Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Dimple Thakur

Client Solutions Manager
Gurgaon

Summary

Dynamic digital strategist of ~7 YOE with a proven track record, driving campaign success for major clients like Google. Expert in data-driven planning using tools like TGI and Data.ai, while fostering strong client relationships. Adept at optimizing budgets and enhancing profitability through innovative strategies and effective communication.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work History

Group Head - Digital

EssenceMediacom (GroupM)
05.2023 - Current
  • Working on One of the biggest clients (Google) and Have previously worked for Leading telecom player (Airtel)
  • Developing strategies & Plans upon receiving new campaign briefs, leveraging tools like Data.ai, SimilarWeb, GWI and TGI for data-driven planning.
  • Overseeing budget management (RO and PO) and optimized campaigns in collaboration with activation teams.
  • Monitoring, Tracking and Blocking of campaigns through CM & DV360.
  • Monitoring campaign performance through frequent reports, making necessary adjustments for optimal results. Also, worked on BLS, CLS for measuring lifts and incrementality.
  • Playing a key role in media buying, negotiating rates, and establishing long-term partnerships with key publishers.
  • Building strategic partnerships and maintained trusted relationships to support business growth and execution of initiatives.
  • Creating & Implementing cross-departmental strategies to boost profitability and efficiency across the organization.
  • Timely submissions of Plans & PLEs to attain the client's satisfaction.

Account Strategist - Brands

Glance (Inmobi)
05.2022 - 05.2023
  • Owned end-to-end account management, including revenue, margin, and commercial activities for a portfolio of high-stakes clients.
  • Drove client growth and retention by strategizing upsell/cross-sell opportunities using data-driven insights, and adapting media plans based on performance and feedback.
  • Collaborated cross-functionally to ensure campaign delivery met KPIs (CTR, Impressions).
  • Executed branding and programmatic campaigns, led media planning, and validated compliance with OEM Code of Conduct.
  • Delivered reporting (weekly, EOC, QBR), conducted Brand Lift Studies

Brands - Account|Client's Manager

Magicpin
08.2021 - 05.2022
  • Managed key accounts for top FMCG brands and grew revenue by ~3X.
  • Provided client servicing and conducted competitor analysis.
  • Oversaw merchandising on in-app inventories.
  • Coordinated third-party promotions, including WhatsApp, email campaigns, and push notifications

Performance Manager - Apps

Claymotion
08.2018 - 08.2021
  • Managed key accounts and consistently drove QoQ revenue growth.
  • Onboarded new clients and sources via Affise; handled full integration process.
  • Strong understanding of digital pricing models (CPM, CPI, CPR, CPT, CPA) and VAS.
  • Extracted actionable insights from data analysis to drive revenue performance.
  • Hands-on experience with MMPs (Appsflyer, Branch, Singular) and DSPs; deep knowledge of the app ecosystem and ad tech.

Education

BBA - General

World College of Technology And Management
Gurgaon
08.2015 - 05.2018

Skills

TGI

Media Planning

DataAI

Campaign Manager

Google Ad

Display and Video 360

Jira

MS office

Similar Web

Affiliations

Excellent communication

Relationship building

Client Servicing

Friendly, positive attitude

Teamwork and collaboration

Problem-solving

Flexible and adaptable

Strong analytical skills


Timeline

Group Head - Digital

EssenceMediacom (GroupM)
05.2023 - Current

Account Strategist - Brands

Glance (Inmobi)
05.2022 - 05.2023

Brands - Account|Client's Manager

Magicpin
08.2021 - 05.2022

Performance Manager - Apps

Claymotion
08.2018 - 08.2021

BBA - General

World College of Technology And Management
08.2015 - 05.2018

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Dimple ThakurClient Solutions Manager