Divya Divakaran

Social Media Strategy

• Grew 400k+ follower community
• Achieved over 4% Engagement Rate (ER) in H1 2023 for Behrouz and Oven Story
• Garnered 130M+ reach for Behrouz and Oven Story in H1 2023.

Brand Communications Strategy

• Ensured seamless communication and consistent storytelling across all touchpoints - Digital, Print, TV, OOH, Social Media, and Influencers.

Influencer Marketing

• Led celebrity campaigns with Saif Ali Khan, Gauahar Khan, and others (Behrouz).
• Worked with Shahid Kapoor, Harbhajan Singh, Sima Taparia and more (Oven Story).

Creative Campaigns

• Oven Story- Collab with GenZ creators for the Heart Pizza Launch (20% incidence), Standout Toppings launch with Sima Taparia (17% incidence) & Meme Marketing campaign (20Mn+ reach and 6Mn+ engagement)
• Behrouz: Biryani aur Ishq collab with Rekhta Foundation & Priya Malik (involving 500+ urdu poets), Holi ke Rang mushaira (105% growth vs LY), Haleem launch (62% growth vs LY)
• Currently leading Behrouz and Faasos Cricket World Cup campaigns.

ATL Campaigns

• Conceptualized and executed 10+ ATL campaigns involving multiple talkworthy films.

Team Management

• Led high-performing copy, social, and design teams.

Agency Relationships:

• Fostered strong ties with creative, influencer, and media agencies.

Other Notable Initiatives

• Organized Live Sufi Music event for Behrouz, increasing footfall on Eid.
• Introduced post-it notes with orders, enhancing brand ratings.
• Pioneered AI adoption in visual and verbal communications.

• Managed content creating 7 boosting for social media
• Communications for product and cafe launches
• Managed network of 1000+ micro-influencers
• Handled online response management
• Hosted corporate and CSR events.

• Managed social media channels and community
• Led content creation via blogs
• Orchestrated events and "Uberpuppies" initiative.

• Acted as a liaison between the client and MB
• Involved in client projects from start to finish
• Conducted data analysis, interpretation, and recommendations.

• Collected and analyzed customer data
• Assisted in process stabilization &. trainings

• Account management
• Collaborated with programming and creative teams.

• Developed new business and managed accounts
• Monitored market intelligence