DHINNESH PURUSHOTHAMAN

• Managing key accounts and business partners for South India and Sri Lanka.
• Strategic planning on a quarterly basis for material planning.
• Analyze market trends to identify opportunities for account expansion and innovation.
• Collaborate with cross-functional teams to ensure seamless development of new business.
• Develop and maintain strategic relationships with key clients to drive business growth.
• Negotiate contract terms and pricing to maximize profitability and client value.
• Resolve customer complaints by investigating problems, and provide solutions to customers.
• Monitored competitor activity to stay ahead of the competition in terms of products, services, and pricing.
• Created and executed a strategic sales plan, expanding the customer base and extending global reach.
• Identified potential new markets for products and services offered by the organization.
• Negotiated contracts with vendors to achieve optimal pricing and discounts for clients.
• Established and adjusted selling prices by monitoring costs, competition, and supply and demand.
• Increased customer retention and renewal growth by revitalizing existing business in the segment.
• Applied different approaches to changing work demands and to meet sales challenges.
• Developed and pursued a pipeline of new business opportunities, expanding partnerships and presence.
• Built strong partnerships with internal stakeholders, such as finance and product development teams, to drive success.
• Assisted in developing annual forecasts by analyzing current market conditions and trends.
• Ensured compliance with all applicable laws and regulations pertaining to selling activities.

Received the Appreciation Award for Best Selling Three Times.

• Year 2021 - For taking an unprecedented price increase from the partners and key customers.
• Year 2023 - For launching and commercializing flame retardants across pan-India customers and building a business of INR 10 crores annually.
• Year 2024 - Generating annual sales growth for the Distribution Business and launching Rubber Bound Elastomers across Pan India.

• Industries covered – Coatings, Constructions, Rubbers, Refractories, Leather, Plastics & other Niche industries
• Handled Key accounts & Partners in each region
• Inventory Managements as per forecast & demand from the market
• Forecast planning for the entire year from Distributors & the Customers
• Foresee the competitor activities & create strategy planning to retain the business
• Organize Technical seminars to Customers in the region assigned
• Focus on new applications & develop the market for the products
• Achieved Colored concrete first project in the region assigned

• Principals Represented – Shandong - Cellulose Ether & Defoamers, Venator - TiO2, Lanxess - Plasticizers, Imerys - Extenders, Toyobo - CPO’s, Pinova - Tackifiers Agents, Synthomer – Dispersions & Emulsifiers, Galstaff Multiresin - Polyester Resins
• Managed Specialty chemicals for the segments Coatings, Inks, Constructions, Polymers, Plastics, Leather, Footwear, Adhesives, Electronics, etc
• Managed Key Accounts through Indent & High Sea Sales
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandizing techniques
• Managed existing accounts, obtains orders, and establishes new accounts by planning and organizing work schedule to call on existing or potential Customers
• Develop and grow the commercial relationships of assigned leading industrial customers while prospecting for new accounts to increase market penetration
• Manage sales pipeline to drive new business opportunities to commercial success
• Achieved business conversion from Non-Phthalate to Phthalate Plasticizers with Ink Customers

• Products Handled – HM Adhesives, Water Based Adhesives, Solvent Based Adhesives, PU Based Adhesives, Labelling Adhesives
• Handled Industrial Adhesives for the segments Book Binding, Laminations, Packaging, Bottle labelling, Air Filters industries etc
• Handled Key Account Customers, Dealers, Secondary Customers
• Managed trials individually for the new & existing products at customer place
• Resolving Customer complaints by conducting trial at customer place

• Principals Represented – Cabot Carbon Black, Transpek Silox - Zinc Phosphates & Zinc Oxide, LB- TiO2, Nippon Polyurethane - PU Resins & Tong Chem - Iron Oxides
• Driving Sales & Marketing for South India – Specialty Carbon Black
• Managing order forecast & order planning quarterly basis
• Developing & Managing relationships with Key Accounts, preparing quarterly sales forecast & payments plan
• New Development: Analyzing the customer’s application & suggesting the suitable product as per their requirement & commercialize the products
• Handled the market segments of Coatings and Ink Industries