4
Languages
15
Years of experience
Dynamic Senior Area Manager with a proven track record at Asian Paints, excelling in channel management and sales leadership. Expert in data analysis and customer relationship management, driving significant value growth both for the organization and the stakeholders. Adept at planning and forecasting, consistently achieving targets and enhancing distributor performance.
Work History
Senior Area Manager
3 Years 3 Months- Managed Adhesive and Smart care channels for Kerala at Asian Paints, focusing on strategic growth and market penetration since August 2023.
- Led dealer network planning for Asian Paints market expansion across Kerala.
- Managed distributor relationships across assigned territory for Asian Paints.
- Coordinated secondary sales activities with field teams and retail partners.
- Managed all BTL activities for the category within the state.
- Successfully executed the rubber adhesive launch in Kerala in a monopolistic market scenario.
Area manager
1 Year 8 Months- Managed B2C sales and operations for Kerala state area at Castrol India Ltd from December 2021 to August 2023.
- Managed Castrol India distributor network across assigned territory.
- Planned area sales activities with channel partners, retailers and influencers.
- Monitored secondary sales, stock movement, and market availability.
CDE
9 Years 3 Months- Directed primary and secondary sales for Colgate Palmolive in North Chennai, Thrissur - Palakkad, and Calicut - Malappuram from 2012 to 2021.
- Ensured healthy ROI for all the distributors within the assigned territory.
- Drove healthy growths across all zones handled with distributor network expansion and cross selling.
- executed GTM plans with utmost precision and ensured seeding of new launches.
internship in Marketing
4 Months- 4 Months internship in Marketing at Colgate – Palmolive India from May 2012 to September 2012
internship in Marketing
2 Months- Completed marketing internship at AVS Kottakkal for two months.
Junior Doctor
1 Year- Worked as a junior doctor in the government sector for 12 months (2009-2010).
Education
MBA - Marketing & Operations
- 2 years full-time MBA (Marketing & Operations) program from School of Management Studies, Hyderabad Central University in 2012 with a CGPA of 8.23 on April 2012.
- GPA: 8.23
B.A.M.S (Bachelor) - Ayurvedic Medicines and Surgery
Graduated in B.A.M.S (Bachelor of Ayurvedic Medicines and Surgery) from Calicut University, Kerala, India in 2008.
Skills
Channel development
Distributor management
Sales leadership
Key account management
Sales forecasting
Sales performance analysis
Data analysis
Personal Information
- Date of Birth: 1985-08-13
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages Known:
English, Hindi, Malayalam,Tamil.
Accomplishments
- Is the national winner of demand planning across all categories for the highest efficiency in forecasting for 2026 Q2 for Asian Paints?
- Has been awarded the prestigious GM Gold award for exceptional work in IWS tie-ups with JBP for Castrol India.
- Winner of the prestigious YCMAD award and the Annual YCMAD award for innovations using digital elements at the FDI 2014 for Colgate-Palmolive.
- The project on “Home Delivery adopted by medical stores in Chennai and the possibility of marketing through the channel” was nominated for the prestigious YCMAD award at Colgate-Palmolive India Ltd.
- Won numerous prizes at table tennis tournaments at the school, college, and university levels. Has represented the University of Hyderabad at the South Zone National Inter-University tournament in 2011.
- Two-time winner of corporate table tennis tournaments held at Chennai Nehru Stadium in Chennai and conducted by CIALFO in 2015 and 2016.
Languages
English
C2
Proficient
Malayalam
Native
Native
Hindi
B1
Intermediate
Tamil
B1
Intermediate
Timeline
Senior Area Manager
Asian Paints
08.2023 - CurrentRead More
Area manager
Castrol India Ltd
12.2021 - 08.2023Read More
CDE
Colgate Palmolive India ltd
09.2012 - 12.2021Read More
internship in Marketing
Colgate Palmolive India
05.2012 - 09.2012Read More
internship in Marketing
AVS Kottakkal
05.2011 - 07.2011Read More
Junior Doctor
Govt. sector
01.2009 - 01.2010Read More
School of Management Studies, Hyderabad Central University
MBA from Marketing & Operations
Read More
Calicut University
B.A.M.S (Bachelor) from Ayurvedic Medicines and Surgery
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