Gurpreet Kaur
Saharanpur
Summary
Google Ads Specialist at Cognizant Technology from Oct 2022 - Gurugram
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
- Monitoring competitor activity in order to identify any new strategies that may affect business goals.
- Executing advertising campaigns across various channels, such as search engines, social media platforms, or mobile devices.
- Analyzed performance data and optimized campaigns for better performance.
- Conducted demographic, keyword, and other research related to campaign setup.
- Increasing the website conversion rate by 25% through the implementation of Google Analytics goals and funnels.
- Google Analytics is used to recognize and optimize high-exit pages, and to generate monthly reports and dashboards with Google Analytics to provide insights and recommendations to clients.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Process Executive
Cognizant Technology Soluions Private Limited
Gurgaon
10.2022 - 02.2025
- Analyze performance data to identify trends and patterns in order to improve campaign effectiveness.
- Monitoring competitor activity in order to identify any new strategies that may affect business goals.
- Analyze performance data, and optimize campaigns for better performance.
- Conduct demographic, keyword, and other research related to campaign setup.
- Analyzed performance data and optimized campaigns for better performance.
- Conducted demographic, keyword, and other research related to campaign setup.
- Executing advertising campaigns across various channels, such as search engines, social media platforms, or mobile devices.
Customer Service Associate
Teleperformance Global Service Assosciate
Chandigarh
10.2020 - 04.2022
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
- Dedicated and results-oriented customer service representative with five years of experience in the retail industry.
- Skilled in delivering exceptional customer experiences by actively listening, understanding needs, and providing timely, effective solutions.
- Recognized for exceeding customer satisfaction targets by 20% through attentive service and product knowledge.
- Provided exceptional customer service to ensure customer satisfaction.
- Answered customer inquiries and provided accurate information regarding products and services.
Education
Master of Commerce - Economics
Kurukshetra University
Kurukshetra University05-2022
Bachelor of Commerce - Economics
D.A.V. COLLEGE FOR GIRLS
YAMUNANAGAR, HARYANA05-2018
Skills
- Campaign optimization
- Customer relationship management
- Keyword research
- Google Analytics
- Google Ads
- Search Engine Optimization
- Data analysis
- Strong communication
- Pay-Per-Click Analysis
Certification
- Certified in Google AdWords at Google.
- Certified in Tally ERP 9 from the Indian Institute of Computer Accountants.
Languages
Hindi
First Language
English
Beginner
A1
Declaration
I hereby declare that all the details furnished here are true to the best of my knowledge.
Date: April 10, 2025
Gurpreet Kaur
Timeline
Senior Process Executive
Cognizant Technology Soluions Private Limited
10.2022 - 02.2025
Customer Service Associate
Teleperformance Global Service Assosciate
10.2020 - 04.2022
Master of Commerce - Economics
Kurukshetra University
Bachelor of Commerce - Economics
D.A.V. COLLEGE FOR GIRLS
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