Haripada Pradhan
Bengaluru
Summary
Results-driven Category Manager with 7+ years of experience in category planning, Vendor management, pricing strategy, and sales optimization across E-commerce, Agri, and FMCG sectors. Proven ability to drive category growth through data analysis, supplier negotiations, and strategic brand partnerships. Skilled in demand forecasting, inventory planning, and market insights to maximize profitability and customer satisfaction.
Overview
8
8
years of professional experience
1
1
Certification
Work History
CATEGORY MANAGER
Nurture. Farm
Bengaluru
01.2024 - Current
- Managed end-to-end ownership of Agri inputs with an annual revenue of ₹80 Cr.
- Drove category growth by 35% YoY through pricing optimization, new brand onboarding, and targeted promotions.
- Negotiated vendor contracts and improved margins by 18%, achieving better cost-to-serve efficiency.
- Managed 130 Cr inventory across pan-India depots with focus on budgeting, forecasting, planning, costing, and Go-To-Market (GTM) pricing.
- Monitored sales data and market trends to refine assortment and improve customer experience.
ASSISTANT CATEGORY MANAGER
Nurture. Farm
Bengaluru
02.2022 - 01.2024
- Supported category head in planning, forecasting, and budget tracking for Agri inputs category.
- Executed promotional campaigns leading to 7% sales uplift.
- Coordinated with logistics for timely inventory replenishment and reduced stockouts by 20%.
- Built strong supplier relationships to ensure quality, pricing, and service-level-compliance.
CATEGORY MANAGEMENT ASSOCIATE
Myntra
Bengaluru
08.2020 - 02.2022
- Supported category planning and pricing for Footwear & Personal care, analysing trends and stock performance.
- Collaborated with vendors for selection curation, ensuring fashion freshness and size availability.
- Managed 12+ brands and 38+ SKUs; ensured balanced assortment between premium and mass brands.
VENDOR MANAGEMENT
Swiggy
Bengaluru
11.2019 - 06.2020
- Delivered 12.6% business growth across 7 brands within the tenure.
- Improved performance of 3 underperforming brands from 0% to 38% YOY growth.
- Increased vendor sales by 65%, growing restaurant orders from 15,200 to 28,000+ within 7 months-significantly exceeding targets.
OPERATION EXECUTIVE
HUL
Bhubaneswar
10.2017 - 04.2019
Education
MBA - Marketing
BIITM
Bhubaneswar12.2017
B.com -
MPC Autonomous College
Baripada12.2015
Skills
- Category Management
- P&L Management
- Promotion Strategy
- Product Assortment
- Lifecycle Management
- Scheme Execution
- Promotion Execution
- Vendor Development
- Negotiations
- Vendor Partnerships
- Brand Partnerships
- Cross-functional Collaboration
- Pricing Strategy
- Market Analysis
- Competitive Benchmarking
- Data-driven Decision Making
- Demand Forecasting
- Inventory Planning
Certification
- The fundamentals of Digital Marketing, Google
- Supply Chain Management, Udemy
- Negotiation & Procurement Strategy, Udemy
Accomplishments
- Increased category revenue by 25% within 6 months.
- Successfully onboarded 27+ brands in the category.
- Reduced inventory aging by 20% through data-driven stock planning.
- Awarded Champion of Change Results Orientation at Nurture. Farm.
Timeline
CATEGORY MANAGER
Nurture. Farm
01.2024 - Current
ASSISTANT CATEGORY MANAGER
Nurture. Farm
02.2022 - 01.2024
CATEGORY MANAGEMENT ASSOCIATE
Myntra
08.2020 - 02.2022
VENDOR MANAGEMENT
Swiggy
11.2019 - 06.2020
OPERATION EXECUTIVE
HUL
10.2017 - 04.2019
MBA - Marketing
BIITM
B.com -
MPC Autonomous College