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Debroop Naha
Kolkata
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Summary
Results driven digital marketing professional with focus on Google Ads management. Skilled in optimizing campaigns for maximum ROI, leveraging data analytics, and employing strategic keyword research. Strong emphasis on team collaboration and adaptability ensures seamless project execution. Known for delivering impactful advertising solutions in dynamic environments. Proven background in managing successful Google Ads campaigns for 8+ Years. Recognized for impactful achievements in driving targeted traffic and optimizing ad spend. Demonstrated proficiency in keyword research and A/B testing.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Google Ads Manager
Black Voyage
United States Of America (Remote)
05.2025 - 05.2026
- Analyzed campaign performance and implemented strategic changes, significantly elevating return on ad spend and driving increased consumer purchases.
- Developed and managed Google Ads campaigns to optimize ROI and enhance brand visibility.
- Analyzed keyword performance data to refine bidding strategies and improve ad placements.
- Collaborated with cross functional teams to align advertising goals with overall marketing strategy.
- Monitored campaign performance metrics, providing insights for strategic decision-making and adjustments.
- Led initiatives to integrate advanced targeting techniques, resulting in improved audience segmentation and reach.
- Conducted A/B testing on ad creatives to increase click-through rates and engagement levels.
PPC Manager
Bloomstories.com
Germany (Remote)
02.2023 - 07.2024
- Managed comprehensive PPC campaigns consisting of Google Ads, Facebook, Spotify Ads and Apple Search Ads campaigns with a monthly budget of $100,000+.
- Increased monthly sign ups by 5x through strategic ad optimization, keyword optimization with effective use of advanced bidding strategies, and precise audience targeting.
- Developed and optimized PPC campaigns to enhance brand visibility and drive targeted traffic.
- Achieved an average of 350% ROAS from monthly subscription transactions by conducting continuous A/B testing on ad creatives and landing pages. Led a cross-functional team of developers and designers to refine an AI chatbots, increasing user engagement by 20% and enhancing customer experience.
- Managed keyword research and selection to improve ad relevance and quality scores.
PPC Manager
Dagamma Ecommerce Solutions Inc.
Canada (Remote)
01.2022 - 02.2023
- Managed global Google Ads and Facebook campaigns with budgets exceeding $300,000 monthly. Designed and executed automation workflows with Ads Scripts and Zapier, increasing operational efficiency and campaign response time.
- Maintained a CPA under $8 globally from Search and Shopping Campaigns by optimizing merchant center product feed, search keywords, landing page, ad copy, and bidding strategies.
- Achieved a 400% ROAS with $2million in revenue during seasonal peaks through scaling Shopping Campaigns and deploying specific audience remarketing strategies.
- Annual Term Contract
- Analyzed performance metrics to identify trends, refine strategies, and maximize ROI.
- Conducted A/B testing on ad creatives and landing pages to improve conversion rates.
- Implemented tracking systems for detailed analysis of user behavior across digital platforms.
PPC Marketing Manager
Personal Projects
Remote
09.2018 - 12.2021
- Executed PPC strategies for clients in automotive, BFSI, travel, and e-commerce, managing annual budgets of $200,000+.
- Generated 500+ daily leads for Garage Doors LA, and 1000+ weekly signups for educational apps like Geneo. Optimizing keywords, bids and ad creatives to capture niche audiences effectively.
- Achieved 400% ROAS for Mandarin Duck through meticulously optimized feeds campaigns and a data driven strategy that achieved a consistent 400% ROAS.
- Freelance No Contract
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to ensure alignment on marketing initiatives and product launches.
- Managed social media platforms, creating content that drove audience interaction and increased follower growth.
- Oversaw budget allocation for marketing projects, ensuring effective use of resources for maximum impact.
- Implemented data-driven approaches to measure campaign performance and refine future marketing efforts.
- Led customer segmentation initiatives to tailor messaging and improve targeting for diverse audiences.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Google Ads Consultant
Growthpeep
Mumbai
03.2020 - 08.2020
- Working from the ground up where I mainly Organized and Managed their Google Ads account for all clients globally using varied data driven decisions to optimize all PPC campaigns.
- D2C, B2B Marketing, Performance Analysis, Native Advertising and Automation.
- Achieved 500% ROAS on Multiple E-commerce businesses, 3x of sign up goals and also 9.8 ROAS for e-commerce business during seasonality.
- Short Term Contract
- Developed comprehensive market analysis reports to inform business decisions.
- Led strategic initiatives to enhance client engagement and retention strategies.
Senior Associate
Cognizant ( Google Vendor Operations)
Hyderabad, India
02.2018 - 08.2018
- Worked in back end support of Google Ads, which included bug fix and policy violations overturn, risk analysis and loss management. Also worked in High Spend Accounts Team, Additional Responsibilities involved mentoring and support of new associates.
- Mentored junior associates, enhancing their skills and promoting knowledge sharing within the team.
- Achieved 100% CSAT and led process optimization initiatives, improving operational efficiency across multiple teams.
Account Manager
Regalix ( Google Vendor Operations)
Hyderabad
04.2017 - 01.2018
- Provided dedicated and Individualized Google Ads Account Manager support for North Americas market. Individually managed & supported assigned 400 Google Ads accounts / quarter. Met Targets for Consecutive Quarters.
- Streamlined project workflows, increasing overall efficiency and reducing turnaround times.
- Led cross functional teams to implement innovative solutions enhancing user experience. Met Targets for Consecutive 3 Quarters
- Developed and executed strategic account plans to drive revenue growth and enhance customer engagement.
- Managed client relationships, ensuring alignment with project goals and satisfaction standards.
Education
B.Tech - Computer Science Engineering
B.P Poddar Institute Of Management & Technology
Kolkata, India04-2017
Skills
- Google ads expertise
- Bid management
- ROI-driven approach
- Search engine marketing
- Mobile advertising
- Ad copywriting
- Quality score improvement
- Keyword research
- Data-driven decision making
- Competitor analysis
- Shopping campaigns
- Remarketing strategies
- Video advertising
- Audience segmentation
- Landing page optimization
- Customer acquisition
- Advertising expertise
- Campaign development
- Campaign planning
- Problem-solving abilities
Accomplishments
- Black Voyage- Increased ROAS from 160% to 426% immediately and maintained an average of 350% ROAS for the entire duration
- Bloomstories- 350% ROAS from monthly subscriptions and five times increase in monthly sign ups
- Dagamma- Scaled global PPC campaigns to deliver a 400% ROAS average and $2M in revenue.
- Growthpeep- 9.78 ROAS from ads for a jewelry e-commerce business during a country wide lockdown.
Certification
- AI-Powered Performance Ads Certification
- Google Ads Certification
- Google Ads Measurement Certification
- The Fundamentals Of Digital Marketing by Google Certification
- Social Media Marketing Certification
- Google Analytics Certification
- Google App Certification
Timeline
Google Ads Manager
Black Voyage
05.2025 - 05.2026
PPC Manager
Bloomstories.com
02.2023 - 07.2024
PPC Manager
Dagamma Ecommerce Solutions Inc.
01.2022 - 02.2023
Google Ads Consultant
Growthpeep
03.2020 - 08.2020
PPC Marketing Manager
Personal Projects
09.2018 - 12.2021
Senior Associate
Cognizant ( Google Vendor Operations)
02.2018 - 08.2018
Account Manager
Regalix ( Google Vendor Operations)
04.2017 - 01.2018
B.Tech - Computer Science Engineering
B.P Poddar Institute Of Management & Technology