Gagandeep Malhotra

Graphics Business Division - Core Business, AOEM, Railways(Pan Idnia) & Architecture.

Key Responsibilities:

• Achieved profitable sales revenue and growth across North and East India, and Railways (pan India). Increased regional sales by double digit in 2025 vs 2024 through strategic initiatives, Product Mix, portflio prioritization, segment prioritzation, brand rebuilding, value creation, channel management and Key account management.
• Collaborate with cross-functional teams to design and execute performance and growth strategies, enhancing sales productivity, and aligning with South Asia/APAC business strategies.
• Managing sales development through sales managers, TSMs, distributors, and converters, ensuring achievement of sales and throughput targets, and coordinating with finance team to manage accounts receivables.
• Implement South Asia/APAC business strategies to enhance sales coverage and productivity.
• Report insights on customer priorities, market behavior, competitive activities, and trends to stakeholders.
• Plan annual budget, NPS/NPI initiatives, share gain strategies, and risk mitigation efforts.
• Negotiate and review business contracts and financial models with profitability and financial success in mind.
• Present quarterly performance reports to senior management, highlighting achievements, and areas for improvement.

Key Achievements.

• 11 % revenue growth in 2025 vs 2024 Overall Region.(AOEM - 46% Growth & Core 17% growth)
• AD-Quest award for long-term sustainable incremental revenue win at a major AOEM.

Regional Turnaround & Strategic Leadership

• Spearheaded a regional transformation by implementing a comprehensive team mentoring program and elevating technical capability standards across the workforce.
• Amplified brand presence through high-profile industry events and intensive on-field engagement, resulting in strengthened stakeholder relationships.
• Optimized supply chain reliability by ensuring 100% on-time support for converters and distributors, significantly reducing lead times and improving service levels.

Market Expansion & Channel Strategy

• Drove geographical footprint growth by identifying and appointing strategic new channel partners in high-potential markets, including Odisha and Guwahati.
• Increased "Channel Mindshare" by shifting focus toward secondary sales, ensuring long-term sustainability and distributor loyalty.

Account Retention & Revenue Growth

• Secured major specification wins within the AOEM, Railways, and Core Business sectors, cementing the brand as a preferred technical partner.
• Defended and expanded key accounts through a proactive retention strategy, successfully growing revenue within the existing customer base despite market competition.

3M - Personal Safety Division (Mar'2010 -Mar'2024)

2021 - 2024 - Country Activation Marketer

2018 - 2021 - RSM North India (All Segments)

2016 - 2018 - RSM Key Accounts (North India)

2014 - 2016 - KAM (North India)

2010 - 2014 - ASM (UP & Uttarakhand)

• Managed complex business situations, guided portfolio strategy, conflict management, change management, fostering growth mindset and designing & executing marketing impactful marketing campaigns
• Pioneered Government Business Strategy as an expert in GeM (Government E-Marketplace), designing the company’s winning framework for tenders, and training cross-functional teams to maximise public sector revenue.
• Organised and executed impactful events and exhibitions, enhancing customer engagement and reinforcing brand values.
• Led Digital Adoption as an early champion of SFDC (Salesforce), mentoring colleagues on CRM best practices to improve pipeline visibility and lead conversion rates.
• Cultivated Marketing & Sales collaboration as Country Activation Marketer, setting new organizational benchmarks for product launches and Local & APAC campaigns.
• Established Subject Matter Expertise in industrial safety (Respiratory, Fall, and Eye Protection), serving as a technical consultant to both internal teams and key industrial clients to enhance workplace safety standards.
• Managed product portfolio, including mix, forecasting, NPI launches, and inventory planning.
• Collaborate cross-functionally with sales, technical teams, customer service, and R&D across regions.
• Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.

Strategic Leadership & Revenue Growth

• Drove Gross Margin (GM%) expansion for a key portfolio by optimizing product mix and spearheading strategic cost-reduction initiatives.
• Delivered a 10%+ CAGR over three years as Regional Sales Manager, maintaining business continuity and growth during the complex national GST transition.
• Scaled pandemic response operations by leading the national deployment of N95, PAPR, and protective apparel; converted emergency demand into long-term strategic growth.

Market Activation & Campaign Excellence

• Conceptualized and executed "Safety Enclaves" for high-value segments (Chemical, Pharma, HMT); scaled the program to 10+ national events, significantly accelerating pipeline growth through executive-level engagement.
• Orchestrated the ‘Safety on Wheels’ mobile campaign (2017–2019) as Strategic Lead, partnering with government regulatory bodies to drive brand advocacy, and workplace safety education across Northern India.
• Boosted market share and retention through high-impact lifecycle campaigns, including UYG (Upgrade Your Gear), BOGO, and specialized Fit Test services.

Team Development & Crisis Management

• Built high-performance sales teams from the ground up, recruiting and mentoring Area Managers to foster a culture that consistently outperformed organizational KPIs.
• Navigated critical business crises during my first year, implementing mitigation strategies that minimized operational impact and stabilized revenue.

Awards & Recognition

• Quarterly Marketing Champion Award (2022): Recognized for excellence in strategic activation and campaign execution.
• Best ASM PARAM Award (2012): Ranked #1 Area Sales Manager across India.
• Sales Excellence Honors: Multiple awards for driving record growth in the Disposable and Reusable Respirator categories.

Company Overview: L&T Ltd (Now EWAC) is a well-known leader in providing repair & maintenance solutions to industry. (Welding, Repair & Maintenance, Powder Coating, Cold Welding, Surface Treatment, Hardfacing, Brazing)

Key Responsibilities:

• Profitable Sales of L&T (Eutectic Castolin) Special Welding, Hardfacing, Repair & Maintenance Consumables, Fronius Wedling Equipment, Praxair Powder Coating equipment & cosumables, Turnkey Jobwork, Cold Welding Compounds.
• Mecatec (Epoxy-Based Cold Welding Compounds): Recommending cold welding solutions for non-weldable, temperature-sensitive, or complex composite repairs.
• Surface Technologies: Prescribing techniques like Thermal Spray, Powder coating to apply protective coatings to enahnce peformance and manage wear.
• Contract Business Generation: Proactively sell the specialized repair services (contract business), moving beyond just product sales to secure larger, project-based R&M jobs.
• Business Development: Conduct continuous Indsutrial walk throughs to identify new applications & business opportunities to build hopper.
• Market Intelligence & Strategy Continuous Market Survey: Regularly perform market analysis to understand industry trends, maintenance cycles, capital expenditure (CapEx) plans, and competitor activity.
• Feedback Integration: Gather and consolidate technical and commercial feedback from different resources (customers, field technicians, internal R&D) to inform sales strategy and potential new product/service development.
• Organized technical seminars and demonstration forums to showcase product innovations.

Key Achievements

• Developed the assgined territory of Ghaziabad to 2.5X sales in 2 years in 2008-09. Through new applications, new products, channel realignment.
• Recognized as No 1 Application Specialist in 2007 for outstanding performance (160%)

From May 2005 - Nov 2006 - Worked as Stockiest Field Engineer for L&T Welding Eutectic Division.

• Hired by & Worked for L&T Wedling products Division (Eutectic Division) but on the rolls od L&T Authorized stockiest. Later got absorbed on L&T rolls in Nov'2006.
• Was handling the welding products range of L&Ts welding division including welding consumables, machines & turnkey projects.
• Technical Solution Provider for Repair & Maintenance. Marketing of L&T's Eutectic&Castolin Products including Special Purpose Welding Alloys, Mecatec ( Epoxy Based Cold Welding & Repair Compounds), Thermal Spray Powders & Euipments, Hard Coated Plates & Contract Business for Larsen & Toubro Ltd Eutectic division.
• Exploring the growth prospects in the present Market through continuous surveys and feedback from different resources.
• Provide Technical Solution for Industries like Power, Cement, Sugar, Heavy Engineering, Forging, Automotive and other industries pertaining to Repair & Maintenance Involving Welding, Cold Welding, Surface Technologies, and Wear Protection.

• Sales of spares & Conusmables of CAT DG sets in Delhi NCR Region.
• Also assited the senior service engineer in after-sales service for the DG Sets.
• Conducted grassroots market surveys to gather valuable customer insights.
• Prepared performance reports to analyze product effectiveness and customer feedback.
• Recommended products and services fit for clients' needs.
• Facilitated smooth communication between clients and internal teams, bridging gaps and ensuring project success.