Summary
Overview
Work History
Education
Skills
Certification
Languages
Disclaimer
Timeline
Generic

HEMNATH SUKUMAR

Chennai

Summary

Passionate Senior Digital Analyst with 7 years of experience specializing in Adobe Analytics, Google Analytics and data-driven optimization strategies. Proven track record in enhancing user experience, automating reporting processes and leading analytics Implementation across Global Platforms.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Digital Analyst

Plan.net Technest India PVT LTD
01.2024 - 09.2024
  • Monitored and analyzed KPIs, leveraging insights from Adobe Analytics to drive user experience improvements, leading to a 25% increase in user satisfaction and engagement
  • Increased conversion rate by analysing data by creating complex segments with calculated metrics on digital properties
  • Creating rules and tags for the web pages and web elements using Adobe Launch
  • Worked on creating data elements and variable mapping from data elements
  • Enhanced user engagement by 10% by developing advanced custom event tracking mechanisms
  • Improved data accuracy by conducting regular audits and analyzing discrepancies for optimization

Advisory System Analyst

IBM India Pvt Ltd
05.2022 - 01.2024
  • Increased user engagement by recommending data-driven campaign strategies
  • Enhanced tracking capabilities by implementing third-party pixel tags using Adobe Launch
  • Monitored and analyzed data accuracy, conducting regular audits to identify discrepancies and areas of optimization
  • Boosted conversion rates by analyzing cohort behaviors and suggesting strategic improvements
  • Created automated dashboards and reports for end users as well as weekly, monthly reports in Google Analytics and Adobe Analytics

Consultant

Tredence Ind Pvt LTD
06.2021 - 05.2022
  • Improved business decision-making by translating data into insights, benefiting managers
  • Resolved analytics issues for Adobe Analytics implementations by thorough vetting and escalation
  • Optimized campaign results by 15% by analyzing performance and providing actionable insights
  • Run weekly, monthly and ad hoc reports for website, highlighting anomalies, opportunities and underperforming sections to the business personnel's

Digital Analyst Level 2

Softcrylic Pvt India LTD
09.2018 - 12.2020
  • Improved client decision-making time by 15% through creating customized dashboards for business scenarios
  • Created and managed advanced audience segments in Adobe Target, resulting in a 10% improvement in targeting precision and campaign relevance
  • Cleansing the data through data classification in Adobe Analytics
  • Interaction with the client for all the requirements and clarifications and report management
  • Creating automated dashboards and reports for end users as well as weekly, monthly reports in Google Analytics and Adobe Analytics as well as in Power Bi

Business Analyst

Xerago E-Biz Services PVT LTD
02.2016 - 02.2018
  • Interaction with the client for all the requirements and clarifications and report management
  • Designed and developed data pipelines to acquire, clean and process data
  • Provide analysis and insights on client website's data via marketing, multichannel, geospatial and other important dimensions and KPIs using Adobe Analytics, MS Excel and MS PowerPoint
  • Reviewing the campaigns running within the Digital Ecosystem to provide a better understanding of performance & provide scope for optimization basis data-centric reviews
  • Automating BAU reports optimizing time consumption and to provide necessary data to the teams with minimal manual intervention

Education

B.E. - ECE

Mohamed Sathak A.J.College Of Engineering
05.2015

Skills

  • Adobe Analytics
  • Adobe Target
  • Adobe Launch
  • Google Analytics
  • Google Tag Manager
  • Javascript
  • Microsoft PowerBI
  • Conversion Optimization
  • Advanced Excel
  • SQL Programming

Certification

  • Adobe analytics business practitioner expert
  • Certified in Google Analytics
  • Certified in content square

Languages

Tamil
English
Hindi

Disclaimer

I do hereby declare that the particulars of information and facts stated herein above are true to the best of my knowledge.

Timeline

Senior Digital Analyst

Plan.net Technest India PVT LTD
01.2024 - 09.2024

Advisory System Analyst

IBM India Pvt Ltd
05.2022 - 01.2024

Consultant

Tredence Ind Pvt LTD
06.2021 - 05.2022

Digital Analyst Level 2

Softcrylic Pvt India LTD
09.2018 - 12.2020

Business Analyst

Xerago E-Biz Services PVT LTD
02.2016 - 02.2018

B.E. - ECE

Mohamed Sathak A.J.College Of Engineering

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