Dimple Thakur
Gurgaon
Summary
A passionate professional for advertising and have spent ~6 years brushing my skills in both branding and performance marketing. Throughout my career, I've successfully planned and executed campaigns using various platforms including in-house inventories (OEMs, App placements), Meta, Google, OTTs, OTAs, and affiliate networks. I'm experienced in using CM and DV tools for precise tracking and ad management purposes.
My key competencies lie in client management, account management, campaign management, media planning, operations, revenue generation, and data analysis. Currently, I oversee end-to-end digital planning for branding initiatives -Telecom category, at a leading agency.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Group Head - Digital
EssenceMediacom (GroupM)
Gurgaon
2023.05 - Current
- Developed strategies & Plans upon receiving new campaign briefs, leveraging tools like Data.ai, SimilarWeb, GWI and TGI for data-driven planning.
- Oversaw budget management (RO and PO) and optimized campaigns in collaboration with activation teams.
- Monitoring, Tracking and Blocking of campaigns through CM & DV360.
- Monitored campaign performance through frequent reports, making necessary adjustments for optimal results.
- Played a key role in media buying, negotiating rates, and establishing long-term partnerships with key publishers.
- Built strategic partnerships and maintained trusted relationships to support business growth and execution of initiatives.
- Creating & Implementing cross-departmental strategies to boost profitability and efficiency across the organization.
- Timely submissions of Plans & PLEs to attain the client's satisfaction.
Account Strategist - Brands
glance (Inmobi)
Bengaluru
2022.05 - 2023.05
- Complete ownership of account management and revenue (plus margin) management from a portfolio of advertiser clients.
- Work on the account growth strategy for clients, i.e. retain clients quarter on quarter and strategize to grow.
- Influence client strategy by cross-selling and up-selling new market opportunities, products, etc. by utilizing data-driven insights to support recommendations.
- Orchestrate the cross-functional (supply, data, product, and engineering) support required to ensure that ad campaigns are delivered to meet client expectations in terms of CTR and Impressions by making sure all relevant targetings are applied.
- Track and resolve key client issues in a proactive manner and manage expectations internally and externally.
- Provide feedback and help shape the product and supply roadmaps by communicating client requirements and larger market trends.
- Executing, Implementing Various campaigns: Branding , Programmatic.
- Own weekly reporting and quarterly exec level revenue/ margin reporting for the accounts portfolio i.e End of campaigns (EOC) and QBR (Quarterly Business Review)
- Handle all commercial activities including Media Plan for clients by closely working with operations, sales and finance teams.
- Closely working with OEMs and validating their Code of conduct for each campaign/promotion.
- Executing the BLS (Brand Lift Study) to find out the uplifts in brand KPI metrics like Awareness, Consideration, Purchase intent etc.
- Preparing the detailed data for Calendar Year to measure the Difference between CPM closed and eCPM obtained on different cohorts basis.
- Incorporate feedbacks from clients to modify creative and media plan to achieve the required KPI.
- Managing High stake clients like Google (YouTube Shorts, Google Pay, Google Voice Search), Swiggy, Tanishq etc.
Brands - Account|Client's Manager
magicpin
Gurgaon
2021.08 - 2022.05
- Worked for Online - DTC brands mainly under FMCG and Beauty category.
- Managed Drove traffic and sales to the key accounts High-stake DTC brands - ITC, Marico, Lakme, SUGAR Cosmetics etc to through impressions-model and voucher business of magicpin.
- Optimized In-app promotional campaigns to scale high-performing metrics such as revenue, CTR, redemption, DAU, etc.
- Streamlined personalized communications (Push Notifications, SMS, E-mailers, Sponsored posts, Social) for key DTC brand accounts.
- Building and optimizing processes to facilitate growth of D2C brands and also doing promotional activities for various sale campaigns.
- Worked with key stakeholders including Product, Tech, Marketing, Analytics, and Finance to achieve key business metrics like; GMV, Txns, upsell ,brand retention and to reach monthly/quarterly/yearly brand GMV growth targets.
- Worked on defining user flows/journeys, analyzed funnel performances - CTR and conversion %, by minimizing bottlenecks. Brainstorming of trends; actionables to drive immediate impact on KPIs.
- Conducted A|B testing experiments on communication, targeting & channels for in-app promotions, ads and growth aspects.
- Worked on minimizing the drop-offs in a consumer flow, by integrating remarketing.
Performance Manager - Apps
Claymotion
Gurgaon
2018.08 - 2021.08
- Handled Major's Accounts and grew the revenue Quarter on Quarter.
- Integration of New Clients/Sources on the panel - affise.
- Planning the Media resources and allocating the budgets to Programmatic, GAM and Affiliates.
- Sound Knowledge about CPM, CPI, CPR, CPT, CPA & VAS.
- To curate the valuable insights through data analysis and use it in deriving the revenue.
- Hands on experience over MMPs (Appsflyer, Branch, Singular etc) & DSPs.
- Understanding of Apps ecosystem & advertising.
- Reducing the frauds alongside achievement of KPIs.
- Validation closure from end to end (Client to Publisher).
Education
BBA - General Studies
WCTM
2018-05
12th -
DPS
2015-05
10th -
GDS
2013-05
Skills
- Client Relationship Management
- Digital Media Planning
- Campaign Management
- Strategic Planning
- Account Growth and Retention
- Budgeting and Forecasting
- Market Research and Analysis
- Communication and Presentation Skills
- Data Analysis and Reporting
- Project Management
- Business Development
- Cross-functional Collaboration
References
References available upon request.
Certification
- Excel - LinkedIn - 2023
Affiliations
- GWI
- TGI
- Similarweb
- Data.AI
- Campaign Manager
- Double verify
- JIRA
- Microsoft - Excel, PPT, Word
Languages
Hindi
First Language
English
Advanced (C1)
C1
Nepali
Upper Intermediate (B2)
B2
Timeline
Group Head - Digital
EssenceMediacom (GroupM)
2023.05 - Current
Account Strategist - Brands
glance (Inmobi)
2022.05 - 2023.05
Brands - Account|Client's Manager
magicpin
2021.08 - 2022.05
Performance Manager - Apps
Claymotion
2018.08 - 2021.08
BBA - General Studies
WCTM
12th -
DPS
10th -
GDS
- Excel - LinkedIn - 2023
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