DEVDUTTA SA
Senior Manager – Marketing & Branding
Ahmedabad
Summary
Dynamic Senior Marketing and Brand professional with over 13 years of experience in the FMCG sector, specializing in snacks, beverages, food, Ayurveda, personal care, and spices. Expertise in brand building, product launches, packaging innovation, and go-to-market strategies across ATL, BTL, and digital marketing channels. Proven track record of successfully launching more than 40 SKUs and achieving double-digit growth through high-impact regional and national campaigns. Skilled in cross-functional leadership and hands-on execution, driving results that elevate brand presence and market share.
Overview
14
14
years of professional experience
2021
2021
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Sr. Manager Marketing Branding (HOD - Reporting MD)
La Gajjar Group
01.2024 - Current
- Leading brand and product growth initiatives.
- Spearheaded product launches and new brand development.
- Developed brand communication strategies and enhanced social media presence.
- Conducted market research and leveraged consumer insights.
- Designed retail packaging and collaborated with vendors/distributors.
- Managed campaigns with ad agencies.
Marketing Manager (Reporting MD)
Sri Sri Tattva Pvt. Ltd
12.2018 - 12.2023
- Managed West Zone media plans and brand awareness strategies.
- Developed integrated communication programs.
- Led events and vendor management.
- Identified new markets using data analysis.
- Prepared product launch timelines and post-launch support.
- Coordinated with supply chain for SKU performance.
Marketing and Branding (HOD - Reporting MD)
URMIN Group of Companies
10.2013 - 11.2018
- Built brand strategy and implemented marketing calendars.
- Conducted market research and launched ATL/BTL campaigns.
- Monitored brand performance and coordinated cross-functional teams.
- Oversaw packaging and R&D collaboration.
Marketing and Operation
Flourish Purefoods Pvt. Ltd.
04.2012 - 10.2013
- Conducted feasibility studies and market analysis.
- Led BTL activities and consumer promotions.
- Managed branding for flagship/franchisee stores.
- Organized pan-India exhibitions and handled event agencies.
Education
MBA - Finance & Marketing
St. Kabir Institute of Professional Studies
Ahmedabad, Gujarat 04.2010 - 01.2012
Bachelor of Commerce -
Aroma College of Commerce
Gujarat 04.2001 - 01.2010
High School Diploma -
Amrut High School
04.2001 - 01.2007
Class 10th -
Sadhu Vaswani High School
03-2006
Skills
Brand Management Product Launches GTM Strategy ATL / BTL / DigitalPackaging Innovation Trade Marketing Consumer InsightsAgency & Vendor Management Budgeting & ROI Cross-functional Leadership
Accomplishments
- Successfully launched 40+ SKUs across FMCG categories
- Delivered 15–20% brand growth through integrated marketing strategies
- Improved SKU profitability by 18% through portfolio optimization
- Recognized for packaging innovation and execution excellence
Event Manager
- Kite Festival Ahmedabad (2008, 2009, 2010)
- CII – Vibrant Gujarat (2011)
- CII – iCreate (2012)
- Events for Pepsi
Certification
NCC – B & C Certificate, 2008, 2009, 2010
Personal Information
- Date of Birth: 12/17/89
- Gender: Male
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Timeline
Sr. Manager Marketing Branding (HOD - Reporting MD)
La Gajjar Group
01.2024 - Current
Marketing Manager (Reporting MD)
Sri Sri Tattva Pvt. Ltd
12.2018 - 12.2023
Marketing and Branding (HOD - Reporting MD)
URMIN Group of Companies
10.2013 - 11.2018
Marketing and Operation
Flourish Purefoods Pvt. Ltd.
04.2012 - 10.2013
MBA - Finance & Marketing
St. Kabir Institute of Professional Studies
04.2010 - 01.2012
Bachelor of Commerce -
Aroma College of Commerce
04.2001 - 01.2010
High School Diploma -
Amrut High School
04.2001 - 01.2007
Class 10th -
Sadhu Vaswani High School