Ritabrata Sen
Kolkata
Summary
Dynamic marketing professional with a proven track record at Zee Media Corporation, excelling in advertising strategy and client relations. Achieved significant revenue growth through data-driven decision making and effective campaign execution. Skilled in relationship management, fostering strong partnerships that drive business success.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Market Manager: East & North-East India
District by Zomato
Kolkata
03.2025 - Current
- Owned end-to-end operations for the movies vertical, driving growth across partner cinemas.
- Managed P&L, balanced demand and supply, and achieved monthly targets, contributing to market growth.
- Build and maintained strong relationships with cinema chains, single screen theatres acting as the primary point of contact for on-boarding, retention and escalations.
- Monitored customer feedback, resolved experience issues, and enhanced user satisfaction.
- Executed city-level marketing campaigns and movie launches, collaborating with central marketing and category teams to drive engagement.
- Collaborated with cross-functional teams to optimize product offerings and services.
Manager: Advertisement Sales
Zee Media Corporation Limited
Bengaluru
10.2022 - 03.2025
- Managed and expanded portfolio of 3 national and 5 regional news channels, enhancing market presence.
- Executed end-to-end campaign activations for major Karnataka & Kerala advertisers, driving engagement across channels.
- Developed and implemented strategic plans that aligned with company objectives, fostering growth.
Deputy Manager: Marketing & Sales
Fever Radio Network
Bengaluru
04.2022 - 10.2022
- Successfully achieved revenue target for Q1 2022-23.
- Managed IPG group's Bangalore clients, increasing agency's revenue share.
- Oversaw Kerala market portfolio, driving revenue growth for organization.
- Executed Amazon Alexa Originals activity across Bangalore, Mumbai, Delhi, and Pune.
Assistant Manager: Sales
Fever Radio Network
Bengaluru
10.2021 - 03.2022
- Successfully achieved 200% of October 2021 revenue target and more than 150% of Q3 2021-22 revenue target.
- Grew revenue share of Kerala based clients by implementing targeted sales strategies in Q3 2021-22.
- Executed Amazon Fresh radio and social media campaign in top 3 metro cities, enhancing brand visibility alongside Prime video campaign for Justin Bieber – Our World.
- Achieved steady growth for Hindi and international radio station through consistent programming and audience engagement initiatives.
Management Trainee
Fever Radio Network
Bengaluru
10.2020 - 09.2021
- Honored with the HIGH FLYER Award for surpassing revenue and collection goals in July 2021.
- Enabled successful client integration by managing onboarding activities and ensuring smooth transitions.
- Gained foundational knowledge of media industry and advertisement space selling.
- Acquired understanding of radio as both a medium and an industry.
Education
Marketing
Post Graduate Diploma in Management
07.2018 - 06.2020
Electronics
Master of Science
05.2015 - 06.2017
Bachelor of Science - Electronics
University of Calcutta
Kolkata, India 05.2012 - 04.2015
Skills
- Market analysis
- Campaign execution
- Advertising strategy
- Data-driven decision making
- Problem solving
- Team leadership
- Customer engagement
- Relationship management
- Strategic planning
- Client relations
Languages
English
First Language
Bengali
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Timeline
Market Manager: East & North-East India
District by Zomato
03.2025 - Current
Manager: Advertisement Sales
Zee Media Corporation Limited
10.2022 - 03.2025
Deputy Manager: Marketing & Sales
Fever Radio Network
04.2022 - 10.2022
Assistant Manager: Sales
Fever Radio Network
10.2021 - 03.2022
Management Trainee
Fever Radio Network
10.2020 - 09.2021
Marketing
Post Graduate Diploma in Management
07.2018 - 06.2020
Electronics
Master of Science
05.2015 - 06.2017
Bachelor of Science - Electronics
University of Calcutta
05.2012 - 04.2015