Gururaj Karanam
Bengaluru
Summary
Product Manager specializing in building revenue-critical systems and scalable SaaS platforms, with experience leading end-to-end development of billing, subscription, and pricing products. Proven track record of driving revenue growth, automation, and operational efficiency through strong system design and 0→1 execution.
Overview
4
4
years of professional experience
Work History
Associate Product Manager
SurveySparrow
12.2023 - Current
- Led end-to-end development of BillSparrow, transforming billing into a scalable, multi-product system and reducing reliance on external tools (Stripe)
- Automated ~99% of invoice generation, eliminating manual workflows and significantly improving operational efficiency
- Improved failed payment recovery from ~25% to ~60%, driving $400K+ revenue recovery through structured dunning systems
- Designed a flexible subscription lifecycle engine supporting upgrades, downgrades, proration, backdated subscriptions, trials, and extensions
- Built CPQ (Quote → Invoice) system, enabling sales teams to independently create and manage billing workflows
- Reduced dependency on billing operations by enabling:Self-serve invoice creation
Subscription pause and downgrade workflows - Developed AI-powered deal desk, optimizing pricing recommendations and generating $100K+ additional revenue
- Redesigned checkout experience using in-page modal, improving conversion by ~20%
- Contributed to pricing strategy and packaging decisions, improving acquisition and retention
- Contributed to building a reputation management platform (similar to Sprout Social / Birdeye) for monitoring and managing brand presence across channels
- Developed Social Mentions and Unified Inbox, enabling centralized management of reviews, comments, and customer interactions
- Designed mentions and reviews dashboards, providing actionable insights for engagement and brand monitoring
- Built AI-driven capabilities (Cognivue, Topic Analysis, Key Drivers) to extract sentiment, themes, and key drivers from customer feedback
- Enabled businesses to take data-driven actions to improve brand perception and customer experience
Product Manager I
K12 Techno Services Pvt.Ltd, Bangalore
03.2022 - 11.2023
- Led a 10-member cross-functional team across engineering, QA, design, and analytics
- Built and launched a B2C EdTech SaaS platform, achieving 20,000+ daily active users
- Designed multi-stakeholder product flows for:Students (homework & diary)
Teachers (lesson planning)
Parents (grievance management) - Defined product roadmap based on market insights, driving ~70% increase in customer acquisition
- Delivered 50+ PRDs and technical documents, reducing development timelines by ~35%
- Established KPI tracking systems, improving visibility into product performance and decision-making
Education
Professional Certification Programme - Product Management
Indian Institute of Management
Kozhikode, Kerala05-2023
Ph.D. - Materials Science
University of North Texas
Texas, USA01-2022
Master of Science - undefined
Indian Institute of Technology
Madras, Chennai04-2021
Bachelor of Technology - undefined
National Institute of Technology
Rourkela05-2018
Skills
- Product development
- Strategic planning
- Business planning
- Project Management
- Business Development
- Market Analysis
- Research and trend analysis
- Billing Platforms (Stripe)
- Payments & Integrations
- FinTech
- JIRA
- Microsoft Office (Excel, Word)
- Google Analytics
- Figma
- Airtable
- Whimsical
- V0
- NotebookLM
- Heap
- SQL
- PowerBI
- ClickUp
- Claude AI
Timeline
Associate Product Manager
SurveySparrow
12.2023 - Current
Product Manager I
K12 Techno Services Pvt.Ltd, Bangalore
03.2022 - 11.2023
Master of Science - undefined
Indian Institute of Technology
Bachelor of Technology - undefined
National Institute of Technology
Professional Certification Programme - Product Management
Indian Institute of Management
Ph.D. - Materials Science
University of North Texas