Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Personal Information
Timeline
Generic

Hardik Dama

Mumbai

Summary

Sales professional with 10+ years of experience in the FMCG sector, specializing in channel sales, distribution management, and team leadership. Demonstrated success in driving consistent revenue growth, managing large territories, leading cross-functional teams, and outperforming targets in highly competitive markets. Adept at launching new products, executing GTM strategies, and mentoring field teams.

Overview

10
10
years of professional experience

Work History

Senior Sales Executive

Mondelez India Pvt. Ltd.
04.2021 - Current
  • Managing Central Suburbs territory with a monthly business turnover of Rs 2.8 Cr.
  • Leading a team of 18 DSRs, overseeing sales planning, distribution strategy, and execution.
  • Responsible for appointing and training distributors, achieving width/depth of distribution.
  • Successfully implemented trade schemes and monitored primary/secondary sales.
  • Executed market mapping and competitor intelligence to optimize local strategy.

Sales Officer

Zydus Wellness Ltd
09.2018 - 04.2021
  • Handled area from Ghatkopar to Govandi with an average monthly turnover of Rs 45 Lakhs.
  • Managed 9 DSRs and 2 distributors across premium wellness brands like Complan, Nycil, Sugar Free, Nutralite, etc.
  • Trained as 'SO Champion – West Branch' to mentor new joiners and support ASM-level initiatives.
  • Spearheaded trade campaigns and new product launches in a high-growth market.

Area Sales Executive

Britannia Industries Ltd.
03.2015 - 09.2018
  • Managed South Mumbai with Rs 3.2 Cr monthly average turnover; supervised 22 DSRs.
  • Drove value growth of 40% and distribution growth of 20% in 2017.
  • Conducted regular workshops and distributor engagement sessions to align business objectives.
  • Earned Best Performer Award (Q1 & Q2) - 2018 across pan-India sales force.

Education

Post Graduate Diploma in Business Management -

We School
01.2023

Bachelor of Business Administration - undefined

MIT-SOM College
01.2013

Skills

  • GTM Strategy & Distribution Expansion

  • Primary / Secondary Sales Monitoring

  • DSR / Distributor Management

  • Sales Forecasting & Market Analysis

  • Channel Engagement & Trade Promotions

  • Leadership

  • Coaching

  • Team Building

  • Competitor Analysis & Reporting

  • CRM Tools

  • MS Office

  • Team development

  • Relationship selling

  • Sales development

Accomplishments

  • 40% growth in value & 20% in distribution (2019, Mondelez)
  • Top Performer – Q1 & Q2 across all India (Zydus)
  • Mentored multiple new joiners as SO Champion (Zydus)
  • Rolled out multiple successful launches across product categories

Languages

English
Hindi
Marathi
Gujarati

Hobbies and Interests

Travelling

Personal Information

Date of Birth: 14/03/1992

Timeline

Senior Sales Executive

Mondelez India Pvt. Ltd.
04.2021 - Current

Sales Officer

Zydus Wellness Ltd
09.2018 - 04.2021

Area Sales Executive

Britannia Industries Ltd.
03.2015 - 09.2018

Bachelor of Business Administration - undefined

MIT-SOM College

Post Graduate Diploma in Business Management -

We School

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Hardik Dama