GANESH H AIVALE

Team Size & Reporting authority

• Handling Pan India with 330 Direct Employees, consisting of – Region and HO.
• Handling 750 Distributor of Traditional Trade and Super Stockiest.
• Handling almost 4000 Sub DB under SST.
• Direct Reporting to Traditional Trade Head.
• Almost 10 lac outlet support with POS material.

Contest and Initiative

Headed Tic Tac Premier League (the Contest of 8 Weeks)

• I took the lead in organizing and overseeing the Tic Tac Premier League, an 8-week contest.
• Conducted daily email flashes and reviews of each zone's performance throughout the contest duration.
• Regularly highlighted the top performers and areas that needed improvement on a weekly basis.
• Conducted in-depth data analysis to provide concise information about the target areas for enhancement.

Operation Jung

• Managed daily tracking of KJ (Key Junction) distribution, new POS (Point of Sale) placements, visibility, and sales volume.
• Consistently highlighted variances and target areas for improvement.
• Provided daily insights into brand performance.
• Coordinated report generation and distribution.

Incredible Kinder

• Produced daily reports on the Kinder drive, specifically focusing on digital standee promotions.
• Included team names and photographs for added context and recognition.

End-to-End POS Material Support

• I actively engage in providing end-to-end support for POS materials, whether for seasonal or monthly activities.
• This includes overseeing the entire operational process, from system support and material management to vendor management and utilization of POS materials.
• I play a crucial role in the procurement process, working closely with vendors to ensure timely and efficient delivery.
• My responsibilities extend from vendor coordination to the distribution of POS materials at the store level.

Driving Sales Revenue

• I am dedicated to driving sales revenue for the organization by optimizing the utilization of POS materials.
• I have a proven track record of forecasting and managing POS material budgets of at least 20 crores, effectively allocating resources to maximize their impact.
• Through strategic planning and efficient allocation, I have contributed to a fourfold increase in sales revenue.

Review and Presentation

• Monthly ZSM Review Presentation for Zone, comprising sales plan vs achievement, Commercial Hygiene, Contest and Initiatives, Distribution, Guideline for POS Material management
• POSM Budget and execution review Quarterly.
• Commercial Meeting Data and Presentation Quarterly.
• POS Material Catlouge ,Calendar.

Reports

• POS Material Management: Create and maintain codes for POS materials, and manage their production, packaging, and distribution to depots
• Vendor Coordination: Work closely with vendors to ensure timely production and delivery of POS materials and manage their logistics and payments
• Allocation and Execution: Allocate POS materials to depots as per regional requirements and ensure their proper execution in the market for maximum brand visibility and revenue generation
• Reporting and Documentation: Collect images of executed POS materials and create presentations for management, and prepare monthly, quarterly, and yearly plans and budgets for POS materials
• Dispatch report: To share POS Material dispatch reports to Region and Management Team
• Guidelines and Standards: Develop guidelines for storing and displaying POS materials in stores and provide guidelines to regional teams on which products to display with which POS materials
• Team Management: Manage a team of individuals responsible for various aspects of POS material management and ensure smooth coordination and collaboration among them
• Continuous Improvement: Continuously monitor and analyze the effectiveness of POS materials and identify opportunities for improvement to enhance brand visibility and increase revenue
• MIS analysis of functional data (Daily, Monthly, Yearly)
• Monitoring and analyzing daily Sales figures / Retail universe and comparison with Business Plan for ensuring the organizational growth
• Presentation for updating management on various trends of Sales Brand & SKU
• Analysis of Sales Trends Brand wise / SKU wise at State / Distributor level
• Monthly sales reporting analysis by product and category - highlighting variances for the month and the year to date viz
• Distributor Sales Analysis & Variance Analysis
• Database maintenance of Distributor, compilation of report Distributor Attrition, Trend and analysis, Distributor Gap report, Billing efficiency report, Tracking sales and analysis for Distributor under Super Stockiest
• Responsible for Forming Annual Business Plan for the Zone
• Incentive calculation Sales Employees / Distributor reward and incentive program
• DO/PO Spend, Subsidy to DB
• Brand Comparison with Base and Sales Plan for the year
• Monitoring performance of Sales Team and give daily insight of business
• Providing excel related help to make monthly “Field Activity Plan”
• Will be responsible for Collecting & analyzing information from the market about products for better sale
• It will include data collection, data analysis & data presentation
• Managed Distributor documents like agreements and Puff box agreements for entire pan India
• POSM Management, Materials Management, MIS, Inventory analysis and reduction, Support for GRN and Purchase receipt, Inventory and materials Management system, also support to Marketing Team for POSM allocation.