Prabin K Baby
Bangalore
Summary
4 years experienced Media Planner and Brand Strategist with proven record of executing award winning media campaigns for various categories ranging from FMCGs to Fashion Brands.
Overview
5
5
years of professional experience
Work History
Media Performance Manager
Publicis Groupe
06.2024 - Current
- Worked closely with German media team for offline planning for brands like LVMH, Stellantis, Disney etc.
- Preparing various kinds of pre and post campaign reports
- Managing a team of 2 people along with working in a larger team
- Suggesting new ways to the client to get a broader picture of their Brand placement in the bigger market
Business Manager
Madison Communications Pvt. Ltd.
09.2021 - 06.2024
- Working closely with various Brands for strategising, planning and implementing Brand campaigns as per requirement for offline and online mediums
- Keeping an eye for the Brands on Media Market by looking out for Branding opportunities that can be explored for promoting fitted Brands effectively
- Brainstorming and formulating creative ideas for the Brands to explore
- Handled Clientele includes Licious, Enamor, J.G Hosiery, Lifestyle, SPAR Hypermaket, Continental Coffee and many more
Business Executive
Dentsu
05.2020 - 09.2021
- Traditional Video Media Planning for Reckitt's Hygiene-Home portfolio of brands i.e., Harpic, Colin, HBC etc
- Handled planning and implementation of TV plans
- Tracking weekly campaign performance and suggesting course correction to deliver best
- Leading data management alongwith maintaining various client centric reports
- Hands on experience in using various Media Analysing Tools and Softwares
Education
Courses - Digital Marketing
Hiveminds School of Business
Bengaluru, Karnataka02.2023
MBA - Marketing and Operations
New Delhi Institute of Management
04.2020
Bachelors - Computer Applications
Mahatma Gandhi University
03.2017
Skills
- AudioXpert
- MDS
- DAP Medialine
- BARC/YUMI
- Microsoft Office Suite
- Brand Strategy
- MAP
- IRS
- TGI
- Budget Control
- Team Management
- Media Planning
Languages
English
Hindi
Malayalam
Timeline
Media Performance Manager
Publicis Groupe
06.2024 - Current
Business Manager
Madison Communications Pvt. Ltd.
09.2021 - 06.2024
Business Executive
Dentsu
05.2020 - 09.2021
MBA - Marketing and Operations
New Delhi Institute of Management
Bachelors - Computer Applications
Mahatma Gandhi University
Courses - Digital Marketing
Hiveminds School of Business
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