Music
Dhruv Shah
Associate Campaign Manager
Mumbai
Summary
Results-driven ad operations executive with extensive experience in managing and optimizing digital advertising campaigns across diverse platforms. Expertise in enhancing ad performance, resolving technical challenges, and ensuring timely campaign delivery. Strong communication and problem-solving abilities, coupled with meticulous attention to detail, contribute to a proven track record of exceeding client expectations and delivering successful campaigns. Eager to leverage skills and experiences to drive impactful results for a forward-thinking organization.
Overview
4
4
years of professional experience
6
6
Certifications
4
4
Languages
Work History
Associate Campaign Manager
Blis
Mumbai
08.2024 - Current
- Managed end-to-end campaign setup, execution, and optimization on Blis DSP
- Optimized campaigns to achieve delivery targets and performance KPIs across multiple formats
- Worked across diverse campaign types: CPM, CPC, Video, Audio, DOOH, and Programmatic Media Buying (PMP)
- Set up and optimized PMP deals via Magnite to improve delivery and performance
- Focused on KPI-driven optimization for both video and display campaigns
- Created and managed tracking tags using Campaign Manager 360
- Generated detailed campaign performance reports with actionable insights for stakeholders
Ad Operations Executive
MX Player
Mumbai
11.2023 - 08.2024
- Utilize Google Ad Manager to create, monitor, and optimize advertising campaigns.
- Analyze data reports to identify areas of improvement, and adjust strategy accordingly.
- Stay proactive in optimizing the campaign for better results.
- Maximize results and achieve business objectives through campaign optimization.
Ad Operations Consultant
Viacom 18 Entertainment
Mumbai
07.2023 - 11.2023
- Create a campaign on Voiro platform
- Transfer the campaign to Google Ad Manager
- Monitor the campaign performance regularly
- Analyze data reports for optimization opportunities
Ad Operations Consultant
Viacom 18 Sports
Mumbai
03.2023 - 05.2023
- Create a Jio Ads campaign
- Monitor the campaign's performance regularly
- Make adjustments to the campaign based on data and performance metrics
Digital Marketing Intern
Hash'N'Tag Media
Mumbai
07.2022 - 10.2022
- Proficient in running Instagram and Facebook Ads to reach target audiences effectively
- Skilled in optimizing ad campaigns to drive conversions and maximize ROI
- Experience in creating engaging content and implementing strategies to boost brand visibility on social media platforms
- Management of social media accounts for clients to enhance their online presence
Education
Bachelor of Arts - Mass Media
K.E.S College
Kandivali, Mumbai01-2023
Skills
Effective task prioritization
Analytical skills
Analytical thinking
Adaptability
Attention to detail
Active listening
Team collaboration
Time management abilities
Multitasking
Teamwork
Certification
MS Excel
Interests
Snooker, Billiards & Video games
Bike & car
Timeline
Associate Campaign Manager
Blis
08.2024 - Current
Ad Operations Executive
MX Player
11.2023 - 08.2024
Ad Operations Consultant
Viacom 18 Entertainment
07.2023 - 11.2023
Ad Operations Consultant
Viacom 18 Sports
03.2023 - 05.2023
Digital Marketing Intern
Hash'N'Tag Media
07.2022 - 10.2022
Bachelor of Arts - Mass Media
K.E.S College
Servers Known
- Google Ad Manager
- Moloco
- Voiro
- Jio Ads
- Blis DSP
- DCM (Tag creation)