DIVYA PRIYADHARSHINI
Dealer Network Manager
chennai
Summary
Experienced Manager Familiar with Dealer Management and always looking for ways to improve operations and personalize assistance. Well-organized and resourceful with detail-oriented and conscientious approach.
Overview
19
19
years of professional experience
1
1
Language
Work History
Network expansion and Road Safety Advocacy - Maruti Suzuki Driving School
Maruti Suzuki Ind Ltd
08.2015 - Current
- Driving Top-line Revenue growth, optimizing pricing strategies and implement initiatives to enhance overall business efficiency of the Dealer Network.
- Execution of Dealer branding at outlets as per MSIL New CI/VI and time to time upgradation and monitoring of branding elements.
- Ensuring Manpower recruitment and Training at dealerships as per MSIL guidelines and Norms.
- Responsible for achieving retail car sales targets through Maruti Suzuki Driving School network.
- Devising Monthly Regional Plan with Dealers and support in executing of planned activities.
- Work closely with dealer partners to design business and sales strategies to drive volume growth.
- Design, Monitor and analyze the implementation of schemes for improving the enrollments across Pan India
- Continuously improve customer experience, map customer journey and minimizing grievances.
- Worked closely with the communication team in running campaigns related with Road safety and skill development to improve the visibility of the brand as responsible OEM.
- Creative Briefs and Talking points for Agencies for development of Ad layouts, POS, Collaterals & other branding, and promotional material.
Deputy Manager- Product Management Group
Ashok Leyland
02.2012 - 05.2015
- Responsible for ICV product positioning across Hubs, sales forecasting and improving sales through various promotion & communication.
- Team Lead for Critical aspects of Product Launch Readiness in Kerala, Tamil-Nadu, Delhi & NCR Regions.
- Devising Business Strategies for application specific selling, ensuring seeding of vehicles in the Identified Hubs.
- Customer Value preposition for Top applications in the Potential Hubs. Accompaniment in field.
- Team Lead for strategic new initiative “Value-Parts”, second line of Retail Spare parts marketed by Ashok Leyland.
- Core member for Strategic New Service Model initiative “ecoXpress” emphasizing vehicle delivery within 24 hrs. For any type of service at all workshops.
- Responsible for implementing the right promotions and specifics with appropriation to the Product Line.
- Planning & Execution of “BOSS LAUNCH”, Event in 20 Dealer Locations across Kerala, Tamilnadu, Delhi/NCR
Junior Manager
TVS SRICHAKRA PVT.LTD
06.2006 - 08.2009
- Worked on Developing Online Customer Survey to give the Development Team more flexibility in lead time.
- Coordinated with the end user for business process analysis and understanding technical & functional specs.
- This has also helped me understand the QFD, Customer Requirement, and Market Survey etc.
Education
MBA - Marketing & Strategy
Bradford School of Management
01.2011
B.Tech - Information Technology
Anna University
01.2006
Skills
Dealer Network Expansion
Operational Excellence
Cross Functional Leadership
P&L Ownership
Accomplishments
- Market Survey & Customer Requirements Made Online.
- Core Team member of Strategic Business Unit Team on Bottom Line (Profit Margin) Improvement.
Timeline
Network expansion and Road Safety Advocacy - Maruti Suzuki Driving School
Maruti Suzuki Ind Ltd
08.2015 - Current
Deputy Manager- Product Management Group
Ashok Leyland
02.2012 - 05.2015
Junior Manager
TVS SRICHAKRA PVT.LTD
06.2006 - 08.2009
B.Tech - Information Technology
Anna University
MBA - Marketing & Strategy
Bradford School of Management
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