DEEPTI SINGH
Delhi
Summary
Seasoned professional with comprehensive expertise in managing Corporate Events and Solutions sales within dynamic environments. Demonstrates strong capabilities in fostering collaborative relationships, driving innovative incentive programs To enhance employee engagement and support business growth. Equipped with a solid academic foundation and a commitment to continuous improvement, aiming to contribute effectively to organizational success.
Overview
20
20
years of professional experience
Work History
Senior Manager
FutureSoft Solutions Pvt. Ltd.
07.2019 - 03.2021
- Company Overview: FutureSoft Solutions is 20 years old consulting, technology and nextgen services company with primary focus on three business areas i.e. managed services, systems integration and application development.
- Own & Manage PSU Sales for Futuresoft Solutions Pvt. Ltd.
- Initiate dialogues and drive working partnership with the OEMs that FSPL prefers to work with in the Govt./PSU space
- Drive business opportunities in the PSU sector and build sustainable Sales Funnel for FSPL
- Add to Sales funnel through New Business Development in the PSU sector
- FutureSoft Solutions is 20 years old consulting, technology and nextgen services company with primary focus on three business areas i.e. managed services, systems integration and application development.
Customer Acquisition Manager - Marketing Team
Pluralsight India Pvt. Ltd.
03.2017 - 08.2018
- Co-manage B2C and B2B marketing campaigns with Field Marketing team
- Initiate dialogue with all B2C & B2B leads for business opportunities to grow India business
- Recruiting consumer market places & forging alliance with startup ecosystem partners for Pluralsight
- Establish closed-loop analytics with sales to convert Pluralsight's inbound marketing activity into customers, and continually refine the customer acquisition process
- Felicitated as Top Performer for JFM 2018
- Appreciated for contributing in planning and execution of Pluralsight LIVE- the most coveted event for Pluralsight India
Business Head - Banking, Financial Services & Insurance
Shobiz Experiential Communications
11.2014 - 08.2015
- Company Overview: Shobiz is one of India's leading experiential marketing agency with over 30 years of industry experience and an employee strength of 250+ professionals across the globe.
- Setting up the Banking, Financial Services & Insurance line of Business (Business Unit-4) for Shobiz
- Developing Business Plan for the BU's New Business Development, Market Entry and Price/Position Strategy
- Formulating marketing, brand positioning and business development strategies to drive revenue
- Managing a team of Business development, Client Servicing, Operations/Event Managers for generating and retaining business from key clients and smooth events execution
- Shobiz is one of India's leading experiential marketing agency with over 30 years of industry experience and an employee strength of 250+ professionals across the globe.
Sr. Manager-Events (Central Events Team)
ICICI Prudential Life Insurance
10.2011 - 10.2014
- Liaising with Business Teams to ascertain their precise event requirements.
- Working closely with key stakeholders at every level of the business to ensure the effective delivery of events.
- Liaising with business owners for effective event planning
- Planning, organizing Sales Meets, Conferences and Awards & Recognition Programs for ICICI Prudential & ICICI Bank employees, both at domestic & international levels
- Content, events, brochures, marketing collaterals, style guides and presentations, Audio Visual (AV's) for events
- Develop a well-planned technology driven communication platform, specific to business team's requirement for effective communication with the end customer
- Identifying and liaising with events and travel partners to organize an experiential event
- Maintaining a calendar of events for effective long term planning & management
- Awarded for successful execution of Banca Super Star Summit of 2500 pax traveling pan India, in March 2012
- Recognized for successful execution of meticulous planning and seamless execution of 700 pax event for ICICI Bank delegates at Zurich in November 2012
- Recognized for team's successful execution of ICICI Prudential Sales Congress for 1500pax in Mumbai in years 2012, 2013 & 2014
- Recognized for successful planning & execution of the ICICI Banca Hongkong Study Tour for 750 pax in year 2013; Banca Majestic Goa for 800 pax in year 2012
- Recognized for the prestigious ICICI Prudential CDO Star Club, for excellent event planning & execution in Thailand in June 2014
- Highly appreciated for successfully managing all domestic and international events for both ICICI Prudential & ICICI Bank
Sr. Manager-Rewards & Recognition
ING Life Insurance
10.2008 - 01.2011
- Plan, Design & implement variable incentive programs in line with the business plans of Tied Agency & other functions like Rural & Health
- Designing & implementing strategic and effective incentive programs for advisors and employees
- Competition Benchmarking & Contest Analysis
- Managing key events for the sales team of Tied Agency & Alternate Channels for the ING team
- Content, events, brochures, marketing collaterals, style guides and presentations. Audio Visual (AV's) for all events, senior management messages, corporate AV's, etc.
- Liaising with marketing team for building employee engagement via various communication channels such as online & print
- Develop a well-planned communication platform, specific to business team's requirement for effective communication with the business teams
- Identifying and liaising with events and travel partners to organize an experiential event
- Awarded ING Excellence Award for FY 2009-10 for successful launch of exhaustive advisors & Sales Managers contact program covering 1800 advisors & employees pan India for Tied Agency
- Recognized for successful execution of meticulous planning and seamless execution of the most coveted ING Grand Slam Events in Dubai & Singapore in 2009 & 2010
- Recognized for successful design of the Lakshya Thailand R&R initiative for the Sales teams of Agency & Banca and for impeccable planning and execution of the event in November 2010
Manager-Sales Development (R&R)
ICICI Prudential Life
07.2005 - 09.2008
- Plan, Design & Implement Variable Pay schemes/Incentives in line with the business strategies of the Tied Agency & other functions like Rural and Health
- Need analysis & conceptualization of R&R initiatives to influence key business parameters
- R&R budget management and post launch analysis
- Spearheaded launch of incentive programs for new business verticals like Rural, HNI & Health
- Managed a team of 15 executives/Asst Managers responsible for queries resolution for all R&R programs through R&R Service desk
- Designing and implementation of new and advanced processes for R&R team
- Contributed in designing & implementation of 'Contest Management System' - an online platform for all R&R initiatives
- Earned special recognition in Jan 2008 for launching 16 incentive programs for Q1 for Sales team
- Won Top Performer award in 2007 & 2008
Manager-Corporate Sales
Aviva Life Insurance
07.2004 - 06.2005
- Advancing company's strategic positioning with key accounts
- Relationship Management with existing and newly acquired corporate clients
- Competition assessment and new strategy implementation to grow business opportunities
Business Manager - Key Accounts
FutureSoft Solutions
12.2000 - 06.2004
- Manage large corporate in the industry with focus on IT savvy solutions implementation
- Building and sustaining long terms business associations with medium to large scale corporate clients
- Manage business associations as Enterprise partners with Microsoft & IBM for positioning and selling their products and services
- FY 2002 - 2003: Headed company's enterprise partnership with Microsoft India. Achieved the yearly targets by 110%
- FY 2003-2004: Spearheaded organization's partnership with IBM India. Achieved 120% of annual targets within 6 months of tie up. Awarded 'Best Partners - North' by IBM
Education
Masters in Business Administration - Marketing
Meerut University
01.1999
Post Graduate Diploma - Computers Application
Tata Unisys
01.1997
BA(Hons) - English
Hansraj College
01.1996
Skills
Customer Relationship management
Event conceptualization, planning & execution
Strategic Incentive Programs designing
Strategic planning
Cross functional communication & collaboration
Cross functional team coordination
Documentation & reporting
Team leadership
Decision making
Problem solving
Timeline
Senior Manager
FutureSoft Solutions Pvt. Ltd.
07.2019 - 03.2021
Customer Acquisition Manager - Marketing Team
Pluralsight India Pvt. Ltd.
03.2017 - 08.2018
Business Head - Banking, Financial Services & Insurance
Shobiz Experiential Communications
11.2014 - 08.2015
Sr. Manager-Events (Central Events Team)
ICICI Prudential Life Insurance
10.2011 - 10.2014
Sr. Manager-Rewards & Recognition
ING Life Insurance
10.2008 - 01.2011
Manager-Sales Development (R&R)
ICICI Prudential Life
07.2005 - 09.2008
Manager-Corporate Sales
Aviva Life Insurance
07.2004 - 06.2005
Business Manager - Key Accounts
FutureSoft Solutions
12.2000 - 06.2004
Masters in Business Administration - Marketing
Meerut University
Post Graduate Diploma - Computers Application
Tata Unisys
BA(Hons) - English
Hansraj College
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