Gunjan Bhutani
Gurugram / Gurgaon
Summary
- Over 10 years of experience in marketing and advertising, specializing in branding and performance campaigns. Proven track record of delivering successful 360-degree marketing strategies. Currently engaged with WPP's agency Essecemediacom, driving impactful results for clients.
Overview
12
12
years of professional experience
Work History
GROUP HEAD- DIGITAL
WPP : Essecemediacom
Gurgaon
04.2022 - Current
- Managed all facets of client media campaigns across digital platforms.
- Developed strategic plans to implement a comprehensive media approach.
- Supervised media planning and design using appropriate tools.
- Fostered a culture of innovation and conducted quality analysis across product categories.
- Facilitated team operations and resolved internal conflicts effectively.
- Leveraged insights and data to enhance media strategies and identify opportunities.
- Oversaw team management while driving business expansion initiatives.
- Key clients included Hero IBU, MARS, Duracell, and Usha.
SENIOR MANAGER: DIGITAL
Mediacom (GroupM)
Gurgaon
04.2020 - 03.2022
- Developed digital strategy aligned with offline media initiatives.
- Executed media buying and planning for all digital campaigns.
- Presented innovative and creative ideas to clients for upcoming events.
- Discussed measurement metrics across media based on objectives.
- Provided proactive input and direction to clients while ensuring responsiveness.
MANAGER, MEDIA PLANNING
Isobar (Dentsu)
Gurgaon
06.2019 - 03.2020
- Executed media campaigns aligned with planned metrics for optimal performance.
- Optimized campaigns through comprehensive reporting and analysis.
- Conducted post-campaign evaluations to enhance future planning efforts.
- Served as client SPOC for digital media, justifying platform selections.
- Produced briefs for media buyers to maximize innovative ideas.
- Managed key client relationships with OPPO, Apple, and Maruti Suzuki.
MANAGER, AD OPERATIONS
Isobar (Dentsu)
Gurgaon
04.2016 - 05.2019
- Executed generation and implementation of ad-serving tags using Sizmek and DCM.
- Monitored campaign performance through floodlight and event tag implementation.
- Performed Google and META reporting to clients, optimizing campaign performance.
- Conducted data analysis and managed traffic for efficient operations.
- Served key clients including BMW, Apple, Maruti Suzuki, Nat-Geo, and Grohe.
ACCOUNT MANAGER
Polyvalent Digital Services
Gurgaon
06.2014 - 04.2016
- Acted as client single point of contact for Email and SMS campaign strategy and delivery.
- Led execution of performance-driven campaigns focused on lead generation success.
- Coordinated affiliate marketing efforts to align with vendor requirements efficiently.
- Utilized data insights to optimize strategies, improving overall performance.
- Ensured effective team dynamics while addressing internal conflicts swiftly.
Education
M.Com - Commerce
IGNOU
12-2017
B.Com (Honrs) -
Delhi University
Delhi06-2014
Senior Secondary -
St. Theresa's Convent School
Karnal, Haryana03-2011
Skills
- Media Planning & Buying
- Comscore & Similarweb
- Google Ads
- DV360
- Facebook Ads Manager
- LinkedIn & Twitter Ads
- Amazon & Flipkart Ads
- Quick Commerce Solutions
- DCM, Simmer & GTM
Timeline
GROUP HEAD- DIGITAL
WPP : Essecemediacom
04.2022 - Current
SENIOR MANAGER: DIGITAL
Mediacom (GroupM)
04.2020 - 03.2022
MANAGER, MEDIA PLANNING
Isobar (Dentsu)
06.2019 - 03.2020
MANAGER, AD OPERATIONS
Isobar (Dentsu)
04.2016 - 05.2019
ACCOUNT MANAGER
Polyvalent Digital Services
06.2014 - 04.2016
M.Com - Commerce
IGNOU
B.Com (Honrs) -
Delhi University
Senior Secondary -
St. Theresa's Convent School