Digital marketer with over six years of experience, having a proven record for trafficking, and end-to-end campaign management. A dedicated, self-driven, and experienced Digital Marketing Executive with a passion for diverse marketing strategies and ad operations.
Overview
7
7
years of professional experience
Work History
Associate campaign Manager
Sabio Mobile India Pvt Ltd
Hyderabad
02.2024 - Current
I led the complete setup of campaigns using our in-house platform, SAM (Sabio Ad Manager). This process involved reviewing campaign details in Jira to ensure that Salesforce budgets aligned with billing requirements.
Experience with set-up and day-to-day management of programmatic display, mobile, and video campaigns within DV360, Xandr.
I managed various types of campaign setups, including DCM and in-house ad server trafficking, overseeing the entire process. Daily, I prepared a daily-formatted Excel sheet using structured Excel templates, updating the data, and analysing campaign performance.
At the end of each campaign, I created a wrap-up report
Furthermore, I optimized campaigns at the campaign level by closely monitoring key performance indicators, such as viewability and brand safety, using DoubleVerify. In Q3, I managed political campaigns with monthly and biweekly setups, achieving high booking goals, and addressing challenges by taking prompt action based on client requirements.
Additionally, I provided training for interns regarding their tasks and quality assurance processes.
CAMPAIGN SPECIALIST
Theorem India PVT Ltd
Mysore
03.2022 - 01.2024
End-to-end campaign setup.
Quality checking for Tier 1 and Tier 2 end-to-end campaigns.
Reviewing ads for live campaigns in the U.S. websites (e.g., NJ, SY)
Exporting weekly Tier 1 to Tier 4 dashboard reports from the Cereb tool.