HEMANTH KUMAR DL

• Led targeted offline marketing initiatives across diverse regions, utilising strategic promotional techniques to boost brand recognition.
• Led end-to-end execution of offline marketing campaigns, including events, print media, and on-ground activations, increasing brand visibility and customer engagement.
• Led city-level and regional campaigns (hoardings, kiosks, flyers, radio) resulting in increased footfall and customer acquisition.
• Managed vendor partnerships (agencies, printers, event organizers) to ensure high-quality and cost-effective campaign delivery.
• Planned and executed BTL (Below-the-Line) activities such as roadshows, kiosks, and promotional events, driving lead generation and conversions.
• Successfully managed a network of 50+ retailers and 10+ distributors, improving product availability and customer satisfaction.
• Negotiated media buying deals (OOH, print, radio) to secure premium placements at competitive rates.
• Ensured brand consistency across all offline touchpoints and marketing collateral.
• Oversaw budget allocation and ensured campaigns were delivered within financial constraints while maximizing impact.
• Managed retailer and distributor relationships to ensure smooth product availability and sales growth.
• Developed localized marketing strategies tailored to specific regions and demographics.
• Coordinated brand presence at exhibitions, trade shows, and sponsorship events to enhance market positioning.

• Managing trade marketing, brand engagement, and merchandising.
• New product launch.
• GT and Modern Trade (LAMP's) programme activations, BTL planning, and execution.
• Identifying and activating premium LAMPs (modern trade channels).
• Monitoring the usage and reconciliation of assets given to the execution agency.
• Budget planning and distribution.
• Managed retailer and distributor relationships to ensure smooth product availability and sales growth.
• Work towards development and innovations in Signage, POSM & Branding Elements example Dangler, Display, Poster etc.
• Based on the finalised plan, develop innovative promotion programmes and trade marketing articles, merchandises, in collaboration with the vendors.
• Finalize the beat as per the switch Promotion Plan for outlet mapping, and ensure the deployment of promotional elements and gifts at outlets as per the activity calendar.
• Plan and execute POSMs, Display Units, Shelf Shares for Branding and Merchandising as per contract and get required sign -off for PO payments.
• Keep abreast of the latest trends and leverage the latest technology while planning to achieve maximum customer engagement.
• Planning, organizing & execution of brand events,
• Collaborated with team members to achieved service time and quality targets.
• Monitors and measures relevance and effectiveness of trade and consumer activation (LAS) programs and provides corrective measures when necessary.
• Continuously improving and evolving the brand experience based on consumer insights and industry best practices and collaborating with internal and external stakeholders for executing on ground event management.
• Optimize the Brand Experience spend, ensure all activity delivers to agreed benchmark.
• Identify promotional activities to drive brand awareness.
• Coordinate with the manpower agency for various activities, hiring field workforce, and managing them in GT stores and LAMPs in Bangalore, Chennai, Kolkata, and other major cities.
• Responsible for training and development of the third party execution force through on the job training & scheduled training Monthly calendar.
• Keep an eye on competitor activities, schemes, new product launches, etc. Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for BTL engagement.
• Promoted safe working environment by implementing regulatory standards, policies and guidelines.
• Responsible for monthly marketing warehouse audit, GT and lamp activation audit, and supervision of field activation.
• Audit the agency activation work, approve their attendance, report, and approve their bills.

Multiband Used Two-Wheeler Company and Doorstep Multiband Two-Wheeler Servicing Company.

• Marketing campaign planning, execution, and rural marketing activation.
• Managing outdoor advertisement campaigns (hoardings, dealer boards, D2D activities, mall branding, audit, GSB, etc.).
• Planning a promotional marketing campaign for the stores COCO and FOCO.
• Vendor Management and Budget Management.
• Co-ordinate with the graphics team for creative work.
• Responsible for POP material printing.
• Working on monthly marketing plans across channels, including ATL, BTL, social media, influencer outreach, and internal base.
• Planning and managing a multi-channel marketing strategy for existing as well as new product launches.
• Lead the Doorstep Two-Wheeler Servicing Vertical, handling marketing and operations too.
• Planning, organising, and managing 'Below the Line' and 'On Ground' activities.
• Developing a marketing plan at city level, including offline and online campaigns.
• Effectively manage the dealers, partners, OEMs, service centres, brandings, and installations.
• City launch, Planning & Executions (Like - press, celebrities & media)
• Initiating and managing 'Marketing Tie-Ups' and 'Partnerships'.
• Showroom setup and branding
• VM Management.
• Analysed market trends and customer behaviour, adapting strategies to meet evolving demands.
• Created sales strategies to promote advertising offerings and motivate larger deals.

• Directing Merchandising - Brand Interaction Management
• Managing promotional campaigns for P&G products.
• Initiated successful product launch, enhancing market presence
• GT Programme/BTL Planning and Execution.
• Monitoring the usage and reconciliation of assets given to the execution agency.
• Deployment and monitoring of the promoters.
• POSM Implementations & Developments.
• City launch, planning and execution (such as celebrities and media).
• Work towards development and innovations in signage, POSM, and branding elements, such as danglers, displays, and posters.
• Coordinate and execute merchandising strategies for POSMs, Display Units, shelf shares in accordance with contract requirements and obtain required sign-off for PO payments.
• Keep abreast of the latest trends and leverage the latest technology while planning to achieve maximum customer engagement.
• Small office congregation point activities.
• Demonstrated consistent hard work and dedication to achieve results and improve operations.
• Developed excellent working knowledge of industry trends and improvements in processes.
• Kiosk placement in societies/Mall/Metro, Local print/Media, D2D.
• Executed brand marketing strategies to enhance market presence.
  Managed diverse events, ensuring successful execution and attendee engagement.
• Expense tracking & budget analysis.
• Executed door-to-door marketing initiatives to drive brand awareness and engagement. Activated promotional vans at high-traffic locations to enhance visibility. Coordinated community outreach efforts through direct marketing strategies. Increased customer interaction and feedback collection during van activations.
• Engaged with customers to better understand needs and deliver excellent service.

Sanghvi Brands - South Asia's largest portfolios of international lifestyle wellness brands

• Managing merchandising and POSM deployments.
• New Product Launch
• GT Programme/BTL Planning and Execution.
• Deployment and monitoring of the promoters.
• Budget Planning and Distribution.
• Creation of new POSM and deployments at stores.
• New showroom launch, branding, planning, and execution.
• Franchisee relations and brand strategies.
• Branding and promotions activities.
• Competition Mapping, Budgeting & cost optimization.
• Organizing customer engagement programs.
• Procurements & printing, Coordinating with clients & vendors.
• Myglamm outlate merchandising.
• City launch, Planning & Executions (Like - press, celebrities & media).
• Work towards development and innovations in signage, POSM, and branding elements, such as danglers, displays, and posters.
• Handling complete ATL and BTL Activity and Marketing communication to the Assign region.
• Determined Brand communication for all kinds of statics and AV creative for the BTL Campaign.
• Developed and implemented targeted marketing campaigns, significantly increasing brand awareness and customer engagement.
• Closely monitored market behaviour and trends, adjusting strategies according to results.
• Conducted competitor analysis to identify market opportunities and challenges, informing strategic planning.
• Collaborated with external agencies on advertising campaigns, ensuring projects were delivered on time and within budget.
• Created email newsletters in line with communications plan and monitored performance statistics against KPIs, making recommendations for continual improvement opportunities.
• Trained junior marketing staff, enhancing team skills and performance in campaign execution.
• Maintained up-to-date knowledge of marketing trends and technologies, applying best practices to marketing efforts.
• Maintaining various key performance matrixes - Revenue, and ROI.
• Kiosk placement in societies/Mall/Metro, Local print/Media, D2D.
• Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective brands.
• Coordinating with various internal and external stakeholders including Centre head, marketing managers.
• VM Management.

• Handling complete ATL and BTL Activity and Marketing communication to the Assign region.
• Develop lead generation campaign/program strategy, objectives, goals, and metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
• Determined Brand communication for all kinds of statics and AV creative for the BTL Campaign.
• Planning, budgeting, and forecasting the lead requirements in adherence to Centre and team requirements.
• Maintaining various key performance matrixes - Revenue, and ROI.
• To drive effective BTL marketing campaigns: Seminar.
• Kiosk placement in societies/Mall/Metro, Local print/Media, D2D.
• Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach.
• Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective brands.
• Responsible for cracking local assets along with national assets for lead generation.
• Responsible for recruitment, training, managing and leading agencies, interns and on-ground team members to ensure seamless delivery of leads.
• Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
• Coordinating with various internal and external stakeholders including Centre head, marketing managers, sales team etc.
• Use experience & best practices to create a marketing strategy focused on positioning.
• Organizing customer engagement programs.
• Merchandising for HSBC banks & Citi Banks ATM.
• Procurements & printing.
• Built new business partnerships to drive customer acquisition and generate revenue.
• Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
• Selected, trained and performance-managed staff to handle high workload with ambitious targets.
• Executed successful marketing events, open houses and display shows for products.
• Set budget and monitored expenses to run profitable department.
• Implemented seasonal and special discounts, driving customer engagement through promotions.
• Oversaw administrative team enabling front-line sales professionals to achieve quotas.
• Designed and produced compelling marketing materials, including brochures, email campaigns.
• Oversaw and organised events from conception through to completion, achieving high levels of satisfaction.
• Directed teams on project execution, providing guidance and leadership to ensure high-quality outcomes.
• Negotiated contracts with vendors, securing favourable terms and enhancing event quality while controlling costs.
• Collaborated with sponsors to create mutually beneficial marketing opportunities, enhancing event funding and exposure.