DHARMENDRA KUMAR SRIVASTAVA
Jaipur
Summary
Dynamic and results-oriented, Sales Professional with 17+years of experience in channel sales, business development, and marketing across diverse markets. Proven expertise in dealer & distributor management, MFI sales, and rural market penetration, with a strong track record of driving revenue growth and expanding market share. Skilled in forging strategic partnerships, leading high-performing teams, and implementing competitive sales strategies to ensure operational excellence and maximize profitability. Recognized for delivering consistent business growth through customer-centric approach, innovative financing models, and robust channel development.
Overview
19
19
years of professional experience
Work History
Area Sales Manager
Tata International
11.2025 - Current
- Managing and expanding the dealer and distributor network across Rajasthan, ensuring strong market coverage and consistent business growth.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Area Sales Manager
Hero Cycles Ltd
07.2019 - 10.2025
- Managing and expanding the dealer and distributor network across Rajasthan, ensuring strong market coverage and consistent business growth.
- Achieved year-over-year sales growth by implementing effective channel development strategies and dealer engagement initiatives.
- Onboarded and nurtured high-potential dealers, expanding Hero Cycles' footprint in urban and rural markets.
- Conducted regular dealer visits, performance reviews, and joint business planning, leading to improved dealer productivity and loyalty.
- Negotiated trade margins, schemes, and credit policies, resulting in higher dealer satisfaction and stronger partnerships.
- Coordinated with marketing and logistics teams to execute promotional campaigns and ensure timely dealer supplies.
- Successfully led the microfinance institutions (MFI) vertical to drive incremental sales through innovative financing solutions in rural and semi-urban markets.
- Accountable for end-to-end MFI sales operations, including partner onboarding, sales execution, and performance monitoring.
- Managed daily operations with MFI partners and LMD providers, ensuring seamless supply chain and distribution.
- Played a key role in penetrating untapped rural markets, boosting sales volumes through alternate financing models and partnerships.
- Hero Cycles is an established brand involved in the manufacturing and marketing of bicycles
Divisional Manager
Vakrangee Ltd
09.2017 - 06.2019
- Identified and appointed new channel partners to enhance business.
- Achieved targets in sales, revenue, and consumable sales.
- Managed a team of 52, training in-house teams to improve efficiency.
- Led training and monitored performance to ensure sales efficiency.
- Vakrangee is a leading company in providing technology and services in banking and financial services.
Manager (Cluster Head)
SREI Sahaj e-Village Ltd
08.2013 - 03.2017
- Achieved sales and revenue targets through market promotion.
- Supervised a team and conducted training to enhance productivity.
- Implemented strategies to expand market share and profitability.
- Managed sales promotional activities and liaised with government authorities.
- SREI is a dominant player in providing financial services and infrastructure project solutions.
Relationship Manager
Vodafone Essar Digilink Ltd
12.2010 - 08.2013
- Identified & managed key accounts for potential business development towards high value customers & strategically securing profitable business, taking care of top line & bottom-line across my Region and leading a team of 4 members.
- Responsible for the sales of Prepaid SIM's, E-top, Recharge Coupons and other products in the territory.
- Managed the team while training in-house teams as well as the sales teams at dealer's at to enhance overall efficiency and productivity in terms of sales turnover and activation targets.
- Prepared strong and reliable reports pertaining to activations, new outlets, active outlets, activation outlets, e top-up outlets for facilitating the decision making process in liaison with Management for extensive market penetration.
- Vodafone Essar Digilink is a telecom company providing mobile communications.
Territory Manager-Sales
Oxigen Services India Pvt Ltd
01.2010 - 12.2010
- Effectively maintaining and developing Relationship Management by developing relationships with the existing customer and new customer of the company.
- Analyzing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales& marketing strategies.
- Implementing competitive strategies to generate sales, to develop & expand market share towards achievement of revenue & profitability targets.
- Achieved all the preset targets including sales, revenue, product mix and consumable sales.
- Oxigen services are involved in mobile payment.
Zonal Sales Executive
Reliance Communications Ltd
11.2007 - 01.2010
- Executed sales strategies and management in a zonal capacity.
- Entrusted with the responsibility of sales and marketing of UP East region (PCO Division).
- Responsible for maintaining stocks at the distribution point.
- Identified new markets and prospective sales areas.
- Efficiently met or exceeded all sales goals to enhance business objectives.
- Focused on achieving Zonal goals in revenue and customer satisfaction.
- Reliance Communications is a telecom provider offering services in India.
Education
MBA -
Collage of Management Studies
Kanpur01.2005
Postgraduate - undefined
Kanpur University
Lucknow01.2003
Graduation - undefined
Shia PG Collage
Lucknow01.2001
Skills
Sales channel management
Distribution Management
Network Expansion
Market competitor analysis
Business development and planning
Customer relationship management
Strong verbal communication
Brand positioning expertise
Strategic decision-making
Cross-functional teamwork
Effective problem resolution
STRENGTHS
- Leadership and Communication: Demonstrates strong leadership and communication skills while fostering team motivation
- Client Management and Market Analysis: Expert in client relationship management and market analysis
KEY ACHIEVEMENTS
- Sales Target Achievement and MFI Partnerships: Consistently exceeded sales targets and onboarded significant MFI partnerships that have contributed to revenue growth
- Team Leadership and Vendor Relations: Successfully managing large teams and cultivating strong vendor relations to ensure operational success
Timeline
Area Sales Manager
Tata International
11.2025 - Current
Area Sales Manager
Hero Cycles Ltd
07.2019 - 10.2025
Divisional Manager
Vakrangee Ltd
09.2017 - 06.2019
Manager (Cluster Head)
SREI Sahaj e-Village Ltd
08.2013 - 03.2017
Relationship Manager
Vodafone Essar Digilink Ltd
12.2010 - 08.2013
Territory Manager-Sales
Oxigen Services India Pvt Ltd
01.2010 - 12.2010
Zonal Sales Executive
Reliance Communications Ltd
11.2007 - 01.2010
Graduation - undefined
Shia PG Collage
Postgraduate - undefined
Kanpur University
MBA -
Collage of Management Studies