Data Product Manager with five years' experience Creating, managing, and analyzing data models for company-level consumer data, financial services including loan, product and asset management, product development, sales and marketing, and business excellence. Knowledgeable about MS Excel, Power BI Dashboards. Functional knowledge of MS CRM, Salesforce and Azure.
Overview
7
7
years of professional experience
16
16
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Unit Manager (Product - SME Business Loan)
Bajaj FinServ Ltd
07.2019 - Current
Coordinated with Web and Business Digital marketing teams to ensure inbound responses of customer data getting from various UTM channels was accurate and up-to-date and shared it with the sales contact center for sales outsourcing upon segregation
Monitored for errors and inconsistencies and collaborated with PMO and COE teams to address problems utilizing necessary data filtering cuts
Generated data visualize reports on customer responses data trends and performance of all UTM channels
Developed and implemented processes and procedures for managing product and workable data sets
Create Dashboard and reports on data unit's progress, Sales and Approvals of Loans, UTM channel performance Dashboards for various Businesses
Create numerous reports for different channel data sets with the required data filtering and integration into a single, sizable dashboard known as the UTM channel dashboard of SME Business
Detailed user story, IT request raising and tracking on Azure board
DIY journey recommendation and Testing for Bajaj Finserv app business wise journeys
Integration, testing and driving end to end customer DIY on application
Annual Operating Plan & Monthly Performance Plan Creation & Implementation
Building Web Capabilities for Better User Experience in terms of DCX, User Experience & Automation
Using cleavertap platform for app analytics, user management and manage campaigns.
Coordinated project planning and execution with team members and team leads.
Increased product adoption by developing and implementing effective marketing strategies.
Provided ongoing support to users of reporting systems, troubleshooting issues as needed.
Played an integral role in architecting scalable solutions that supported growing user bases while maintaining optimal performance levels.
Enhanced user experience by conducting thorough user research and implementing data-driven design improvements.
Established strong working relationships with external partners to facilitate effective collaboration and knowledge sharing among different agencies or organizations involved in targeting missions.
Developed custom tools and scripts to automate routine tasks, freeing up valuable time for more in-depth analysis.
Assistant Manager (SALPL-Growth)
Bajaj FinServ Ltd
01.2018 - 01.2021
Work in STP (Straight through Process) profile as a part of centralized process, sourcing Salaried Personal loans through Business Process Outsourcing
Major focus on Direct to Customer sales through Inbound leads conversion, PLTB channel (Loan process from Centralized), Field Cashier channel leads conversion, Cibil Watch leads
As part of a centralized procedure, source salaried personal loans through business process outsourcing and individually manage a team of quality and sales representatives who are responsible for the process being carried out at the vendor TCS service location
Driving Business Through Digital Marketing / Branding / Communications
Demonstrated expert product knowledge to potential customers, also analyzing the data with COE team to smoothing the targeted applicant for outsourcing
New Product Journey Planning & Execution.
Enhanced customer experience by resolving any issues promptly and ensuring complete satisfaction throughout the entire sales process.
Boosted sales revenue by identifying potential clients and presenting tailored solutions to their needs.
Worked closely with other departments to ensure seamless integration of sales strategies and alignment with overall company objectives.
Boosted team morale through recognition programs, resulting in higher productivity levels.
Marketing Analyst
Mobicloud Technologies Pvt. Ltd.
01.2017 - 01.2018
Created and conducted market research surveys
Analyze industry trends to develop marketing plans
Project involved analysis of the application framework and creating a Centre of Excellence Framework for improving Business Process Management in support of their continuous improvement Program
Construct the application name with the aid of the developer, Know your IPC
Additionally, manage IPC database into system and permit user to be in sync with most recent law and order in accordance with IPC
Meeting clients and proposing the product
Interviewing to meet requirements
Analyzed client requirements and key pain points to develop requirement specifications
Coordinated marketing campaigns, including advertising, public relations, and trade shows
Manage and maintain database into system application.