Deepanshi Gupta

Key Responsibilities:

Client Engagement and Relationship Management:

• Developed and sustained long-term, value-driven relationships with commercial and mid-market clients, ensuring alignment with their evolving business needs.
• Acted as a strategic advisor to clients, contributing to retention and upsell opportunities through consultative engagement, and tailored solutions.
• Proactively addressed client inquiries, concerns, and feedback, fostering a high level of trust, responsiveness, and customer satisfaction.

Sales Leadership, Channel Management, and Market Expansion:

• Achieved and exceeded quarterly and annual sales targets, playing a pivotal role in accelerating revenue growth across North India.
• Formulated and implemented scalable sales strategies to penetrate untapped markets, enhance brand visibility, and drive regional business expansion.
• Built and nurtured a high-performing channel partner ecosystem to extend Prophaze’s market reach via VARs, MSSPs, and system integrators.
• Developed and executed joint business plans with channel partners, aligning on pipeline development, lead generation, and revenue targets.
• Conducted regular QBRs with partners to review performance, share competitive insights, and identify collaborative growth opportunities.

Product and Industry Expertise:

• Monitored industry trends, threat landscapes, and competitor strategies to ensure proactive positioning, and timely solution enhancements.
• Strategic Alliances and OEM/Partner Collaboration:
• Established and strengthened alliances with Tier 1 OEMs, such as Cisco and Fortinet, enhancing solution credibility and partner ecosystem value.
• Negotiated strategic partnership terms, and facilitated enablement sessions to optimize product positioning and accelerate indirect sales.

Sales Intelligence and Performance Optimization:

• Compiled and presented actionable reports on sales metrics, customer behavior, and market trends, to inform leadership decisions.
• Leveraged CRM and sales analytics to identify performance gaps, forecast opportunities, and drive continuous improvement initiatives.
• Collaborated cross-functionally with product, marketing, and finance teams to align strategies, and improve go-to-market execution.

Key Responsibilities:

Customer Relationship Management:

• Built strong relationships with commercial and mid-market customers.
• Addressed customer questions and feedback promptly.

Sales and Revenue Generation:

• Surpassed sales targets, contributing to regional revenue growth.
• Identified new business opportunities at strategic accounts.
• Developed sales plans for business expansion in North India.
• Product Knowledge:
• Maintained knowledge of IT products to provide accurate solutions.
• Demonstrated products and explained features to customers.
• Monitored industry trends and competitor activities.

OEM Relationships:

• Fostered relationships with key companies, like Cisco and Aruba.
• I represented the company to create business opportunities.

Reporting and analysis:

• Shared sales performance and market trend reports with management.
• Utilized data to refine sales strategies and forecast trends.

Market Analysis and Technology Trends:

• Analyze emerging technologies in the IT market.
• Stay updated on advancements in data centers, networks, cybersecurity, and IoT.

Lead Generation and Client Acquisition:

• Target key industries through digital marketing and networking.
• Identify technology needs, and position IT solutions effectively.

Strategic Partnerships and Alliances:

• Establish partnerships with technology vendors to enhance offerings.
• Negotiate agreements for integrated solutions.

Solution Selling and the Consultative Approach:

• Address clients' pain points with tailored solutions.
• Communicate technology value propositions effectively.

Client Relationship Management:

• Build strong relationships as a trusted technology advisor.
• Gather client feedback, and identify upselling opportunities.

Sales Pipeline Management and Forecasting:

• Use CRM tools for sales pipeline management and follow-up.
• Generate accurate sales forecasts for decision-making.

Team Collaboration and Leadership:

• Collaborate with teams to align business development with goals.
• Lead and mentor sales teams to promote innovation.

Performance Analysis and Reporting:

• Analyze sales metrics to assess business development, and report to management.

Compliance and Risk Management:

• Ensure adherence to regulations, and mitigate risks in technology deployments.

Professional Development and Thought Leadership:

• Stay updated on IT trends, and share expertise to enhance industry presence.

• Engage in B2B and B2C sales, including GEM portal sales.
• Build long-term strategic relationships with key accounts for customer satisfaction and case studies.
• Create and communicate strong value propositions for products and services.
• Show technical proficiency to explain solutions, without implementation.
• Meet or exceed sales objectives and targets within assigned territory/accounts.
• Maintain accurate forecasts, and generate varied business reports.
• Develop an execution plan to achieve quarterly and annual targets.
• Implement sales development activities to meet goals.
• Collaborate with accounts to identify opportunities.
• Work with solutions and procurement teams for optimal pricing from partners.
• Lead customer discussions to highlight value and service.
• Negotiate contracts, service descriptions, and SLAs to meet client and company needs.
• Monitor and report on order booking and revenue targets, addressing delivery issues.
• Support timely service delivery team efforts.
• Coordinate with billing and finance for monthly revenue recognition.
• Track regional revenue and P&L.

• Report to the manager.
• Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
• Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
• Attend webinars and virtual meetings.
• Build relationships with potential and existing clients for business opportunities.
• Oversee pre- and post-sales activities.
• Achieve targets through team planning and motivation.
• Maintain ongoing client relationships.
• Follow up on payments, orders, and quotes with clients and vendors.
• Monitor the commercial aspects of partners and OEMs.

• Report to the business manager.
• Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
• Communicated directly with customers to build strong business networks and relationships.
• Achieve targets through strategic planning and team motivation.
• Maintain ongoing relationships with clients and prospects.
• Conduct follow-ups with clients.