Govindaraj B.
Chennai
Summary
Dynamic Area Sales Manager with proven success at Hindustan Coca-Cola Beverages, adept in sales strategy and team leadership. Expert in market analysis and customer relationship management, driving significant revenue growth. Skilled in data analysis and achieving targets, fostering strong distributor relationships to enhance brand visibility and market presence.
Overview
22
22
years of professional experience
Work History
Area Sales Manager
Hindustan Coca-Cola Beverages Private Ltd.
Chennai
11.2021 - Current
- Currently handling Central Chennai as Area Sales Manager for Traditional Trade Market
- Handling 11 STL team with 18 distributors to manage the supplies
- Was handling 30 members team in South Chennai region and handling 26 members team in Central Chennai for retail sales of Coca-Cola products
Territory Development Manager
PepsiCo India Holdings Private Ltd.
Chennai
01.2007 - 10.2021
- Currently handling South Chennai as Territory development Manager for Traditional Trade Market
- Was handling On Premise channel with National and Regional customers and key accounts
- Preparing ROI, proposals for agreement and renewal of deal with customers
- Handling 7 CE team with 12 distributors to manage the supplies
- Was handling 25 members team in south Chennai region and was handling 32 members team in Hyderabad for retail sales of Pepsi products
- Giving training to the guys with good communication skill with marketing and product knowledge, On-boarding, selling with visibility and distribution extension, conceptual selling, objection handling, PSF (Persuasive Selling Format), selling with data, ASDOS management and will be highly focusing on Conducting Canvass & Review Meet, Data analysis, Target setting, Call time
- Was handling QSM who will oversee sub-distributor for handling small areas in local market
- Preparing daily, weekly and monthly reports of sales
- Handling KPIs, key accounts for Coimbatore Team
Sales Promoter
Print Wood Ltd.
Chennai
04.2003 - 12.2006
- Company Overview: a marketing unit of M/s PepsiCo India Holdings Private Ltd
- Handling key accounts Food world, Subiksha, Spencers, Meccernet Bakery, Adyar Bakery, Trinethra and Big Bazar in entire Chennai
- Promoted as Merchandiser Supervisor and was handling 24 members merchandiser team
- Creating and maintaining the reports
- Giving training to the team
- A marketing unit of M/s PepsiCo India Holdings Private Ltd
Education
Bachelor of Marketing Management -
Annamalai University
Chennai01.2008
Skills
- Sales strategy
- Team leadership
- Market analysis
- Customer relationship management
- Data analysis
- Financial forecasting
- Retail operations
- Target achievement
- Problem solving
- New business development
- Teamwork
- Business objective analysis
- Territory and account management
- Goal setting and achievement
- Sales operations
- Sales cycle management
- Distributor Relationships
- Market trend analysis
- Adaptability and flexibility
- Brand-building strategies
Accomplishments
- Achieved 100% Retail Performance Standard (RPS)
- Achieved on-hand distribution (OHD) in time
- 100% College, Productivity, and CSL (Customer Service Level)
- Initiative split-up planning
- Monthly Volume (Sales) Planning
- Achieving sales targets every month and year
Personal Information
- Date of Birth: 07/17/76
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
- English
- Tamil
- Telugu
Disclaimer
I hereby declare that the details furnished above are true to the best of my knowledge and belief.
Addresses
No. 10 Vinayagar Koil Street, Anandha Nagar, Tambaram Sanatorium, Chennai, Tamil Nadu, 600047, No. 10 Vinayagar Koil Street, Anandha Nagar, Tambaram Sanatorium, Chennai, Tamil Nadu, 600047
Promotions
- Merchandiser Supervisor, 09/2004
- Retailer Sales Promotor, 10/2005
- Sales Trainee Executive, 01/2007
- Customer Executive L1, 06/2008
- Customer Executive L2, 08/2010
- Customer Executive L3, 06/2012
- ADC in L4, 08/2013
- Area Sales Manager L5, 08/2014
- Area Sales Manager for Chennai On Premise team L5, 09/2015
- Territory Development Manager for South Chennai team in L5, 04/2017
- Senior Territory Development Manager, 05/2019
- Area Sales Manager next level, 2024
Languages
Tamil
First Language
English
Upper Intermediate (B2)
B2
Telugu
Proficient (C2)
C2
References
References available upon request.
Timeline
Area Sales Manager
Hindustan Coca-Cola Beverages Private Ltd.
11.2021 - Current
Territory Development Manager
PepsiCo India Holdings Private Ltd.
01.2007 - 10.2021
Sales Promoter
Print Wood Ltd.
04.2003 - 12.2006
Bachelor of Marketing Management -
Annamalai University
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