Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Languages
Accolades
Timeline
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Ritu Parna Bairiganjan

Ritu Parna Bairiganjan

Rourkela

Summary

Associate I at Mediamint, with 1.6 years of experience in programmatic advertising. My expertise lies in campaign management, optimization, and reporting using DV360 and TTD. I have a passion for digital marketing, and I aim to leverage my skills to meet client objectives and drive successful advertising results.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Associate I

Mediamint
Hyderabad
03.2024 - Current
  • Experienced in using platforms like The Trade Desk, DV360, CM 360, Audio Serve, Madhive, and Triton.
  • Skilled in using DV360, TTD, and CM 360 for effective programmatic advertising campaigns.
  • Managed end-to-end campaign trafficking in DV360 and TTD, including setup, tagging, and troubleshooting.
  • Ensured accurate implementation of pixels, floodlight tags, and conversion tracking.
  • Adept at generating comprehensive reports and optimizing campaigns based on goals like CPA, CTR, and VCR to increase ROI and efficiency.
  • QA the task worked by team members, and identify the errors to control the quality and meet the client's expectations.
  • Trained new hires, along with the proper knowledge transfer of deliverables.
  • Client Exposer - Taking the lead in daily stand-up calls and monthly calls.

Education

Master of Business Administration (MBA) - Marketing & Finance

IBCS - Siksha 'O' Anusandhan University
Bhubaneshwar - Odisha
06-2024

Bachelor of Business Administration (BBA) - Finance

IBCS - Siksha '0' Anusandhan University
Bhubaneshwar - Odisha
06-2021

Skills

  • DV 360
  • The Trade Desk
  • Triton
  • Audio Serve
  • Madhive
  • Programmatic advertising
  • Campaign management
  • Client communication
  • Team training
  • Cross-functional teamwork
  • Analytics and reporting

Certification

  • Campaign Manager 360
  • Google Digital Marketing Certification

Hobbies and Interests

  • Basketball
  • Cricket
  • Social Work
  • Bike Riding
  • Watching Realistic Movies

Languages

  • English, Native or Bilingual Proficiency
  • Odia, Native or Bilingual Proficiency
  • Hindi, Native or Bilingual Proficiency

Accolades

  • RISING STAR AWARD, MEDIAMINT, For the efforts to make to quickly ramp up and support team decisions to help achieve its shared goal and for showing great promise within a few months of joining.
  • SPOT AWARD, MEDIAMINT

Timeline

Associate I

Mediamint
03.2024 - Current

Master of Business Administration (MBA) - Marketing & Finance

IBCS - Siksha 'O' Anusandhan University

Bachelor of Business Administration (BBA) - Finance

IBCS - Siksha '0' Anusandhan University

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Ritu Parna Bairiganjan