Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nikhil P

Mysuru

Summary

Digital marketer with over six years of experience, having a proven record for trafficking, and end-to-end campaign management. A dedicated, self-driven, and experienced Digital Marketing Executive with a passion for diverse marketing strategies and ad operations.

Overview

7
7
years of professional experience

Work History

Associate campaign Manager

Sabio Mobile India Pvt Ltd
Hyderabad
02.2024 - Current
  • I led the complete setup of campaigns using our in-house platform, SAM (Sabio Ad Manager). This process involved reviewing campaign details in Jira to ensure that Salesforce budgets aligned with billing requirements.
  • Experience with set-up and day-to-day management of programmatic display, mobile, and video campaigns within DV360, Xandr.
  • I managed various types of campaign setups, including DCM and in-house ad server trafficking, overseeing the entire process. Daily, I prepared a daily-formatted Excel sheet using structured Excel templates, updating the data, and analysing campaign performance.
  • At the end of each campaign, I created a wrap-up report
  • Furthermore, I optimized campaigns at the campaign level by closely monitoring key performance indicators, such as viewability and brand safety, using DoubleVerify. In Q3, I managed political campaigns with monthly and biweekly setups, achieving high booking goals, and addressing challenges by taking prompt action based on client requirements.
  • Additionally, I provided training for interns regarding their tasks and quality assurance processes.

CAMPAIGN SPECIALIST

Theorem India PVT Ltd
Mysore
03.2022 - 01.2024
  • End-to-end campaign setup.
  • Quality checking for Tier 1 and Tier 2 end-to-end campaigns.
  • Reviewing ads for live campaigns in the U.S. websites (e.g., NJ, SY)
  • Exporting weekly Tier 1 to Tier 4 dashboard reports from the Cereb tool.
  • Preparing weekly reports for Xandr and DV360.
  • Conducting campaign optimizations.

SENIOR PROCESS EXECUTIVE

Paragon Digital
Chennai
06.2021 - 03.2022

AD OPERATIONS SPECIALIST

Logician Media Pvt Ltd
Mysore
01.2019 - 05.2021

Education

B.com -

Basudev college
Mysuru
07.2012

Skills

  • Dv 360
  • Xandr
  • Salesforce
  • HubSpot
  • Double verify (internal and external)
  • IAS report

Timeline

Associate campaign Manager

Sabio Mobile India Pvt Ltd
02.2024 - Current

CAMPAIGN SPECIALIST

Theorem India PVT Ltd
03.2022 - 01.2024

SENIOR PROCESS EXECUTIVE

Paragon Digital
06.2021 - 03.2022

AD OPERATIONS SPECIALIST

Logician Media Pvt Ltd
01.2019 - 05.2021

B.com -

Basudev college
Nikhil P