Hanamaraddi R Y
Area Sales Manager
GADAG,Karnataka
Summary
Lending Area Sales Manager leading multi-layer field sales teams across lending growth, merchant expansion, and territory execution. Built a team of 40+ from 10 members, managed one of the ROK market territories, and drove a 51%+ increase in lending while owning lending value and ATS. Aligns BDA and BDE activity to expand merchant coverage, strengthen conversions, and push monthly lending productivity.
Overview
1
1
Language
17
17
years of professional experience
Work History
Lending Area Sales Manager
PhonePe Pvt LTD.
06.2025 - Current
- O Handling a team of 40+ members with 2 different levels ( , BDAs, BDEs).
- O 55%+ increase in Lending.
- O Built a team of 40+ from 10 members
- O Handling one of the multiple territories from all over ROK market
- O Responsible for Lending Value, ATS
- Working as Lending Area Sales Manager in PhonePe Pvt LTD. From June 2025 to Till Now.
Area Sales Manager
PhonePe Pvt LTD.
02.2023 - 05.2025
- O Handled a team of 30 members including TSE, BDA and BDEs.
- O Handled 2 territories with more than 10k Merchant Base.
- O Smart Speakers sales around 4k speakers are sold to the merchants.
- O Around 3K Revisit base was covered on monthly base.
- O Around 1000 Lending base was covered and did 60 successful agreements on monthly basis.
- Worked as Area Sales Manager in PhonePe Pvt LTD. February 2023 to May 2025.
Deputy Manager (JCHL)
Reliance Retail Limited (Jio Fiber)
09.2021 - 08.2023
- Team handling (Sales and Engineers)
- B2C business
- Handling Installation and SR compliances
- Training the HSO
- Visiting Homes and Checking gap homes
- New building Homes Passes
- Handling customer query and solving
- Scheme communication to retailers .
- Achieving sales targets
- Ensuring branding and visibility in the market.
- Monitoring training & Helping for achieving incentivise of all HSO.
- Planning, Estimating, scoping, tracking & implementing production plans.
- Coordinating with accountability for strategic utilization & deployment of available resources to achieve organizational objectives.
- Location -Bagalkot
- From - SEP 2021 till August -2023
- Designation: Deputy Manager (JCHL)
- KEY RESPONSIBILITIES
- Roles and Responsibilities:
Area Sales Manager
Bharatpe (Resilient Innovation Private Limited)
11.2020 - 08.2021
- Handling TMs
- Motivating Team get new leads.
- Assigning area to FSE working on beat plan.
- Team Monitoring.
- Driving insurance products
- Business loans
- Branding
- Finding New Area get new Merchants
- Solving Merchants Issues
- Building good relation to merchants
- Location - Mangalore,Udupi,Kara war,Shivamoga
- From - Nov 2020 to August 2021
- Designation: Area Sales Manager
- Responsibilities:
Team Leader
One 97 Communication (Paytm)
12.2017 - 06.2019
- Training FSE’s about product Paytm
- Motivating Team get new leads.
- Assigning area to FSE working on beat plan.
- Team Monitoring.
- Branding
- Finding New Area get new Merchants
- Solving Merchants Issues
- Building good relation to merchants
- Designation: Team Leader
- Project:.Payments Bank & Merchant appointment (NEW ONBOARDING)
- Duration: Dec 2017 to Jun 2019.( Hubli & Dharwad, Davangere, Belgaum)
- Responsibilities:
Channel Sales Manager
Tata Tele Services (Tata Docomo)
01.2015 - 11.2017
- Taking care of GSM sales & marketing operations with focus on achieving sales growth.
- Driving Data card sales, CMS & RMS in respective location
- Ensuring maximum brand visibility & product line awareness in market.
- Focusing on daily, weekly & monthly sales targets, and executing them in a given time frame.
- Analyzing competitor products and placing company products as per customer
- Handling sales, promotional & secondary activities for new & old products while ensuring their availability and timely distribution
- Designation: Channel Sales Manager
- Total work experience: Since Jan 2015 to Nov 2017(Bidar, Gulabrga)
- Responsibilities:
Territory Sales Executive
Idea Cellular Limited
04.2013 - 06.2015
- Taking care of GSM sales & marketing operations with focus on achieving sales growth.
- Driving Data card sales SOGA,SONA. CMS & RMS in respective location
- Ensuring maximum brand visibility & product line awareness in market.
- Focusing on daily, weekly & monthly sales targets, and executing them in a given time frame.
- Analyzing competitor products and placing company products as per customer needs.
- Identifying prospective channel partners, generating business from new accounts and developing them to achieve consistent profitability.
- Designation: Territory Sales Executive
- Total work experience: Since April 2013 to Jun 2015
- Responsibilities:
RSP
Hindustan Unilever Limited
11.2009 - 03.2013
- Handling Rural Market taking care of all division of FMCG products
- Training Shakti Enterpenur (RD)
- Handling . Shakti Enterpenur
- Appointing New (RD)
- Reporting to the TSO.
- Closing the daily Tragets
- Giving daily indivisval targets
- Putting Olders on DMS
- Attending KUL meeting
- Introducing new Villages
- Designation: RSP
- Total work experience: Snice Nov 2009 to March 2013
Education
Bachelor of Commerce - undefined
Skills
Sales team leadership
Territory management
Channel sales
Merchant acquisition
Revenue growth
Merchant relationship management
Beat planning
Lead generation
Sales target tracking
Retail partner training
Timeline
Lending Area Sales Manager
PhonePe Pvt LTD.
06.2025 - Current
Area Sales Manager
PhonePe Pvt LTD.
02.2023 - 05.2025
Deputy Manager (JCHL)
Reliance Retail Limited (Jio Fiber)
09.2021 - 08.2023
Area Sales Manager
Bharatpe (Resilient Innovation Private Limited)
11.2020 - 08.2021
Team Leader
One 97 Communication (Paytm)
12.2017 - 06.2019
Channel Sales Manager
Tata Tele Services (Tata Docomo)
01.2015 - 11.2017
Territory Sales Executive
Idea Cellular Limited
04.2013 - 06.2015
RSP
Hindustan Unilever Limited
11.2009 - 03.2013