Giri K P
New Delhi
Summary
Dynamic, entrepreneurial sales professional with 17-year record of regional distribution business achievement, demonstrated success of strong commercial delivery and brand building in a complex and competitive market environment. Successful delivery of brand and commercial strategy across North & South region with proven track record of business expansion.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager – MBO North
Benetton India Pvt. Ltd.
05.2023 - Current
- Company Overview: Brand: United Colors of Benetton
- Planning and executing the sell in and sell out to achieve the budgeted value.
- Collecting receivables within stipulated credit limit.
- Aligning all the distributors with the organizational vision, and corroborating partners profitability.
- Assessing business requirements of MBOs in terms of merchandise mix, marketing and promotional activities, and manpower planning.
- Brand presence elevation by taking key space in the MBO’s.
- Driving market penetration by recommending and adding new dealers in existing and new markets.
- Overlooking the development of team members through effective communication and cascading of organizational objectives.
- Training and coaching team members to drive improved results.
- Decision Making to keep business relevant for partners / dealers.
- Key Achievements
- North India
- Elevated the brand presence across the region also created BIG SIS.
- Increased Mens wear contribution of overall business.
- Girls and Womens exclusive counters opened.
- Last 2 years continuously grown the LFL and Overall business.
- Appointed new distribution partner in Rajasthan.
- South India
- Appointed distribution partners in Kerala and Karnataka and grown the business equal to the competition.
- Across the region created brand presence in all the key MBO’s and made the brand performance equal or above to the competition.
- Grown the business from 4th position in the regional ranking to 2nd position.
- Implemented BIG SIS concept within the brand portfolio which created higher positive impact on the overall business.
Regional Sales Manager – MBO South
Benetton India Pvt. Ltd.
04.2019 - 04.2023
- Company Overview: Brand: United Colors of Benetton
- Sell in and sell out target achievements.
- New partner appointment & Business development in new markets and creating brand awareness.
- Monthly collection target achievement.
- Team alignment to achieve the assigned task.
- Controlling the left-over inventory at the partner location.
- Competition analysis and new strategy planning and implementation.
Area Sales Manager – Tamil Nadu Distribution
VF Brands India Pvt. Ltd.
10.2015 - 06.2017
- Company Overview: Brand: LEE
- Handling DEBO & MBO business through Distribution Channel.
- Increasing the brand presence in the key stores with SIS concept.
- Primary & secondary sales monitoring and achieving the quarterly sales target.
- Expanding DEBO business in the key locations.
- Bridge the business relation with distributor and key partners in the market.
Area Sales Executive – MBO & LFS
ITC Limited (LRBD)
12.2011 - 10.2015
- Company Overview: Brand: Wills Lifestyle
- Handling business through agents in the allocated territory.
- Increasing width of distribution and brand awareness in the market.
- Achieving sales target, and up gradation of dealer’s network, collection and sales promotions and monitoring of daily market activity report of all the TMR’s.
- Manpower management and development of subordinates, competency building.
- Required inventory management in Agency and follow up the further requirements with RDC.
- Monitoring competitor’s activity, tracking daily sales and monitoring the effectiveness of secondary schemes.
Area Sales Executive – MBO
ABC Apparels
07.2008 - 12.2011
- Company Overview: Brand: Venfield
- Handling agents in accent area of the business.
- Achieving sales target and collection target as set by the company.
- Increasing brand coverage, penetration and awareness in the market.
- Responsible for getting order, collection and C-Foams from the market.
- Planning Stock supply at right time to ensure the increased secondary sale.
- Maintaining VM at SIS stores.
Education
Post Graduate Diploma - Textile Management
Sardar Vallabhbhai Patel International School of Textile Management
01.2008
Bachelor of Science - Costume Design & Fashion
Sri Jayendra Saraswathy Maha Vidyalaya College of Arts & Science
01.2006
Skills
- On Boarding business partners
- Business development
- MBO Operations
- Leadership
- People management
- P&L Management
Known Language
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Malayalam
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hobbies and Interests
Trekking / Travel, Playing Chess
Area of Interest
Distribution Sales
Timeline
Regional Sales Manager – MBO North
Benetton India Pvt. Ltd.
05.2023 - Current
Regional Sales Manager – MBO South
Benetton India Pvt. Ltd.
04.2019 - 04.2023
Area Sales Manager – Tamil Nadu Distribution
VF Brands India Pvt. Ltd.
10.2015 - 06.2017
Area Sales Executive – MBO & LFS
ITC Limited (LRBD)
12.2011 - 10.2015
Area Sales Executive – MBO
ABC Apparels
07.2008 - 12.2011
Bachelor of Science - Costume Design & Fashion
Sri Jayendra Saraswathy Maha Vidyalaya College of Arts & Science
Post Graduate Diploma - Textile Management
Sardar Vallabhbhai Patel International School of Textile Management
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