content Localization: Coordinated with Arabic copywriters to meet localization and compliance standards.
• Performance Analysis: Conducted post-campaign evaluations (banner and deal performance) and shared insights with stakeholders to optimize future campaigns.
• Documentation & QA: Maintained process documentation, schedules, and KPIs while ensuring high-quality standards across on-site deployment.
• Cross-team collaboration: Worked with creative and site experience teams to align marketing content with brand guidelines and campaign goals.
• Additional Responsibilities: Supported marketing and growth initiatives beyond core role requirements.

• Managed merchandising across multiple product categories, increasing traffic productivity through strategic placement and system tools.
• Executed awareness campaigns for high-impact event days and product launches, boosting CTR and conversion rates.
• Monitored and analyzed traffic and sales KPIs using SQL and internal tools, driving actionable insights.
• Oversaw end-to-end catalog management, including product listings, image quality, and descriptions.
• Implemented pricing strategies and promotional offers, ensuring alignment with business objectives and competitiveness.
• Drove new product launches, analyzing engagement metrics (CTR, views, and clicks) to optimize performance.
• Collaborated with multiple stakeholders and brand POCs to coordinate campaigns, manage expectations, and ensure the timely execution of category plans.

Key Achievements:

• Improved product category competitiveness by maintaining daily pricing index tracking.
• Strengthened stakeholder management and brand relationships, improving cross-functional execution efficiency.
• Streamlined catalog operations, reducing listing errors, and improving product discoverability.
  

• Conducted pricing analytics audits to ensure accuracy and consistency across systems.
• Identified and implemented process improvements, reducing operational inefficiencies.
• Audited system outputs and operations team deliverables to maintain high-quality standards.
• Tracked and reported emerging process performance trends, enabling proactive decision-making.

Key Achievements:

• Enhanced process efficiency through targeted audits and recommendations.
• Supported large-scale pricing operations across multiple categories.