ASWINKUMAR M
Chennai
Summary
Dynamic sales leader with extensive experience in territory management and team supervision at Vigo Retail Pvt Ltd. Noteworthy achievements include 25% YoY growth in retail sales during tenure at Mondelez India Foods Pvt Ltd., demonstrating strong skills in market analysis and sales enablement. Recognized for enhancing profitability through strategic initiatives and effective leadership of high-performing sales teams. Seeking to leverage expertise to drive further growth in a challenging new role.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Vigo Retail Pvt Ltd.
Chennai
12.2022 - Current
- Spearheaded distributor appointments across North Chennai and upcountry markets, leveraging tech-enabled order planning
- Implemented an Uber-based demand generation model, reducing reliance on a large salesforce and optimizing investment
- Leading a team of 3 Sales Officers, 2 Marketing Executives, 3 Operational Executives, and 23 Sales Representatives
- Successfully optimized cost structures and distributor terms, ensuring business profitability.
- Successfully launched our in-house home care brand Bluum, driving 15% MoM growth. Expanded distribution to 600+ supermarkets across Chennai and achieved 1% market share in the toilet cleaner category within just 5 months.
Area Sales Executive
Mondelez India Foods Pvt Ltd.
Chennai
03.2020 - 11.2022
- Managed sales and distribution for chocolates, confectionaries, biscuits, and beverages in the Traditional Trade channel
- Achieved ₹4Cr turnover, delivering 17% YTD growth and 25% YoY growth in retail sales
- Boosted non-pillar brand sales (Biscuits) by 70% YoY through strategic merchandising and promotions
Area Executive
ITC Ltd.
Chennai
05.2018 - 03.2020
- Managed sales and distribution for foods and beverages across North Chennai, Pondicherry, Cuddalore, and Thindivanam
- Handled 11 direct distributors with a turnover of ₹2Cr, achieving 11% annual growth
Summer Intern
TVS Srichakra Ltd.
Chennai
06.2017 - 06.2017
- Optimized manpower allocation and calculated Overall Equipment Effectiveness (OEE) to meet a demand of 45,000 tubes per day
- Conducted time studies to determine cycle time and estimated workforce requirements
- Recommended optimal staffing levels (67 and 74 employees for Tube & Tube Inspection, respectively) to meet demand efficiently
Programmer Analyst Trainee
Cognizant Technology Solutions
Chennai
06.2014 - 09.2015
- Developed and maintained search functionalities for Lexis Nexis, a legal information platform
- Contributed to code development and website updates, improving overall functionality
Education
Master of Business Administration (MBA) - Marketing & Operations
SSN School of Management
Chennai01.2018
Bachelor of Engineering (B.E) - Instrumentation & Control Engineering
St. Joseph’s College of Engineering
Anna University01.2014
Higher Secondary -
TVS Matriculation Higher Secondary School
01.2010
Senior Secondary -
TVS Matriculation Higher Secondary School
01.2008
Skills
- Territory management
- Sales tracking
- Sales enablement
- Sales team supervision
- Market and competitive analysis
- KPI tracking
- Pipeline management
- Presentations and proposals
Certification
- Business English Certificate (Vantage), University of Cambridge, B2 Level
- Awarded Scholarship, SSN College of Engineering, For academic excellence
Projects
- Impact of Online Shopping Over Traditional Shopping, Research study on evolving consumer preferences. Automated Inventory & Billing System, Developed an Information System for a bakery in Chennai. T
- Toyota Camry Brand Audit, Analyzed market positioning and consumer perception. Quality Circle Project (TQM), Recommended solutions for food issues in SSN Campus.
Extracurricular Activities
- Winner, 2007, 2008, Quality Circle Projects.
- Represented India, 2007, International Convention on Student’s Quality Control Circle (ICSQCC), Sri Lanka.
- Secured Top 10% score, 2004, National Mathematics Talent Competition.
- Event Coordinator, IPL Bidding Competition, DAKSHA (SSN Management Fest)
- Active Rotaract Club Member, Participated in blood donation campaigns.
Summer Internship
- Summer Intern, TVS Srichakra Ltd., Chennai, TamilNadu, India, 06/01/17, Optimized manpower allocation and calculated Overall Equipment Effectiveness (OEE) to meet a demand of 45,000 tubes per day.
- Conducted time studies to determine cycle time and estimated workforce requirements.
- Recommended optimal staffing levels (67 and 74 employees for Tube & Tube Inspection, respectively) to meet demand efficiently.
Languages
Tamil
First Language
English
Upper Intermediate (B2)
B2
Timeline
Area Sales Manager
Vigo Retail Pvt Ltd.
12.2022 - Current
Area Sales Executive
Mondelez India Foods Pvt Ltd.
03.2020 - 11.2022
Area Executive
ITC Ltd.
05.2018 - 03.2020
Summer Intern
TVS Srichakra Ltd.
06.2017 - 06.2017
Programmer Analyst Trainee
Cognizant Technology Solutions
06.2014 - 09.2015
Master of Business Administration (MBA) - Marketing & Operations
SSN School of Management
Bachelor of Engineering (B.E) - Instrumentation & Control Engineering
St. Joseph’s College of Engineering
Higher Secondary -
TVS Matriculation Higher Secondary School
Senior Secondary -
TVS Matriculation Higher Secondary School