Heena Punjabi
Summary
Experienced Marketing Specialist skilled at creating and implementing successful marketing plans and brand strategies. Uses customer feedback to build loyalty and boost brand recognition. Excels at making creative marketing materials and ensuring top-notch quality.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Brand Manager
Keya Foods International Pvt Ltd
01.2023 - Current
- Marketing Strategy of Category (Soups, Herbs and Seasoning)
- Taking care of all 4Ps (Product, Price, Promotion, and Place of new launches and existing Products)
- Consumer Research on Category
- Digital Communication (Social media Marketing, Ideation for Category Campaign)
- Content Creation (Website Blogs, strategy for influencer marketing Campaign).
Education Counsellor
Raffles Design International , Mumbai
05.2018 - 11.2019
- Consulting Design Aspirant Students and Parents about Design courses and careers
- Taking part in School Events and School fairs to promote our courses
- Hosting in-house workshops for Design aspirants for awareness of Design Programs
- Hosting Design Workshops and Seminars in Schools and Colleges
- Handling Post Application process.
Student Relation Executive
T.I.M.E
07.2017 - 02.2018
- Handling operation-related activities of the center
- Completion of Monthly target
- Counseling Parents with our offerings
- Customer Relationship Management
- Hosting Workshops to promote our courses ( Scholarship tests,)
Operation Executive
Road Ads Pvt Ltd.
06.2016 - 08.2016
- Taking care of In-house Operation
- Client Coordination.
- Client Coordination
Marketing Intern
Modventus
05.2022 - 06.2022
- Conducted detailed market research on the Indian education system
- Identified target audiences and optimized marketing efforts accordingly
- Created a comprehensive Marketing Roadmap for the client
- Compiled consumer feedback from surveys to enhance content and campaign targeting.
Education
MBA - Marketing
MET Institute of PGDM, Mumbai
Mumbai07.2023
M.COM - Commerce
Nirmala Memorial Foundation College
Mumbai, India01.2017
Graduation - Commerce
Thakur College of Science And Commerce
Mumbai01.2015
High School Certificate - Commerce
Yashodham High School And Jr College
Mumbai, India01.2012
Secondary School Certificate -
St Lawrence High School
Mumbai, India01.2010
Skills
Project Management
Brand Management
Social Media Management
Brand Communication
Certification
- Certificate course in Jobseekers by British Council as part of Creating Employment and Empowerment through Youth Development (CREED)
- Diploma in Corporate Accounting and Financial Management from NIIT
- ChatGPT Intermediate
- Learn Content writing using AI
- Social Media Marketing
- Google Analytics for Beginners
Areas Of Interest
- Exploring new cuisines
- Reading about marketing campaigns
- Reading about the Metaphysical world
Internships Certificates
A detailed study on Market research in the Indian education system in India, Creating a detailed Marketing Road map for the said client, Extensive and intensive work on marketing research, brand ideation, brand strategy, marketing strategy, marketing planning, and marketing documentation for the said client
Alternate Id
Heenapunjabi14@gmail.com
Personal Information
- Date of Birth: 12/20/94
- Marital Status: Single
Extracurricular Activities
- Class Representative of M.com from 2015 - 2017
- Organized activities for the Entrepreneur -cell team
- Member of the communications team in the Marketing club
- Member of the Placecom team
- Participated in a workshop/short film competition on entrepreneurial Motivation in Thakur College of Science and Commerce in February 2013 Participated in the Business quiz at TIMSR FEST organized by Thakur Management Studies in January 2017
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
sindhi
Upper intermediate (B2)
Marathi
Upper intermediate (B2)
Timeline
Assistant Brand Manager
Keya Foods International Pvt Ltd
01.2023 - Current
Marketing Intern
Modventus
05.2022 - 06.2022
Education Counsellor
Raffles Design International , Mumbai
05.2018 - 11.2019
Student Relation Executive
T.I.M.E
07.2017 - 02.2018
Operation Executive
Road Ads Pvt Ltd.
06.2016 - 08.2016
MBA - Marketing
MET Institute of PGDM, Mumbai
M.COM - Commerce
Nirmala Memorial Foundation College
Graduation - Commerce
Thakur College of Science And Commerce
High School Certificate - Commerce
Yashodham High School And Jr College
Secondary School Certificate -
St Lawrence High School
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