HEMNATH SUKUMAR
Chennai
Summary
Passionate Senior Digital Analyst with 7 years of experience specializing in Adobe Analytics, Google Analytics and data-driven optimization strategies. Proven track record in enhancing user experience, automating reporting processes and leading analytics Implementation across Global Platforms.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Digital Analyst
Plan.net Technest India PVT LTD
01.2024 - 09.2024
- Monitored and analyzed KPIs, leveraging insights from Adobe Analytics to drive user experience improvements, leading to a 25% increase in user satisfaction and engagement
- Increased conversion rate by analysing data by creating complex segments with calculated metrics on digital properties
- Creating rules and tags for the web pages and web elements using Adobe Launch
- Worked on creating data elements and variable mapping from data elements
- Enhanced user engagement by 10% by developing advanced custom event tracking mechanisms
- Improved data accuracy by conducting regular audits and analyzing discrepancies for optimization
Advisory System Analyst
IBM India Pvt Ltd
05.2022 - 01.2024
- Increased user engagement by recommending data-driven campaign strategies
- Enhanced tracking capabilities by implementing third-party pixel tags using Adobe Launch
- Monitored and analyzed data accuracy, conducting regular audits to identify discrepancies and areas of optimization
- Boosted conversion rates by analyzing cohort behaviors and suggesting strategic improvements
- Created automated dashboards and reports for end users as well as weekly, monthly reports in Google Analytics and Adobe Analytics
Consultant
Tredence Ind Pvt LTD
06.2021 - 05.2022
- Improved business decision-making by translating data into insights, benefiting managers
- Resolved analytics issues for Adobe Analytics implementations by thorough vetting and escalation
- Optimized campaign results by 15% by analyzing performance and providing actionable insights
- Run weekly, monthly and ad hoc reports for website, highlighting anomalies, opportunities and underperforming sections to the business personnel's
Digital Analyst Level 2
Softcrylic Pvt India LTD
09.2018 - 12.2020
- Improved client decision-making time by 15% through creating customized dashboards for business scenarios
- Created and managed advanced audience segments in Adobe Target, resulting in a 10% improvement in targeting precision and campaign relevance
- Cleansing the data through data classification in Adobe Analytics
- Interaction with the client for all the requirements and clarifications and report management
- Creating automated dashboards and reports for end users as well as weekly, monthly reports in Google Analytics and Adobe Analytics as well as in Power Bi
Business Analyst
Xerago E-Biz Services PVT LTD
02.2016 - 02.2018
- Interaction with the client for all the requirements and clarifications and report management
- Designed and developed data pipelines to acquire, clean and process data
- Provide analysis and insights on client website's data via marketing, multichannel, geospatial and other important dimensions and KPIs using Adobe Analytics, MS Excel and MS PowerPoint
- Reviewing the campaigns running within the Digital Ecosystem to provide a better understanding of performance & provide scope for optimization basis data-centric reviews
- Automating BAU reports optimizing time consumption and to provide necessary data to the teams with minimal manual intervention
Education
B.E. - ECE
Mohamed Sathak A.J.College Of Engineering
05.2015
Skills
- Adobe Analytics
- Adobe Target
- Adobe Launch
- Google Analytics
- Google Tag Manager
- Javascript
- Microsoft PowerBI
- Conversion Optimization
- Advanced Excel
- SQL Programming
Certification
- Adobe analytics business practitioner expert
- Certified in Google Analytics
- Certified in content square
Languages
Tamil
English
Hindi
Disclaimer
I do hereby declare that the particulars of information and facts stated herein above are true to the best of my knowledge.
Timeline
Senior Digital Analyst
Plan.net Technest India PVT LTD
01.2024 - 09.2024
Advisory System Analyst
IBM India Pvt Ltd
05.2022 - 01.2024
Consultant
Tredence Ind Pvt LTD
06.2021 - 05.2022
Digital Analyst Level 2
Softcrylic Pvt India LTD
09.2018 - 12.2020
Business Analyst
Xerago E-Biz Services PVT LTD
02.2016 - 02.2018
B.E. - ECE
Mohamed Sathak A.J.College Of Engineering
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