Dinesh Kumar Sharma
Gurugram
Summary
Over 15 years of experience in retail management, specializing in operational oversight and goal achievement. Expertise in recruiting, training, and developing high-performing teams to optimize store performance. Strong understanding of market dynamics and strategic sales initiatives, with a proven track record in enhancing merchandise presentation and controlling expenses to maximize profitability.
Overview
17
17
years of professional experience
Work History
Regional Head
Superdry
05.2024 - 01.2026
- Leading the EBO and SIS business for Superdry (200 cr).
- Managing more than 40 doors, with more than 50 SIS counters.
- Leading the Business Development part for the region and hunting new doors.
- Creating the core team from scratch (Area Managers, Cluster Managers, and Team Leaders).
- Recruiting more than 100 FCs through campuses annually and creating a strong line of potential managers.
- Successfully built and scaled multiple high performing retail stores across Mumbai, Gurgaon , Delhi, Chandigarh and Noida, each achieving 1Cr annual revenue
- Facilitated regular team meetings to communicate targets, strategies, and company updates.
- Monitored and evaluated product sell-through and performance metrics for individual retail doors to devise sales opportunities, identify problematic areas and initiate remedial solutions.
- Devised marketing, sales and customer promotions aligned with national plans to expand brand and increase business exposure.
- Implemented management changes and network restructuring strategies throughout region, identifying opportunities for acquisition of underperforming locations.
- Appointed new dealers and improved organisation's diversity initiative by increasing business objectives and benchmarks.
North Regional Head
Arvind Fashion Ltd
05.2023 - 05.2025
- Leading the overall business of North for 3 brands (USPA, ARROW FM & FMX) of 200 cr
- Managing more than 130+ Doors in North with 30+ Franchisee partners
- Getting the investors for brand/business expansion
- Creating the core team from scratch (Area Managers, Cluster managers & Team Leaders)
- Enhancing the retail excellence at top 20 doors of North by Hiring, SOP & Process creation, Grooming, Standard, Stock Team & Incentive plans
- Hunting the new sites for expansion with rent negotiation at the right markets
- Creating the marketing calendar & set of events based on festivals & celebrations
SR. Retail Manager
Arvind Fashion Ltd
02.2022 - 04.2023
- Driving the 300 cr business for (South & West) US POLO
- Leading the project of Omni Operations for pan India (Target 80 cr)
- Getting the Franchisee Partners for brand/business expansion
- Creating robust incentive plan for store teams
- Implementing the new ideas for creating the theatrical & live experiences for the consumers
- Hunting the new sites for expansion
- Creating the marketing calendar & set of events based on festivals & celebrations
Store Director
Reliance Brands Ltd
04.2018 - 02.2022
- Act and behave as the Entrepreneur
- Drive profitability of the store.
- Demonstrate and in still the behavior of 'Sheer customer delight'
- Creating feel of Team which encourages full participation from team mates in creating store goals and developing plans.
- Maintain, encourages and possess ownership mentality.
- Maintaining store staff job results by coaching, counselling, and disciplining employees, planning, monitoring and appraising job results.
- Sharing feedback and insights of customers with Regional manager, buying and training team.
- Good at relationship building.
- Reviewing store performance, stocks, inventory management and cash handling.
- Involved in Forecasting, Budgeting, Planning & analysis, recruiting & Training, Annual budgeting, Analyzing variances, Merchandise management, sales promotion, Visual merchandising, statutory compliances, Man management, Store Hygiene.
- Closely working with functions like FCS, Regional manager, Business Head, Training Manager, Buying team, Visual Merchandiser.
Store Manager
Reliance Brands Ltd
04.2016 - 03.2018
- Recruiting, training and developing store team ensuring that we have the right person in the right place at the right time.
- Managing, inspiring and leading team of Assistant Managers, Supervisors, Beauty Advisors and Cash Office staff to consistently deliver and meet our business objectives and goals.
- Responsible for Sales and 'bottom-line' profits of the store. Regular tracking of ticket size & converting foot-falls in store.
- Ensuring attractive merchandise display & overall store layout. Ensure interior and exterior of store is maintained to company standards.
- Ensuring the adherence to SOP in Store and smooth cashiering process.
Sales Consultant + Category Specialist + Duty MGR
Delhi Duty Free
Delhi
07.2010 - 03.2016
Front Office Executive
Medanta Medicity
02.2010 - 07.2010
Asst. Steward
Crown Plaza Gurgaon
04.2009 - 02.2010
Education
M.B.A - Retail
Madurai Kamraj University
01.2015
B.Sc - Hotel Management
Sikkim Manipal University from JIMS
01.2009
XII - Commerce
Vivekanand Academy
01.2006
X - All
Sh. Sidheshwara Public School
01.2004
Skills
Team collaboration
Multitasking abilities
Strategic marketing
Business development
Human resources management
Innovation and creativity
Operations management
Team management
Summary Of Experience
Over 15 years of total experience in retail environment. Highly skilled in overseeing retail operations and achieving set goals. Recruiting, training and developing store team ensuring that we have the right person in the right place at the right time. Proficient in understanding marketplace needs and strategies needed to drive sales. Hands on experience in ensuring proper merchandise presentation. In depth knowledge of controlling store expenses to maximize profitability.
About Me - Career Objective
To work with leading corporate and to give my best to the organization which can also help me to learn and grow as better professional.
Websites, Portfolios and Profiles
https://www.linkedin.com/in/dinesh-sharma-0ab369105
Awards
- Dream Team Award
- 2018
- 2019
- 2020
- RBL
- Best Ecom Award, 2020, RBL
- Distance Sales Award, 2020, RBL
- Star Award, 2016, DDFS
Professional Highlights
- Regional Manager For Superdry, Handling North, East & West Business
- North Regional Lead for USPA, ARROW & FLYING MACHINE (Arvind Fashion Ltd)
- Sr. Retail Manager at USPA (Arvind Fashion Ltd)
- Retail Ops Manager at Hamleys (Reliance Brands Ltd)
- Area Manager at Hamleys (Reliance Brands Ltd)
- Assistant Manager at Delhi Duty Free (GMR & ARIANTA)
- Front Office Executive at Medanta Medicity
- Assistant Steward at Crown Plaza Today Gurugram
Timeline
Regional Head
Superdry
05.2024 - 01.2026
North Regional Head
Arvind Fashion Ltd
05.2023 - 05.2025
SR. Retail Manager
Arvind Fashion Ltd
02.2022 - 04.2023
Store Director
Reliance Brands Ltd
04.2018 - 02.2022
Store Manager
Reliance Brands Ltd
04.2016 - 03.2018
Sales Consultant + Category Specialist + Duty MGR
Delhi Duty Free
07.2010 - 03.2016
Front Office Executive
Medanta Medicity
02.2010 - 07.2010
Asst. Steward
Crown Plaza Gurgaon
04.2009 - 02.2010
M.B.A - Retail
Madurai Kamraj University
B.Sc - Hotel Management
Sikkim Manipal University from JIMS
XII - Commerce
Vivekanand Academy
X - All
Sh. Sidheshwara Public School