Deepak Suri

• Implemented innovative marketing strategies that increased brand awareness and drove sales growth.
• Managed recruitment, training, evaluation, and disciplinary actions for staff members.
• Ensured compliance with applicable laws, regulations, and ethical standards across operations.
• Coordinated cross-departmental activities to achieve company goals effectively.
• Monitored customer feedback to uphold high-quality assurance standards.

• Cultivated strategic relationships with local business leaders and community stakeholders.
• Analyzed market trends to identify regional growth opportunities.
• Compiled reports detailing progress towards objectives established by executive leadership team.

I worked as self-employed and was running a marketing agency in the name and style of “Gunin Dhanin & Associates,” dealing in products like home loans, loans against property, etc., in collaboration with ICICI Bank, Axis Bank, Magma Housing Finance Limited, India Bulls, and Bank of Baroda, etc.

Also, provide insurance solutions for products like life insurance, motor insurance, health insurance, etc., in association with companies like Life Insurance Corporation (LIC), ICICI Lombard, Reliance General Insurance, Future Generali, etc.

• Developed strategies for reducing customer delinquency and increasing collections efficiency.
• Evaluating the proposed deal as per the policy parameters of the company.
• Handling the CPC (Central Processing Co-ordination) team of twenty members to facilitate the daily requirements of CAM making, file checking, and disbursement memo generation.
• Regularly meeting with customers, dealers, and DSAs to understand the market dynamics.
• Interacting with audit teams and resolving the issues raised by them during the audit.
• Analysis of portfolio quality, industry trends analysis.
• Training of the Sales Team, Channel, and DSA executives for a better understanding of policy.

• Spearheaded STPL and PL collections through Central Service Providers and Collection Agencies across Delhi and NCR, managing a team of Debt Managers and Agency Managers with over 100 personnel across three channels.
• Monitored collection costs, implementing strategies to reduce expenses and enhance performance, while leading CSPs and agencies in achieving cash collection targets and minimizing losses.
• Ensured field team compliance through oversight by Debt Managers and Agency Managers.
• Coordinated with legal teams to arrange Lok Adalats and conciliation processes for amicable case resolutions.
• Approved, declined, or recommended waiver requests from Debt Managers based on merit, overseeing loan foreclosure cases.
• Conducted quarterly training sessions for vendors on policies and processes.
• Maintained integrity at all levels, upholding code of conduct while driving growth and profitability.

Prepared and presented monthly performance reviews to Zonal Head.

• Facilitated development of long-term strategic goals for company growth.
• Explored new business opportunities and entered new markets for product expansion.
• Coordinated with finance, production, sales, and service departments to ensure timely product delivery and payment recovery.
• Generated customer requirements and provided tailored solutions.
• Achieved high customer satisfaction through proactive relationship management.
• Participated in marketing events, including exhibitions, to promote products.

• Achieved budgeted sales targets by effectively managing distribution channels.
• Conducted monthly performance reviews for wholesalers and retailers across brands.
• Implemented strategies to address performance deviations swiftly.
• Spearheaded sales promotions and developed initiatives to enhance market visibility.
• Tracked competitor activities and devised strategic responses.
• Cultivated institutional inquiries, ensuring thorough follow-ups to maintain engagement.

• Conducted regular visits to wholesalers and retailers in assigned territory to assess sales performance, inventory levels, promotional activities, and customer service standards.
• Compiled weekly and monthly reports on sales performance versus targets.