Summary
Overview
Work History
Education
Skills
Languages
References
Websites
Strategic Contributions
Timeline
Generic
Haripriya Rallapalli

Haripriya Rallapalli

Hyderabad

Summary

I bring over 11 years of experience in HR strategy, business excellence, and operations in digital, content, and creative services industries. Proven expertise in driving continuous improvement, organizational development, and performance management initiatives using data-driven insights. Skilled in aligning cross-functional teams with strategic business goals, optimizing workflows, and leading enterprise projects to successful execution. Adept at fostering collaboration, enhancing operational efficiency, and supporting digital transformation to deliver measurable business impact.

Overview

11
11
years of professional experience

Work History

Associate Vice President

Mango Mass Media Pvt Ltd
Hyderabad
11.2021 - Current
  • Lead HR strategy and business excellence across content acquisition, syndication, digital marketing, social media, and creative services.
  • Drive continuous process improvements using data analytics and operational insights to enhance efficiency and cross-team collaboration.
  • Design and implement performance management frameworks aligned with business goals to foster accountability and high performance.
  • Spearhead Organizational Development initiatives focused on capability building, change management, and strategic team alignment.
  • Collaborate with leadership to integrate AI-driven practices and automation into HR and operational processes, improving decisions and turnaround times.
  • Develop and monitor KPIs, dashboards, and reporting tools to track projects, and ensure transparency and execution excellence.

Operations Manager

Whacked Out Media Pvt Ltd
Hyderabad
05.2014 - 10.2021
  • Managed operations and led performance management across digital marketing, celebrity brand management, and content production teams.
  • Drove process improvements to streamline workflows, reduce turnaround times, and enhance cross-team coordination.
  • Collaborated with leadership to align operations with business goals, enabling data-driven decision-making.
  • Designed SOPs and performance tracking systems to improve quality, resource use, and delivery consistency.
  • Supported cross-functional projects to meet timelines, quality standards, and client expectations.
  • Recommended tools and process enhancements to boost efficiency and support digital transformation.

Education

MBA - International Business

GITAM School of International Business
Visakhapatnam
04-2012

Bachelor of Technology - Computer Science And Engineering

Shri Vishnu Engineering College, JNTU
Bhimavaram
04-2009

Skills

  • Business Excellence
  • Analytics and Reporting
  • OKR Implementation
  • Organization Development
  • Performance Management
  • Policy Design and Development

Languages

Telugu
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1

References

References available upon request.

Strategic Contributions

  • Change management: successfully led organizational restructuring aligned with business goals, ensuring smooth transitions through well-defined processes and system implementations
  • Customer-centric processes: designed and implemented service-focused processes to enhance client satisfaction and align internal teams with evolving customer needs
  • Performance management framework: developed and institutionalized KRAs, KPIs, role clarity documents, and quarterly OKRs across all teams, establishing a transparent and goal-driven performance culture
  • Continuous improvement initiatives: identified process bottlenecks and inefficiencies across functions, introduced improvements that enhanced operational effectiveness and team productivity
  • Process optimization: Spearheaded data-driven process audits and streamlined workflows across business units, leading to measurable gains in turnaround time and cross-functional collaboration
  • Operational excellence: Partnered with leadership to align performance goals with business strategy, driving consistency, accountability, and high-impact execution

Timeline

Associate Vice President

Mango Mass Media Pvt Ltd
11.2021 - Current

Operations Manager

Whacked Out Media Pvt Ltd
05.2014 - 10.2021

MBA - International Business

GITAM School of International Business

Bachelor of Technology - Computer Science And Engineering

Shri Vishnu Engineering College, JNTU
Haripriya Rallapalli