Deepesh Pawa
Summary
Result driven Sales Manager bringing in 4 years of experience in Channel Sales, Distribution and Team Management. Proficient in developing and applying advanced forecasting, marketing and merchandising strategies to accomplish goals. Demonstrated success in building networks and accomplishing business objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Relaxo Footwears LTD
Rajasthan
10.2020 - Current
- Managed the complete Product portfolio of Relaxo Footwears Limited across Rajasthan covering a total of 5000+ Outlets via 18 Distributors
- Developed, managed and expanded distribution network and delivered a growth of 64% in business across a period of 4 years
- Ensured a seamless transition from orthodox methods towards sales force automation for sales team and DMS 2.0 for distributors
- Provided training and guidance on product knowledge, selling techniques and customer service to a team of 7 Sales Officers
- Led the successful execution of Primary as well as Secondary Schemes
- Forecasted and strategized by analyzing weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Emphasized on enhancing Brand Visibility by appropriate utilization of In Store Branding tools & Outdoor Marketing
Internships
Relaxo Footwears LTD
04.2019 - 06.2019
- Conduced Primary Research across 4 states (Punjab, Rajasthan, Madhya Pradesh & Uttar Pradesh) to formulate a Brand Launch Strategy for Relaxo Footwears Limited in PVC Category
- Analyzed the data from 192 Retailers & 12 Distributors with tools such as SPSS & Monte Carlo Test
- Mapped competition to analyze gaps and presented viable solutions to build a superior product portfolio
- Worked closely with various verticals such as Product Development & Marketing to create a product offering that would be an Instant success with the Target Segment
Education
MBA -
K J Somaiya Institute of Management
Mumbai05-2020
Post Graduate Program in Retail Management -
Welingkar Institute of Management
Mumbai04-2018
B.COM (HONS) -
Amity University
Noida03-2017
CLASS XII
Modern Senior Secondary School
Kota Rajasthan03-2014
Class X
Modern Senior Seondary School
Kota, Rajasthan03-2012
Skills
- Territory management
- Distributor Management
- Market and competitive analysis
- Persuasion and Negotiation
- Channel Sales
- Leadership
Languages
English
Proficient
C2
Hindi
Proficient
C2
Punjabi
Advanced
C1
French
Elementary
A2
Certification
- Advanced Microsoft Excel - Coursera
- Google Data Analytics - Google
- Google Adwords - Google
Timeline
Area Sales Manager
Relaxo Footwears LTD
10.2020 - Current
Internships
Relaxo Footwears LTD
04.2019 - 06.2019
MBA -
K J Somaiya Institute of Management
Post Graduate Program in Retail Management -
Welingkar Institute of Management
B.COM (HONS) -
Amity University
CLASS XII
Modern Senior Secondary School
Class X
Modern Senior Seondary School
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