DEEPSHIKHA VERMA
Agra
Summary
A solution-driven and detailed-oriented professional with experience working at creating brand-value, streamline operations, and increase productivity. I look forward to reaching an eminence by exploring extensive knowledge of optimization and skills to contribute efficiently towards the organization and customer satisfaction.
Overview
5
5
years of professional experience
Work History
Sr. Digital Marketing Executive
Unilodgers
08.2023 - Current
- Optimized Google Search and Display campaigns to maximize conversions.
- Strategized, executed, and managed campaigns across Google Ads and Facebook Ads.
- Reviewed website content and sales models to localize and enhance effectiveness.
- Conducted keyword planning and implemented optimization strategies to achieve SOV and lead targets.
- Managed monthly budgets to meet CPC, CPM, and conversion goals.
- Collaborated with internal teams to ensure campaign success.
- Planned and delivered campaigns aligned with marketing strategies.
- Conducted regular KPI reviews and proposed data-driven recommendations.
- I specialize in search, display, and shopping campaigns for quality results.
- Increased brand awareness by creating and managing social media channels, boosting engagement.
Sr. Quality Assurance Analyst - Lead
Unilodgers
03.2021 - 07.2023
- Conduct weekly feedback sessions with the pods and provide them with actionable strategies to improve performance
- Provide performance updated and trends to the Operations head and to the CEO office
- Prepare knowledge handbooks for the internal process
- Conduct regular meetings with the strategy and product team to enhance the performance of operations
- Redesigned monitoring formats and quality standards
- Communicate with the supply team and Quality Advisor for reconciliation
- Key responsibilities:
Advisor - Quality Assurance
Unilodgers
02.2020 - 02.2021
- Built processes and SLAs for the Operations team.
- Monitored workable leads of Account managers on all channels.
- Deep dive into data ad gather insights in the form of dashboards for each pod.
- Published daily Ops reports to help the team adhere to the processes and SLAs.
- Assisted in building the internal process automation through constant communication and feedback on behalf of operations team.
- Co-ordinate with suppliers for reconciliation and communicate to different internal departments.
- Close check on closure updates from managers to ensure data sufficiency.
- Laid the foundation of the quality assurance team by developing internal processes.
Booking Manager/Account Manager
Unilodgers
11.2019 - 02.2020
- Responsible for the timely and accurate processing of all the leads coming on the platform
- Liaison between the supply partners and the product, ensuring effective relationship management with all supply partners
- Worked as a process-driven individual, in defining and upholding the booking process for all supply partners
- Partner closely with other cross-functional team members to translate business needs and product requirements into new solutions for customers
- Identify common customer challenges, actively suggest better solutions, and upsell adhering to the SLAs
- Proactively managed customer grievances and redressals to provide after-sales support and customer satisfaction
- Helped drive customer references and testimonials.
Education
MBA - Marketing/Operations/HR
Hindustan Institute of Management And Computer Studies. (SGI - Sharda Group of Institutions)
Agra01.2019
B.COM -
St. John's College
Agra01.2017
Skills
- Keyword research analysis
- Search engine optimization
- Data-driven decision making
- Pay-per-click advertising
- SEO optimization
Timeline
Sr. Digital Marketing Executive
Unilodgers
08.2023 - Current
Sr. Quality Assurance Analyst - Lead
Unilodgers
03.2021 - 07.2023
Advisor - Quality Assurance
Unilodgers
02.2020 - 02.2021
Booking Manager/Account Manager
Unilodgers
11.2019 - 02.2020
MBA - Marketing/Operations/HR
Hindustan Institute of Management And Computer Studies. (SGI - Sharda Group of Institutions)
B.COM -
St. John's College
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